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Strategy Diamond
Strategy is an
integrated set
of choices.
Arenas
Staging
Economic
Vehicles
Logic
Differentiators
Arenas
Where are we going to be
active?
Arenas
Product categories
Channels
Economic
Staging
Vehicles
Logic
Market Segments
Geographic Segments
Differentiators
Core Technologies
Value-creating strategies
Vehicles
How are we going to
get there?
Means of participating
in chosen markets
Internal
Joint Venture
Licensing/Franchising
Alliances
Acquisition
Arenas
Staging
Development
Economic
Vehicles
Logic
Differentiators
Differentiators
Product/service
attributes that beat
competitors, for
example
Image
Customization
Price
Styling
Product reliability
Speed to market
Safety
Arenas
Staging
Economic
Vehicles
Logic
Differentiators
Staging
Timing, pace and
sequencing of strategic
moves
When to launch moves
Function of
urgency and market
signals
Staging
resources,
Arenas
Economic
Vehicles
Logic
Differentiators
Economic Logic
How will returns be
obtained?
Arenas
JetBlus Strategy
Low-fare commercial
airliner in
underserved/overprice
s US markets, focusing
on JFK
Focused initial
growth in NE
corridor, with
westward
expansion
Arenas
Economic
Staging
Vehicles
Logic
Completely
internalized growth
JetBlus Strategy
Low-fare commercial
airliner in
underserved/overprice
s US markets, focusing
on JFK
Focused initial
growth in NE
corridor, with
westward
expansion
Arenas
Economic
Vehicles
Logic
Completely
internalized growth
JetBlus Strategy
Low-fare commercial
airliner in
underserved/overprice
s US markets, focusing
on JFK
Arenas
Focused initial
growth in NE
corridor, with
westward
expansion
Differentiators
JetBlus Strategy
Low-fare commercial
airliner in
underserved/overprice
s US markets, focusing
on JFK
Focused initial
growth in NE
corridor, with
westward
expansion
Staging
Arenas
JetBlus Strategy
Low-fare commercial
airliner in
underserved/overprice
s US markets, focusing
on JFK
Focused initial
growth in NE
corridor, with
westward
expansion
Arenas
Economic
Logic