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PARLE

COOLSHEETS
coolify yourself

DIVERSIFICATION STRATEGY
Parle biscuits were found poisonous due to
unknown reasons .Several people were died.
The belief in PARLE biscuits were lost from
the customer point of view.
We have to make another product without
much loss in the assets of the company
The company starts losing
The plant has the following equipments
which should be useful
CONVEYOR BELTS
PROGRAMMABLE CUTTING MACHINES
PROGRAMMABLE HANDLES
HEATING MACHINES
PROGRAMMABLE PACKING MACHINES

MARKET SEGMENTATION
Geographic
Regions of hot weathers

Demographic
Income

PRICING STRATEGY
SKIMMING PRICE STRATEGY
WITH PRICE OF RS.800/SQFT

ABOUT THE PRODCUT

NO STRAIGHT COMPETITOR
HIGH QUALITY
WORKS WITH AND WITHOUT
AIRCONDITIONER
WEIGHLESS
EASY TO EQUIP
THE COMPANY HAS NOT MET THE LOSS OF
THE FOLLOWING
CONVEYOR BELTS
PROGRAMMABLE CUTTING MACHINES
PROGRAMMABLE HANDLES
HEATING MACHINES
PROGRAMMABLE PACKING MACHINES

THANK YOU ..!!