Académique Documents
Professionnel Documents
Culture Documents
ClassificationofofRetail
RetailFormats
Formats
1
By:
Bhukya Praveen Naik
FLOW OF PRESENTATIOS
WHAT IS RETAIL?
RETAIL
Retailis the sale of goods and services from individuals or
businessestotheend-users.
RETAILER
Retailers are part of an integrated system called the supply
chain.
RETAILING
MARKTING
MERCHANDISING
SUPPLY CHAIN
3
RETAIL FORMAT
TheRetailformatisthestorepackagethattheretailer
presentstotheshopper.
Thechoiceofretailmixelementswillenableittodecide
thetypeofformatorstructureofbusiness.
Merchandise
Price
RETAIL
MIX
Location
Customer
Service &
Selling
Advertising
&
Promotion
Store Layout
&
Design
CLASSIFICATI
ON
OF
RETAIL
FORMATS
Owner Ship
Independent
Chain Retail
Franchise
Leased Department
Consumer Cooperative
Retail Strategy Mix
Convenience
Super Markets
Departmental Stores
Hyper Market
Shopping Malls
Specialty Stores
Factory Out Lets
Direct Selling
Catalogue Selling
Television Shopping
Vending Machine
Electronic Shopping
Service Based
Retailing
Bank
Car Rental
Services
INDEPENDENT RETAILER
INDEPENDENTRETAILERS
GENERAL STORES
CHAIN RETAIL
Whentwoormoreoutletsareunderacommonownership,
itiscalledaRETAILCHAIN.
These stores havethe similarmerchandise, ambience
,advertisingandpromotiontocustomerinallstores.
10
11
FRANCHISE RETAIL
13
+Themarketisenlargedbyprovidingone-stopcustomer
shoppingforsomecustomers.
-Leased department operating procedures may conflict
withstoreprocedures
14
15
CONSUMER CO-OPERATIVE
Aconsumerco-operativeisaretailinstitutionownedby
itsmembercustomer.
+Theconsumersareprotectedagainstunfairtradebecause
thestorespurchasequalityproductsdirectlyfromthe
producers.
-Thestoresareestablishedtocatertheneedsofsmall
mediumincomegrouppeople.
Waranabazar-Kohlapur-55branches
TheNationalCooperativeConsumersFederationof
IndiaLimited(NCCF)-Delhi-34branched
16
17
CONVENIENCE STORES
They are relatively small stores located near residential
areas.
They are open for long hours, seven days a week and
offer a limited line of convenience products like bread,
eggs,milketc.
+locatednearbyresidentialareas.
-Theconveniencestoresfacemostcompetitionfrom
supermarketsthathavestartedprovidinglongerhours
andbetterstocksofnon-fooditems.
18
CONVENIENCE STORES
KIRANA STORES
19
SUPER MARKETS
LargeformofthetraditionalgroceryStore,isaselfserviceshopofferingawidevarietyoffoodand
householdproducts.
+Theyarelarge,lowcost,lowmargin,highvolume,
selfservice,operationsdesignedtomeettheneedsfor
food,groceries&othernonfooditems.
-Supermarketarelargeandhencerequireshugefinancial
resources.
20
Super Markets
21
DEPARTMENTAL STORES
Adepartmentstoreisalargeretailunitwithanextensive
assortment(widthanddepth)ofgoodsandservicesthat
are organized into separate departments for purposes of
buying,promotion,customerserviceandcontrol.
Adepartmentalstorecanaffordtoadvertiseonlargescale
andtherebyattractsalargenumberofcustomers.
-Peoplelivingatadistantplacecannotavailtheadvantages
of departmental store because these are located at a
centralofthecities.
22
DEPARTMENTAL STORES
23
HYPERMARKETS
+Hypermarketstodayarelikeonestopshop.
-The main limitation of hypermarkets is that many
consumers find that shopping in stores over
200,000squarefeetistootimeconsuming.
24
Hyper Market
25
SHOPPING MALLS
+Onestopshoppingdestination.
-Impulsebuying
26
27
SPECIALITY STORES
Astoresspecializinginaparticulartypeofmerchandise
or single product goods categories is termed as a
specialtystore.
Oneofthekeybenefitsofaspecialtystoreisitsfocuson
asingleclassofproducts.
-specialtystoreslackvariety.
+
28
Direct Selling
Catalogue Selling
Television Shopping
Vending Machine
Electronic Shopping
CATALOGUR SELLING
Directselling
involves
makingpersonal
contact
with the end customer , at
hishomeorplaceofwork
Eg:Amway
Television Shopping
In this form ofretailing ,
the products are advertised
on television and details
about the productfeatures ,
price, warranty /guarantee
areexplained.
Eg:AsianSkyshop
Vending Machine:
Vending machine is a
retailing format involving
the coin or card operated
dispensing of goods (such
asbeverages)andservices.
Eg:ATM
30
Electronic Retailing
31
Service Retailing
33
Conclusion
Youngergenerationprefertovisitmallsandhypermarkets
moreforstressrelievingpurpose
34
Questions
Thank
You
36