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Chan

ge
To

Conserva
tive

Rural
Entrepreneurs
hip
Implemen
t

Present
State

Risk
Averse

Rural
Areas

Knowledge
Economy
Commerc
ial
Economy

Innovatio
n

Innovatio
n
Ecosyste
m

Primary
Driver

Learn/Skill-Innovation needs
knowledge. Start implementation
driven education from grass root
levels
Experiment-Promote and
facilitate experimentation to
identify, test and analyze
possibilities
Adjust-Innovate keeping in mind
the environment and solve locally
relevant issues
Distribute-Help and promote

Necessity
rather than
Desire

Transfor
m
To

CULTU
RE

Fundamen
tal
Research

Drive
n By

Marketpl
ace

Individual Innovators
Big Ideas
Government Policies
Awards
Industrial Funding
Innovation
Technology KnowRecognitio
How
Entrepreneu
Market Inputs
Market Inpu
Incentives