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Welcome to our presentation

Group Name
Yellow
Nahid Nawaz 13102557
Rabeya Islam Snigdha-13102416
Md. Asaduzzaman-14102514
Sohagi Akter-12302035
Azim Ahmed Mustafa-13102151

Case Study On Yahoo!

Introduction-

Yahoo Inc. is an Americanmultinationalcompany

headquartered inSunnyvale, California. It is globally known
for itsWeb portal,search engineYahoo! Search, and related
services, includingYahoo! Directory,Yahoo! Mail,Yahoo! News,
Yahoo! Finance,Yahoo! Groups,Yahoo! Answers,advertising,
online mapping,video sharing,fantasy sportsand its
social mediawebsite.

Current situation

Current performance

The company generated most of its revenue from online

advertisement, primary banner ads and ad placement fees,
promotion, sponsorship, direct marketing and merchandising

Yahoo was drawing more than 180 million unique visitors which
made the company the leading internet brand

Yahoo faced some challenges in the late-2000 which range from

internal problems and the fact that the company is not changing
with the environment with the sole dependent on revenue from a
major source

Current situation cont.

Mission

To

be most essential global internet service for consumers and

businessman

Objectives

To provide the best Internet experience for consumers and a platform for
advertisers across the Arab world

To expand in the markets along with the competitors such as Google

To have Yahoo the destination of many consumers

To provide an Arabic version of both services which are Yahoos mail and
Yahoos messenger

Corporate Governance

Board of Directors

CEO: Marissa Mayer Founders :David Filo Founded In: March 30,1971
in Seattle, US

Top Management:

Sue James (Retired Partner of Ernst & Young LLP)

Ane E. Shaw (Retired Chairman of the Board Intel

Corporation)

External Environment

Political

Economic

Social

Technological

Five Porters forces of model-

Internal Environment

Corporate Culture: Highly competitive and rapidly changing

global Internet market. They develop a world-class marketing is
their competitive advantage in the unpredictable market of
cyberspace technology. Yahoo offered services to advertisers and
their customers in over 20 different languages and countries.
Different marketing needs of each individual market is a
fundamental approach for Yahoo!s marketing strategies

Segmenting each distinctive market into an individual geographic

group; enables Yahoo! to target the segment with customized
marketing services to the particular market.

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Organizational activities analysis Marketing:

Price

Place

promotion

Finance:

Yahoo looks to be a financially healthy

company. With that said, the company does not
either have revenue that is significantly higher
than competitors it fail compared to its competitors

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Organizational activities analysis cont.

Operation

and Logistic: Yahoo added unique features that

cant be found elsewhere. Yahoos one of the innovative
cleverly added features is the Search Assistant. The Search
Assistant is only displayed if you stop typing for a couple
of seconds or when your typing speed is slows.

Human

Resources Management (HRM):

Yahoo hired people for had technical backgrounds and

ability work in team.

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SWOT AnalysisStrengths

Weaknesses:

Newsearch logarithm of Yahoo!s

New service provide by yahoo

Strong and global brand

recognition

Revenue is low in terms of Google

Opportunities:

Threats:

Join with big companies

Increase internet video ad

Consumer not interest in ad

Competitor

IFAS
Internal Factors

Weight
Rating

Weighted
Score

Strength
New search logarithm of
Yahoo!s

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125

Strong and global brand

recognition

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75

30

90

Revenue is low in terms of 20

Google

60

Weaknesses
New service provide by
yahoo

Total

Comments

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SFAS: Strategic Factor Analysis Summary

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SFAS

TOWS MATRIX
Strengths
Weaknesses
High visibility to attract Big competitors.
customers.
Product
Expensive
Pricing.
Attractive locations.

IFAS

EFAS

Good relationship with

Suppliers.

Opportunities

OS Strategies
By launching new products in the
New distribution channels. market Starbucks can utilize loyalty
of the customers
New
products.

Difficulty
of
internal
communication.

OW Strategies
Starbucks should
opportunities to
weaknesses.

be use
reduce

their
their

Brand extension.

Threats
ST Strategies
competition Starbucks should use its strengths to
Increased
from coffee houses and overcome the threats of Coffee
restaurants.
Market.
healthy
Consumer
trends
(away
from
caffeine).

Cultural

and

Political

TW Strategies
Starbucks can improve innovation
which can overcome affective
competition.

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Capabilities/Core competency of Yahoo Inc

Yahoos competitive

strategy was differentiation focus

concentrating on a particular customer segments.

Through

reorganization program, Yahoo changed it

strategy to use differentiation focus and seeks
differentiation of Yahoo services in its targeted market
segments which were audiences, advertisers, and
publishers. As a result, Yahoo adopted the Brand
Universe strateg

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Competitors of Starbucks Coffee

Google
Drive

Chromeb
ook

Google
walet

Android

Google
play

Yahoo

Chromec
ast

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Evaluation and Control

Implement systems and procedures for real time statistics and feedback on
internet ads to their customers will give their customers confidence and
allow them to augment their marketing campaign constantly

Investing in and expanding upon the opt-in registration method of obtaining

additional information about consumers who make use of a particular piece
of media will act as an advantage for advertisers in future sales and
marketing initiatives

Recommendation Globalization
Customers
.

Focus Strategy:

Merger and acquisition

Competition
Strategic

Organizational Structure

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References-

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http://zrv-eportfolio.weebly.com/case-analysis-1-s

tarbucks-coffee-company-the-indian-dilemma.html
http://www.assignmentpoint.com/business/case-stud

y-on-starbucks-coffee.html
http://www.ibscdc.org/Case_Studies/Strategy/Mar

ket%20Entry%20Strategies/MES0069A.htm

https://prezi.com/qi-gxagfze71/starbucks-coffee-the

-indian-dilemma/

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Any Questions ?

Thank You

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