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͞Strategic Challenges
In A Turbulent Environment͟
Syndicate A4 - ONDEMANDHE:
Dita Maulana ʹ MohammadTaufan
Silvi Oktavia Z. - Friska Indriani ʹ
Achmad Setiawan - Dian Gita Utami - Henry Gunawan
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Singapore Telecom was founded in 1879
1879.. In 1971 this company became
the monopoly government
government--owned postal and telecommunications
services provider and in 1986 SingTel planned to be a privatization with
government own about 80 80%% of Singapore telecom
telecom..
In 1998
1998//1999 there is a regional economic crisis that effect to the
Singapore Telecom
Telecom..
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Strengths (S) eakness ()
-Having Singapore Telecom Mobile, SingNet, and -SingTel͛s growth rate in recent years
Internal Factors Singapore post as their major partner in Asia has become more relatively unstable.
Mobile Electronic Services. -Fear that public sympathy is not with
-New services such as maintenance of cable chips Singapore Telecom
and ownership of Singapore Telecom͛s own
satellite.
-SingTel group uniquely positioned to offer
services throughout the e-commerce value chain
-As the first ranked of the quality of the
Singapore͛s telcos infrastructure
External Factors
-Singapore has highest GDP per capita in Asia. - SingTel can try to do expansion to other - Improve the CRM (Customer
-Singapore is the most advance information countries outside Asia. Relationship Management).
technology hardware infrastructure in the world.
-Merger and acquisitions
-The higher penetration rate in Singapore
-Refocused its overseas investment in Asia
-Trend of deregulation and privatization
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Strengths (S) eakness ()
-Having Singapore Telecom Mobile, SingNet, and -SingTel͛s growth rate in recent years
Internal Factors Singapore post as their major partner in Asia has become more relatively unstable.
Mobile Electronic Services. -Fear that public sympathy is not with
-New services such as maintenance of cable chips Singapore Telecom
and ownership of Singapore Telecom͛s own
satellite.
-SingTel group uniquely positioned to offer
services throughout the e-commerce value chain
-As the first ranked of the quality of the
Singapore͛s telcos infrastructure
External Factors
-Customers demands and expectations -SingTel can do the marketing research to find -Keep up with the rapid changing of
-Rapid growing of technological change out about the customer͛s taste. technology by doing many innovations.
-New services such as Internet telephony or Virtual -Carried out a promotion campaign.
Private Networks
-The Asian economic crisis
-StarHub and Mobile1 as new competitor
-Faced competition from foreign callback services.
-Government create competition
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Overseas investments are an integral part of SingTel's strategy for long-term growth. The SingTel
Group has expanded into overseas markets, with current investments in over 20 countries and
territories.
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STRATEGIC POSITIONING
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SingTel
Having broad service: fixed-
fixed-line telecom, ee--commerce,
Core Internet and Mobile Service
Competencies Having competence resources
Ability in advance technology and innovative service
SingTel
Distinctive
Ability to combine low cost and technology to create
Competencies
quality product
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- OndeMandhe -