RESTAURANT BUSINESS PLAN

SUMMARY

description

A restaurant where we provide PURE AND

TRADITIONAL NORTH INDIAN DISHES. It can also
provide Tiffin facility and home delivery in
nearby areas of our restaurant

Target market

We focus on middle class and upper middle class

consumer and those who are interested in north Indian
taste and culture. We will mainly focus on family persons,
students, youngsters, and daily comers. We will give a
specific targeting towards IT professionals in and around.
We will provide tasty food fast service in optimum cost.
And try to provide continued customer satisfaction by
maintaining value driven and positive work attitude
employees and become leading facilitator in restaurant
market.
Now a days food sector is very vast and growing sector
and it will have great opportunities for high growth.

Growth
plan
After establishing as leading food facilitator we will try to go
for e-commerce.
To motivate our worker we provide incentives, wage increment
and to make our worker perfect in their fields we provide them
proper and regular training because taste and preferences are
dynamic in nature.
A market survey is also done in action to know satisfaction
and further requirements of consumers.
We try to provide world class facility to retain our customer for
future.

Product/servi
ce
All types of north Indian dishes- Traditional and contemporary
The quality will not be compromised at any cost

Pricing

In order to capture market we initially provide facility at

competitive prices(not too economical) and provide additional
services while customer celebrating their joy.
Free home/office delivery for regular customers also can be
done

Place

KAKKANAD TO START WITH. Can be expanded to 3-4 other

locations in Kochi itself in immediate future
Logic for selecting Kakkanad is because of the dense
population of North Indians and IT professionals.

Place

KAKKANAD TO START WITH. Can be expanded to 3-4 other

locations in Kochi itself in immediate future
Logic for selecting Kakkanad is because of the dense population of
North Indians and IT professionals.

.
Space requirement 60x40=2400 sq feet.

Kitchen area= 300 sq feet.

Space for customer(AC)=700 sq feet.

Space for customer(open)=1000 sq feet.

Office area= 200 sq feet.

Reception area= 200 sq feet.

Promotion
s
A proper media plan to be generated for promotions on the
launch, then regular promos to be done
For inauguration, direct invitation, leaflets and notices and
some hoardings will do. At the same time a PR work can well
establish our authenticity on North Indian cuisines.
A specific theme is needed for the restaurant for attracting
customers as well as media. A north Indian celebration or
street theme can be adopted to make the ambience better.
Some references are in the next slide

Promotion
s

A traditional north Indian look mixed with a bollywood

theme(mentioning the history of Indian cinema on the walls and
naming some dishes with popular Indian movies)

People/Sta
f

Sl No. Designation
1 Manager
2
3
4
5
6
7
8

Nos.
1

Asst. ManagerF&B

Staf/bearers
Chef

4
2

Helper
Cleaner In
Kitchen

Cleaner In
Dining
Driver

Total

2
2
1

15

Process
Standard Operating procedure and practices will be
developed for clear communication and management.
A ERP software(web based can be used for accounts,
billing and inventory.

Our
mission
To create a profitable restaurant with an exciting atmosphere
with quality food. We provide good services where people
really want to come.
To provide a safe healthy and rewarding work place for our
employees

Communications- Initial
Phone:
We need two landline telephone and one mobile phone.
Computers:
We need two computers for our daily and financial working.
Internet:
A broadband connection

Licences

We require some licenses which are as follows:

Food safety license

Food handlers certificate
Approval from local body
NOC from fire department.
Environmental license.

Initial Investment
Sl
Description Rate Area
No.

1
2
3
4
5
6
7

Interiors

1600

1800

Amount

Kitchen Cost
Marketing Cost

Captial Money
Transportation
Vehicle

Rent Deposit
Miscellaneous

* Can be reviewed

Remarks

Includes A/C, Table

28,80,000.00 chairs etc
Includes Burners,
25,00,000.00 exausht, Sinks etc.
10,00,000.00
Operational costs for
30,00,000.00 3 months

6,00,000.00
Deposit for 5 Months
5,00,000.00 rent
5,00,000.00

109,80,000.0
0

CASH FLOW
PROJECTION
APPROXIMATE CASH FLOW PROJECTIONS

Month1

Month2

Month3

Month4

Month5

Month6

Month7

No.of Tables

12

12

12

12

12

12

12

Total seats

48

48

48

48

48

48

48

Expected walkins/day

120

120

150

150

150

180

180

per person billing

250

250

250

275

275

275

275

30000

30000

37500

41250

41250

49500

49500

Total bill/day
Total income/month

900000

Total production cost

Operating expenses

900000 1125000 1237500 1237500 1485000 1485000

300000

300000

375000

412500

412500

495000

495000

Salary

400000

400000

400000

400000

450000

450000

450000

Other

100000

100000

100000

100000

100000

100000

100000

Total expenses

800000

800000

875000

912500

962500 1045000 1045000

Operating profit

100000 100000 250000 325000 275000 440000 440000

CASH FLOW
PROJECTION
Month8 Month9 Month10 Month11 Month12
12
12
12
12
12
48
48
48
48
48
180
180
180
180
180
275
275
275
275
275
49500
49500
49500
49500
49500
1579500
1485000 1485000 1485000 1485000 1485000
0

495000 495000 495000 495000 495000

450000 450000 450000 450000 450000

100000 100000 100000 100000 100000
1166500
1045000 1045000 1045000 1045000 1045000
0

440000 440000 440000 440000 440000 4130000

*Taxes, bank interest if any not calculated

FINANCING
STRATEGY

SHOULD GET BREAK EVEN BY THE

END OF 2ND YEAR

Now its time to finalise on the

investment pattern and strategy

THANK YOU