ANURAG LUNIA 07

MUGDHA KAMAT 26
HRISHIKESH PHALKE 34
SONAL AGARWAL 53

HISTORY
ESTABLISHED IN 1982 AS JOINT VENTURE BETWEEN
THESHAPOORJI PALLONJI GROUPS FORBES &
COMPANY LTD. BASED INMUMBAI ANDELECTROLUX
OFSWEDEN
INTRODUCED THE DIRECT SELLING CONCEPT IN
INDIA
APPROX RS 18,000 MILLION MULTI-PRODUCT, MULTI
CHANNEL ORGANISATION
HAS REACH OF 450 CITIES THROUGH 18000
DEALERS
70% TURNOVER COMES FROM WATER PURIFIER
SEGMENT- AQUAGUARD & AQUASURE

 PIONEER FOR 30 YEARS

TRUSTED BY MORE THAN 10 MILLION
CUSTOMERS
17 DIFFERENT TECHNOLOGIES TO PURIFY
BORE WELL, TANKER, MUNICIPAL & TAP
WATER
110 WATER TESTING LABS CERTIFICATION
WORLDWIDE
MAJOR 5 MODELS OF WATER PURIFIER
SERVICE CENTERS WITHIN 5KMS ALL
OVER INDIA

FEATURES CONSIDERED BY
CUSTOMERS
UV FILTERS:

ELIMINATES WATER BORNE DISEASE CAUSING

ELEMENTS
CONSUME LOW POWER
PERFECT BALANCE BETWEEN RO & CARBON
SYSTEMS

REVERSE OSMOSIS FILTER:

ELIMINATES ELEMENTS LIKE LEAD, ARSENIC &
COPPER
NOT EFFECTIVE FOR VIRUS & BACTERIA

WATER FLOW RATE:

AQUAGUARD POSSES MAXIMUM OUTPUT PER MINUTE
OF WATER LIMITATION

 BODY:
SHOULD BE MOVEABLE & LIGHT
DESIGN SHOULD BE APPEALING & CONNECTING TO
HOME INTERIOR

PURIFIER TYPES:
ELECTRIC- DIRECT ACCESS TO SUPPLY & USE SEDIMENT
FILTERS
NON ELECTRIC- CARBON FILTERS OR RESIN FILTERS

SERVICE & CONTRACT PERIOD:

PRE PURCHASE MAINTENANCE & CONTRACT PERIOD
PURCHASE & PRE PURCHASE SERVICES OFFERED &
SERVICE COST

EUROSMILE: THE TRUSTED

SERVICE OF EUREKA FORBES

EUROSMILE SERVICE
PLAN

ONLINE PORTAL

SALES STRATEGIES
IN INDIA
AS THE HIGH END CONCEPTS PRODUCTS ARE NOT
WELL-KNOWN TO CUSTOMERS, IT FOLLOWED GLOBALLY
TRIED AND TESTED DIRECT SELLING STRATEGY
CREATED AWARENESS BEFORE IT SOLD EUREKA AS A
BRAND
SALES PERSONNEL WERE HIGHLY MOTIVATED AND
TARGETED RIGHT PEOPLE
CONTINUOUS INNOVATIONS TO THE BASIC PRODUCT

STOCK CYCLE &

FREQUENCY
Manufacturi
ng
Unit

Central
Warehouse

District or
Local
Warehouse

Product
Acquired by
Sales
Representat
ive

Delivered to
The
Customer

PERSONAL SELLING
PROCESS
Prospecting
Planning
Initiating
Contact

Sales
Presentation
Handling
Queries
Negotiation
Closing the
Sale

RECOMMENDATIONS
IMPROVE PRODUCT LINE PLUS PRICING STRATEGIES
PRODUCT STRENGTHS (IMA ENDORSEMENT AND ISI
CERTIFICATION) SHOULD BE HIGHLIGHTED
THE UV WATER PURIFIER AND RO WATER PURIFIER
SHOULD BE TARGETED IN DIFFERENT AREAS
ACCORDING TO THE T.D.S. OF WATER
IMPROVE RETAILING AND DISTRIBUTION CHANNELS TO
PENETRATE THE WATER PURIFICATION MARKET

FOCUS MORE ON B2B SALE

 ATTRACTIVE INCENTIVE STRUCTURE FOR SALES AND

MARKETING FORCE
MORE INNOVATIVE WAYS OF MARKETING LIKE IMAGE
MAKEOVER MARKETING, CHAIN MARKETING, ETC.
SEND E-CATALOGS ON ELECTRONIC DEVICES TO
EDUCATE CUSTOMER ABOUT SERVICES
CONTINUOUS CYCLIC TRAINING TO SALES TEAM
MEMBERS PLUS TRAINING AND MONITORING ON
SALES CALL
TARGETS SHOULD BE SET TERRITORY-WISE FOR EACH
MODELS/COMPONENTS WITHOUT CONFUSION IN
SALES TEAM

 APT SALES AND PROMOTIONAL STRATEGIES

TOTALLY FLEXIBLE APPOINTMENT TIMINGS FOR DEMOS,
COURTESY CALLS AND CONVERSIONS
AN INNOVATIVE FEEDBACK AND MAINTENANCE
SYSTEM SHOULD BE BUILD TO ENHANCE CONSUMER
EXPERIENCE AND TO RETAIN THEM
BUILD ATTRACTIVE REFERRAL SYSTEM AND TRIAL
OFFERS
IN SERVICE CAMPS , CUSTOMERS SHOULD BE INFORMED
ABOUT THE NEW AND BETTER TECHNOLOGY BEING
OFFERED BY THE COMPANY IN THE PRODUCTS OF
OTHER PRODUCT LINES AS WELL