AUDIENCE RESEARCH

RESULTS FROM QUESTIONNAIRE

WHAT GENDER ARE YOU?

With my research out of 20 people asked
60% were male and 40% were female (12
male and 8 female). There is only a slight
difference in the gender of my target
audience. This tells me that I dont have to
include certain aspects to only
accommodate one gender, I can create the
magazine so that it is split between both or
even just neutral. This means that I can
chose colour schemes and language which I
think would be best, instead of changing it
to favour a gender.

Question 1

Female

Male

HOW OLD ARE YOU?

Question 2
18
16
14
12
10
8
6
4
2
0

16-19

20-25

26-30

31-40

Question 2

41-49

50+

My audience for this research question

showed that 80% of my audience were
aged between 16-19, and 15% were
aged between 20-25. Evident by the
research, my target audience is aimed
at a younger audience. Primarily
focusing on the 16-19 age group as it
is the mass of my audience. This is
helpful because it shows to me what
type of lifestyles this audience has.
For instance, a demographic example
of this age group is that they care
about appearance and keeping up to
date with trends. This type of
information is useful to depict what
kind of content I should include, such
as competitions for gigs. Things that
will entice my audience, so I will take
in to consideration what things my
audience like to enjoy for recreational
time. And try to include content based
around things like that, or even simply
using language more familiar with this

WHAT IS YOUR FAVOURITE GENRE OF

MUSIC?
The results for this showed that the most popular
genre was Pop music at 45%, however Rock was
also popular at 30%. Including content based
around these genres would make the magazine
more appealing to my target audience. My intention
was to create a multi genre magazine, this question
tells me that my audience would like to see content
based around the Rock and Pop genres. This
question is important for my magazine because I
want to include articles that will be the most
enticing for my audience. The purpose of the
question was to see what my target audience
favoured for music. From what I have found out
including bigger articles on the integral genres, or
multiple articles will make the magazine appealing.
Such as including band interviews with artists of the
pop genre, considering it was the most popular

Question 3

Rock

Reggae

Country

Pop

Rap

R&B

Other

WHO ARE YOUR FAVOURITE ARTISTS?

With this question I found that the most popular artist was The Chainsmokers with 35%, and
second was Eminem with 20%. This evidence can be again useful for content, as I could
make sections that are about the artist or the genre of the popular artists. This is because it
will give more information/gossip about the artists popular amongst my target audience. I
may also want to accommodate the other artists also given, so that I can satisfy the
population of my target audience the best I can. This perhaps means including more content
on the popular artists and genres, and not as much content on the less favoured genres and
artists.
Question 4
8
7
6
5
4
3
2
1
0

Beyonce

Twenty One Pilots

Eminem

Ed Sheeran
Question 4

Drake

The Chainsmokers

Rihanna

Lady Gaga

HOW OFTEN DO YOU READ MAGAZINES?

Question 5
75% of my target audience do not read
magazines, despite being fans of music.
This could suggest that there are issues
with my audience to obtain a magazine.
Perhaps with cost or accessibility to a
newsagents, etc. This given me an idea of
what I should do to make my audience
want to purchase my audience. It helps
me make decisions on first impressions,
and how if the front cover looks desirable
then maybe my target audience would be
inclined to purchase it. I could also
consider cost and accessibility to my
magazine, to further increase the appeal.

Once a week
Three times a week or more

Twice a week
I dont read magazines

IF YOU DO READ MAGAZINES, WHAT ARE

YOUR FAVOURITE MUSIC MAGAZINES TO
READ?
Question 6

NME

Kerrang

Metal Hammer

Both Metal Hammer and Kerrang received 40% by

my target audience, with 20% for NME. This can
give me an idea to look at these magazines, and
see how they have been constructed and how
certain aspects are used for effect. Which could give
me some inspiration for my own magazine, and
incorporate similar techniques also. With the
question I wanted to find out what style of
magazine my audience enjoyed, so then I can
review them and take not on language and
presentational devices. Such as colour schemes,
and how typography is used to stand out.

HOW MUCH WOULD YOU PAY FOR A

MAGAZINE?
Question 7

9
8
7
6
5
4
3
2
1
0

1-1.99

2-2.99

3-3.99
Question 7

4-4.99

5+

With this question I found that my

target audience thought that 2-2.99
was the most reasonable price with
40%. However 25% of my audience
said that 3-3.99 was also a
reasonable price. If I take into account
the amount of people from my
audience that dont buy magazines,
which could be because of cost issues.
I could make the magazine a slightly
lower price, so that my target
audience would be more inclined to
buy it. As the psychographic lifestyle
of my target audience mostly consists
of college related activities or
socialising, therefore conventionally
most dont have much money. Which is
why making the magazine a lower
price would invoke more response from

WHAT TYPE OF CONTENT WOULD YOU LIKE

THE MAGAZINE TO INCLUDE?
The most popular answer given was reviews
with 30% of my audience, although
interviews also came in popular at 25%. I
could feature all of these elements in my
magazine, but give priority to the more
favoured aspects by giving them more space
in the magazine. I could also consider the
popular genres, and base both the popular
genres and the popular content elements.
For example to take Pop which was the most
popular genre, and take the most popular
content aspect which was reviews and
create content on that. Therefore this would
act as a higher incentive for my audience to
purchase it. I wanted to find out what my
audience wanted to see in a magazine. It
helps me decide on what contents to make
priorities, such as including cover lines on
the popular articles to attract audience

Question 8

Reviews
Upcoming Events

New Bands
Interviews

Competitions
Posters

HOW DO YOU GET INFORMATION ABOUT

NEW MUSIC?
Evidently by my research the most popular method was using the internet which
consisted of 85% of my target audience. This was to be expected as the majority of my
target audience is aged between 16-19. The psychographic information about this age
group is that they constantly are using the internet, and it is a social normality to spend
numerous hours on the internet everyday. Reference to question 5 again, the majority
of my audience do not read magazines. This means that if I were to make the magazine
accessible online, then it could make my target audience more persuaded to buy it. As
they can purchase it and read it on their phones in the comfort of their home without
Question 9
having to go out.
18
16
14
12
10
8
6
4
2
0

Magazines

Online

Radio
Question 9

Other

DO YOU PREFER MAGAZINES THAT COVER

A SINGLE GENRE OR MORE?
The question showed that 70% of my audience prefer
multiple genres in a magazine. This is useful because my
magazine will be including multiple genres, which I know
now that this is what the majority of my audience want to
see. However the remaining 30% prefer magazines that are
just one genre. This could mean that I could include specific
content on just one genre. For example, interviews with
artists of the rock genre. Although the majority of my
audience prefer all the genres combined into one
magazine. Which forces my hand to continue to include
content aspects on all of the genres. If there was more
people in my audience who wanted this then I would
consider a different approach to suit my target audience.
This question is useful because it helps me decide on what
elements I can include that will appeal to my audience.
Such as cover lines containing articles on bands of varied
genres, to appeal and reach out to the most amount of
people.

Question 10

One Genre

Multiple Genres