Basics of Technopreneurship

MODULE 1.2

Roles of Technopreneurship
in job creation and in the
National economy

ROLE
PLAYING

Importance of
Technopreneurship
Employment creation
Local resources
Decentralization and diversification of
business
Promotion of technology
Capital formation
Promotion of an entrepreneurial culture

What is
Technopreneurship?

Technopreneurship Defined
High tech ventures in ICT, electronics,
internet, life sciences and biotech.
Service firms where technology is critical
to their mission, such as: e-Bay, FEDEX,
SMART money transfer, e-learning
Technopreneurship is entrepreneurship in
the field of technology.

Entrepreneur &
Entrepreneurship Defined
Entrepreneurs - people who enter into new
and pioneering ventures.
- is whole-brained, meaning he/she uses
both the left brain (logical) and right brain
(creative).
Entrepreneurship Starting up a new
business
Source: Federico Gonzalez, President PESO Inc.

Course Model - SEED

Self Mastery

Development
of Business
Plan

Environment
Mastery

Enterprise
Mastery

Self- Mastery
Self-mastery passion comes from
knowing yourself.
Self-mastery brings passion. When you
know yourself, you know what you
want and do not want.

Source: Jay Bernardo III

What is a self-mastered person?

A self-mastered person
does not need high IQ
does need high EQ and AQ
is naturally a/an:
operformer competitive and efficient
oepicure sensual and cheery
oboss takes charge and loves a good fight
is whole-brained
has a personal vision and knows strengths

Environment Mastery
Environment mastery is about
generating business ideas and seeking
opportunities out from his or her
environment through
oserendipity walks
ocrises
otrends
oetc.

Source: Jay Bernardo III

What is an environmentmastered person?

An environment-mastered person

understands the industry he/she is in

sees the opportunities, not the problems
is on top of the situation instead of being
under the situation

is the organization/industry innovator and

strategist

Enterprise Mastery
Enterprise Mastery is how to run a business
This pertains to the knowledge of the
different enterprise disciplines such as:
o Creating the Business
o Marketing Management
o Operations Management
o Financial Management
o Risk Management
Source: Jay Bernardo III

What is an enterprisemastered person?

An enterprise-mastered person
understands and integrates the functions of
management (marketing, human resource,
operations, and finance)
understands and integrates the process of
management (planning, organizing, directing,
and controlling)
leads and inspires rather than manage

Development of
Business Plan
Development of a business plan covers:
owriting the business plan
opresenting and defending the business
plan

oadding refinements to the presented

business plan

4 Types of Entrepreneurship
1. Incremental
oRoutine business, modest novelty
Ex. (new coffee shop, new BPO)
2. Imitative
oImitation of venture, same business model
and template
oEx. new regional branch, franchised
operations

1.Rent-seeking
oBusiness that utilizes standards,

regulations and laws to share in value

of enterprise
Ex. Coca Cola Export
4. Innovative
.Business based on innovation

Ex. new memory chip

Characteristics of an
Entrepreneur
1.Hard Working
2.Self-Confident
3.Builds for the Future
4.Profit-Oriented
5.Goal-Oriented
6.Persistent
7.Goal-Oriented
8.Responds to feedback

Characteristics of
Technopreneurship cont.
9. Demonstrates Initiative
10. Willing to Listen
11. Sets Own Standards
12. Copes with Uncertainty
13. Committed
14. Builds on Strengths
15. Reliable and Has Integrity
16. Risk-Taker

What is the
difference
between an
entrepreneur
and a salaried
employee?

What makes an Entrepreneur a

Technopreneur
A technology idea owner who ventures

to make his idea a commercial reality

An entrepreneur who gets a technology

idea, finds an opportunity to make it a

commercial reality.

Differences between
Technopreneurship and
Entrepreneurship
Lets have a MATCHING GAME!!!
TECHNOPRENEUR

ENTREPRENEUR

Some Technology Ventures

LOCAL
SMART LINK (Computer shop)
Dealing with computer hardware and
software, Repairs, Networking and
Computer ad LCD Rentals. (OCW)
LANE SYSTEM Software Integration
Developer

NATIONAL
oNETOPIA Internet Caf
oYEHEY.COM Internet Portal

INTERNATIONAL
oYOUTUBE - a video sharing website

Some Basic Facts

Businesses start from ideas, but ideas
alone do not make a business
Customers do not buy ideas, they buy
products/services;
Customers pay the price; value is what they
get
Source: Federico C. Gonzalez, President PESO Inc.

Some Basic Facts cont.

A marketable product may not result in

a viable business
A studied approach to planning the

business is needed.
Entrepreneurship is calculated risk-

taking,
not foolhardiness.
Source: Federico
C. Gonzalez, President PESO Inc.

Technopreneurship
Ecosystem
MODULE 2

Warm Up Activity
Get 1 sheet of paper!
Think of an task that each of you (or group)
would like to conduct or do (i.e. Cooking
viand, repairing your PC, constructing a
bahay kubo, etc) and write it in a paper
Then, list down what you need to accomplish
the task.
Present your identified task and requirements
(1-2 minutes per student/group)

Introduction
Many of the tasks, if not all, have pre-

requisites (i.e. money, materials,

personnel, etc)
Similarly, for technopreneurial venture to

start, grow and succeed, it must also

have the required resources,
environment and support.

But, what are these

things?

Learning Objectives
At the end of this session/lecture, the
students should be able to
Enumerate the different actors/ players

for the technology ventures to prosper,

and
define the roles of the different

actors/players in techno ventures

Successful
technopreneurship
=

Technopreneurship
Ecosystem
Human

Laws &

Resources

Policies
Techno
Ventures

Environmen
t

Financial
Resources

Technopreneurship
Ecosystem
Human Resources Component
Research - Thinker, Idea generator,

Innovator
Developer - Implementor, technical

people
Scanner and marketing people
Financers

Technopreneurship
Ecosystem
Environment Component
Science parks, Incubation centers
Academic Institutions, R & D Centers
Internet access, Communication
Communication and Other Support

Services
Geographic accessibility

Technopreneurship
Ecosystem
Laws and Policies
Intellectual Property Rights Office
Technology Licensing Office facilitates

commercialization of inventions
Legal Services

Technopreneurship
Ecosystem
Financial Component
VC and Investors
Business Sector
Funding Agencies
Financial Services (i. e. Accounting)

Financial Resources

Environment

VC, Investors,
Business Sector,
Funding Agencies

Science Parks,
Incubation Centers,
Infrastructure, Comm
and other Support
Services

Technolog
y
Venture
Human Resources
Academe, R & D
Centers, technical
personnel

Laws and Policies

Technology Licensing
Office, IPR Office

Academe and Research Institutions

1.Ateneo de Davao University
2.Brokenshire College
3.Cor Jesu College
4.Davao Doctors College
5.Holy Child School of Davao
6.Jose Maria College
7.St. Marys College
8.Interface Computer College
9.University of Immaculate Concepcion
10.University of Mindanao
11.University of the Philippines Mindanao

Environment
Department of Science and Technology
Commission on Higher Education
PESO
Davao City Chambers of Commerce
and Industry
Science and Technology Park, Bago
Oshiro, Tugbok, Davao City
Brokenshire Learning Center

Academe (Colleges &

Universities)

DOST, DCCI,
PAHRDF

Funding Agencies
Industries, Businesses,
LGUs, Private Sectors

Incubation Centers &

Science Parks

Framework of Engagement or Collaboration

Why Technopreneurship?
(Media File)

Philippine Economy
Population 84 M
Population of working age?
oApprox 50% of popn = 16 years old and
below
Employment
GNP from large companies > 100
employees
GNP from small companies, < 100
Number of large companies 5%?

Source: M.Barcelon, UPATBI

Economy, Exports ??
Philippines 84M

$40B

Thailand

60M

$65B

Malaysia

24M

$90B

Singapore

4M

$120B

HK

7M

$120B

Taiwan

22M

Vietnam

65M

$15B

Electronics,
traditional goods
Tourism,
food/cars,
electronics

Source: M.Barcelon, UPATBI

How?

Start the Ball Rolling

Innovation
oPerson gets an idea, active search, by

chance, present employment or

experience
Triggering Event
oCareer prospects
oDeliberate choice
Implementation

Source: M.Barcelon, UPATBI

Common Components
Three crucial components for business:
oExcellent market opportunity
oSuperb entrepreneur (and

management team)
oResources needed to start the

company and make it grow

Source: M.Barcelon, UPATBI

1. Excellent market
opportunity
Customer Need
Can you give me the names of

prospective customers?
If you cannot give any names, you only

have an idea, not a market.

Would-be entrepreneurs who are

unable to name customers are not

ready to start a business. They have
only found an idea and have not yet

1. Excellent market
opportunity
Timing
Will the idea or window of opportunity

look brief, it could just be a fad?

If the window is brief, the entrepreneur

will rush to open the business, usually

with inadequate planning.
Can lead to costly mistakes.
Source: M.Barcelon, UPATBI

2. The Technopreneur and

the Management Team
Even with the right opportunity, the business will
be successful if led by a person with strong
entrepreneurial and management skills.
o Entrepreneurs should have experience in the same

industry or a similar one. Cannot go on OJT at the

same time.
o Ideal entrepreneur is one who has been a successful

entrepreneur in the same industry

o Have management experience, preferably with

responsibility for budgets, profit and loss, sales.

Source: M.Barcelon, UPATBI

3. Resources
Entrepreneural frugality means:
oLow overhead
oHigh productivity
oMinimal ownership of capital assets

Source: M.Barcelon, UPATBI

Sources
of seed
capital

Personal savings
Bank loans
Family
Employees/partners
Friends
Venture Capital
Mortgaged property
Govt guaranteed loan

Other

78.5%
14.4
12.9
12.4
9
6.3
4.0
1.1
3.3

Source: M.Barcelon, UPATBI

The 9 Fs
Founders first class entrepreneur
Focused focus on niche markets, specialize
Fast decision making, implementation
Flexible open mind, respond to change
Forever innovating
Flat - organizations
Frugal low overhead, productivity high
Friendly to their customers, suppliers, workers
Fun to be associated with an entrepreneur
Source: M.Barcelon, UPATBI
company

Thank you!

(c) 2006 UP Ayala

TBI