Analysis

Strategi
E-Business
Tokopedia
Kelompok 1
Adhitya Ghifari
Feby Wulandari
Fajar Shulaeman
Ilham Taufiq
Sandy Nur Permadi
Sondang Habeahan
Yumna Nur Khotimah

PEST ANALYSIS
USD 147 million
RPP E-commerce
issued by Kemendag

Changes in environmental conditions of

Indonesian society, as seen from the
growing middle class in the society led to
a pattern of behavior in the purchase of
any change.

The economic
development of
the business is
pretty good.

Search engine that will make finding

the desired items
Features a directory that can be
used as a shopping catalog
Tracking Order

Analysis Five Forces Porte

LOW

Household appliances
Clothes
Electronic goods
etc.

Department store
Butik
Mall

HIGH

LOW

Rivalry Among
Competitor
Lazada
BukaLapak
OLX
HIGH
Large capital
Good business strategy
Level promotions

LOW

Many product at the best price

Easy access
Payment transaction security

VRIO ANALYSIS
VALUE

RARE

COSTLY
TO
IMITATE

Features Gold Merchant

Temporary
Advantage

Features Tracking Order

Competitive Parity

Web Design

Temporary
Advantage

Payment Feature with UNIK

(Uang Elektronik)

Temporary
Advantage

Feature wholesale sales

Temporary
Advantage

Feature Free Return

Competitive
Disadvantage

CAPABILITY

ORGANIZ
ATION

CONCLUSION

CONCLUSION