Metailers-Changing Retail Dimension

Narayana Swaroop,CEO

Agenda

The retail state of the nation: Where we

are now and what does the future hold?
Flow e-Retail has changed the face of the
Retail industry?
How are retail brands deciding on properly
strategy today?
How have economic, cultural and
technological changes shaped new
consumer behavior in retail industry
Brand partnerships: which model are
retailers using and which model is best for
you?
People are always going to do shopping, a lot of our effort is just:, How do we make
the retail experience a great one
Philip Green
Pennentsoft
Solutions Pvt Ltd

Beatroot Technologies Pvt ltd

The retail state of the nation: Where we are now and what
does the future hold?

The Indian retail industry is one of the most

vibrant industries in the country. It is
currently ranked at 20th position among
the top 30 developing countries identified
by management consulting firm AT
Kearney in its 2014 Global Retail
Development Index (GRDI).
Indias retail market is likely to touch a
whopping Rs 47 trillion (US$ 738.71 billion)
by 2016-17, expanding at a compounded
annual growth rate of 15 per cent, a Yes
Bank-Assocham study
Indian online retail market is estimated to
grow over 4-fold to touch USD 14.5 billion
by 2018 on account of rapid expansion of
e-commerce in the country.

The secret of successful retailing is to give your customers what they want Sam Walton,Founder
Chairman Walmart
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Flow of e-retail has changed the Face of Retail Industry ?

Retailers take the fight to e-tailers:

Retail brands have been unhappy for quite some
time about the allegedly disproportionate discounts
offered by e-commerce platforms like Flipkart,
Amazon India, Snapdeal, Myntra, and Jabong
among others. Last year Flipkart Big Billion Day
sale and Amazons Diwali Dhamaka Week have
intensified the brands voicing of displeasure,
apparently because of pressure from their offline
retailer partners.
http://www.medianama.com/2014/10/223-indiaecommerce-warrany-dell-hp-toshiba-asusnikon/

E-commerce stores go exclusive

Flipkart in particular was able to secure exclusive
partnerships with Motorola and Xiaomi, which saw
the site become the only authorized location to get
products from either vendor in the country.
http://www.dnaindia.com/scitech/reportmotorola-launches-new-moto-g-with-flipkartsmartwatch-to-be-available-soon-2016805
In a few years time, people will see shopping as one seamless experience
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How are retail brands deciding on proper strategy today?

Retailers are becoming Metailers , Customer-Centric Retailer-cum-Brand

owner

A culture of metrics and data, with data scientists at the heart of the business
Strategy driven by consumer insight
Business planning driven by customer acquisition and retention dynamics
Organised around coherent customer groups
Measuring things that matter to customers
Relentless focus on experience.

Metailers understand that modern customers believe

it is all about meand align their strategy accordingly.

Retail is moving from the store to the consumer.

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How have economic, cultural and technologies changes

shaped new consumer behavior in retail industry ?

Consumers no longer want only a great product - they want to buy products from companies that
align with their own character and values.- Muhtar Kent
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Brand Partnerships : which model are retailers using and which

model is best for you?

Franchise Agreements
As FDI is allowed by RBI in this route, companies like Pizza Hut, players such as Lacoste,
Mango, Nike as good as Marks as good as Spencer, have entered Indian marketplace by this
route.

Cash And Carry Wholesale Trading

Metro AG of Germany was the first significant global player to enter India through this route.

Strategic Licensing Agreements

Some foreign brands give exclusive licenses and distribution rights to Indian companies. Through
these rights, Indian companies can either sell it through their own stores, or enter into shop-inshop arrangements or distribute the brands to franchisees. Mango, the Spanish apparel brand
has entered India through this route with an agreement with Piramyd, Mumbai, SPAR entered
into a similar agreement with Radhakrishna Foodlands Pvt. Ltd

Manufacturing and Wholly Owned Subsidiaries.

The foreign brands such as Nike, Reebok, Adidas, etc. that have wholly-owned subsidiaries in
manufacturing are treated as Indian companies and are, therefore, allowed to do retail. Nike
entered through an exclusive licensing agreement with Sierra Enterprises but now has a wholly
owned subsidiary, Nike India Private Limited.

What you do today can improve all your tomorrows. Ralph Marston
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Teaming up with Technology