PRUDENTIAL

COMPANY PROFIL & SUSTAINABILITY REPORT

COMPANY PROFIL
The Prudential Friendly Society was founded by insurance agent John
Fairfield Dryden in a basement office in downtown Newark, N.J., in 1875. It
was the first company in the U.S. to make life insurance available to the
working class. The company sold Industrial Insurance, which provided
funeral and burial expenses for low-income families, with some weekly
premiums as low as three cents.
Four years later, Prudential's sales extended beyond New Jersey, into New
York City and Philadelphia, and the company's customer base expanded to
the newly emerging middle class. With growing sales, assets reached $1
million, and in 1885, the one-millionth policy was sold to John Dryden.
Renamed "The Prudential Insurance Company of America," Prudential
later adopted The Rock of Gibraltar as its company symbol, reflecting the
strength and security it offered to customers.

COMPANY PROFIL
MISSION, VISION, CORE VALUES

Mission
To help our customers achieve financial prosperity and peace of mind.
Vision
To distinguish Prudential as an admired multinational financial services leader, trusted partner,
and provider of innovative solutions for growing and protecting wealth.
Core Values
How we conduct our business is just as important as what we do. Our core values are the
principles that guide us daily in helping our customers achieve financial prosperity and peace of
mind. At all times, we strive to distinguish Prudential as an admired multinational financial
services leader and trusted brand that is differentiated by top talent and innovative solutions for
all stages of life.
1. Worthy of Trust:We keep our promises and are committed to doing business the right way.
2. Customer Focused:We provide quality products and services that meet our customers'
needs.
3.

Respect for Each Other:We are inclusive and collaborative, and individuals with diverse
backgrounds and talents can contribute and grow.

4.

Winning with Integrity:We are passionate about becoming the unrivaled industry leader
by achieving superior results for our customers, shareholders, and communities.

PRUDENTIAL AT A GLANCE

49000 Employees

$1.268 Trillion

47 Countries

141 Years

SUSTAINABILITY REPORT
REPORTING GUIDELINES

The Global Reporting Initiative (GRI) has created the most widely accepted framework for
sustainability reporting. This document follows the GRIs 4.0 Application guidelines for a core report.
The preparation of this report considered all GRI Principles for sustainability reporting, including
guidelines for Principles for Defining Report Content and Report Quality. The process for defining
content and boundaries reflects the companys previous reporting practices, feedback from
stakeholders and discussions with internal subject-matter experts.
Based on Prudentials Sustainable Value Creation Road Map and a materiality analysis, the following
aspects were identified as material for the full organization, as defined above.
Economic Performance
Environmental
Labor Practices
Product Responsibility

RESPONSIBLE INNOVATION IN PRODUCTS

In 2015, Prudential was the first life insurance company to make

available 10- and 15-year individual term life insurance products to
people with HIV. The company is partnering with AEQUALIS, a firm that
brings insurance products to underserved communities.
In 2015, Prudentials Group Insurance celebrated 50 years of partnering
with the Department of Veterans Affairs to offer servicemembers, veterans
and their families insurance coverage. Since its inception, the
Servicemembers Group Life Insurance program has expanded to help
provide more features that support financial wellness, and now covers
close to 6 million lives

RESPONSIBLE INNOVATION IN FINANCIAL WELLNESS

In early 2016, Prudential Retirement partnered with start-up Student Loan

Genius, becoming the first retirement plan administrator to offer its clients
employees an opportunity to build retirement savings while paying down
student debt. Through Student Loan Genius 401(k) contribution feature,
employers can elect to add this feature to a 401(k) plan, enabling employees
who make student loan payments processed through Student Loan Genius to
receive a pre-tax contribution to their retirement account from their employer
based on that student loan payment.

GLOBAL ENVIRONMENTAL COMMITMENT

Prudential is committed to supporting renewable energy by investing in Green
Bonds. Green Bonds are debt instruments used to finance environmental
initiatives like energy efficiency or renewable energy projects. The market value of
Prudentials green bonds was more than $100 million at the end of 2015.
Prudentials Renewable Energy Investments

8%

6%
38%

16%

33%

Wind
Solar
Hydroelectric
Geothermal
Biomass