Satoru Iwata

4th president of Nintendo from

2002 until his death in 2015
Main developments: Nintendo DS
and Wii
Games developer

Tatsumi Kimishima
Chief Financial Officer at the
Pokmon Company (2000 - 2002)

Second President of Nintendo of

America (2002-2006)

CEO of Nintendo of America (2006

-2013)

Managing Director at Nintendo (2013

-2015)

Possible positive improvements of a joint

venture:
Improving the total knowledge inside the companies by working together
More overall creativity
- Employees of both companies are motivated by achievements and doing the impossible
Transfer of skills and technical expertise
Depending on technological developments
Aiming on breakthrough developments
Promotion of each other
Profit of each others publicity
Share of customers
Spreading overall risk
Decreasing overall risk

Increase of their
power

Tesla could improve Nintendos distribution

- Making it more environmental friendly and efficient

Possible positive improvements of a joint

venture:

ical expertise and knowledge as an important Stimulus:

Brings huge opportunities
- Boost for ground-breaking idea or total new hype
Brings innovations
Improve Teslas wheel steering technology
- Nintendo has most innovative controllers created for their
consoles
Use Teslas knowledge about cars and car physics in their games
- Cooperate in order to do more realistic racing games
New connectivity pattern between the car and home
- Nintendo devices
Getting involved in the geo-localisation system of Tesla
- Making it more attractive for people (AR)
Tesla is becoming an expert at batteries
- Help Nintendo to create long life batteries for new portable devices

Possible negative difficulties of a joint

venture:
issue is that each company is focusing on other niche markets
- Different philosophies
- Different ideas
- Different field of expertise
- Different goals and target groups
Personal control will be harder

Knowledge gap between employees

More difficult to communicate

- Verbal communication
- Type of communication
Need of new and changed management boxes for the hierarchy
and communication

Possible negative difficulties of a joint

venture:
Cultural differences
- Positive
- Negative appeared before at Nintendo
If one company has a failure, it could affect the other
Different rules between the companies
More pressure on employees
- Need of both Nintendo and Tesla
More bugs because difficult technological improvements (Pressure as well)
Nintendo is a mature company and tesla a relatively new one
- Nintendo is in a transitional phase
- Tesla is booming

Possible negative difficulties of a joint

venture:
Different type of leaders
- Tesla has a clear leader
- Nintendo has one president for 1 year, Real leadership is done by three key players
- Regarding leadership, the two companies are not very compatible
Different interests
- Tesla: main goal to improve cars efficiency and help the environment with the
transition from fuel
cars to electric ones
- Nintendo seems less sensitive on the environment
(being accused)
More time spending on decision making

Similarities

Differences

Organizational structure : both

companies ruled from top to down
with clear hierarchy and
vertical/horizontal differentiation

Main projects and sectors:

Transportation vs. Entertainment

Target Groups
Communication: similar, formal
informal depending on hierarchy
Depending on Innovation and constant
development

Markets
Market strategies

Scenario joint venture Nintendo &

Tesla

Augmented
Reality

Windshield in new Tesla

Cars

Race tracks in theme parks/Go-Kart tracks:

Go
karts :
Tesla
AR and
gamep