Presentation

for
Business Communication

Presented By
Name
Id
i. MD. ASIF, SULTANUL AREFEEN

18454-1

11-

T RANSCOM ELECTRONICS LIMITED .

Appliances and IT products. the company re-introduced itself as “Transcom Digital”  As a multi brand. multi-category retailer catering for all Electronics. In 2008.Transcom Digital This is a new venture started in the early 2005. .

MISSION Improve the quality Introduction of meaningful innovations.   . To be the best organization in the country  Providing high quality products and services backed by latest technology and a team of highly motivated personnel to deliver Excellence in servicing.

.MISSION (cont’d) Values Delight customers Deliver on commitments Depend on each other Brand promise The brand promise is ‘Sense and simplicity.

Vision Increase profitability though re-allocation of capital towards opportunities offering more consistent an d higher returns. Build partnerships with key customers and suppliers Strengthen leadership competencies Drive productivity through business transformation and operational excellence. Leverage the Philips brand and their core competencies in lifestyle and technology to grow in selected categories and geographies. .

SERVICE OFFERINGS Transcom Beverages Limited (TBL) .

institutional. Among various manufacturing companies. commercial or industrial setting. electricity) and this appliance has made the life of people of the whole world straightforward. or cleaning. globally Philips is one of the most prominent “ home maker” due to their product’s service ability now a days it has become as the brand parent company in the domestic appliances markets. This includes purpose such as cooking food preservation. whether in a householder. . time consuming as well as up to date.Marketing Expansion Grid Strategy A major appliance is a large machine which accomplishes some routine housekeeping task. An appliance is differentiated from a plumbing fixture because it uses an energy input for its operation other than water(generally.

Designed around you and advanced. So why is it so often such a hassle full of complexity and frustration? At Philips we believe that technology should be as simple as the box it comes in. . This is why we are committed  to delivering products and solutions that are easy to experience.Marketing Expansion Grid Strategy  Technology exists to help make our lives easier and more productive. It’s this very simplicity that transforms task into opportunity a burden into pleasure.

The development and production of innovative systems is necessary to Philips DAP in order to keep ahead of its advancing competitors. However. values and business strategies specifically for the domestic appliances product. this must happen more rapidly and also better. because consumers constantly have more expectations. Brazil china and Singapore. It Maintains sales and Service organizations in 60 countries and runs manufacturing operations in the Netherlands. In order to achieve this it is essential to coordinate process and product development properly. Oral Healthcare and Consumer Health and Wellness.Marketing Expansion Grid Strategy  In Philips Domestics Appliances and Personal Care employs approximately & 200 people worldwide and operates in five business and areas Shaving & Beauty Home Environment Care Food & Beverage. which are as follows: . Philips combines with a number of leading global companies to build advance products and services that touch the lives of people everyday. but particularly in line with consumer requirements. At Philips they have over 30 partnerships with other market leaders in their fields. Strategic alliances are an important part of business at Philips. So in Bangladesh they gave the official licenses to Transcom electronics limited (TEL) to distribute their domestic appliances products (DAP) in this new emerging profitable market of Bangladesh some initiative to rearrange their mission. They enable Philips to bring new products to the market that the company would not have able to develop on our own. Austria Poland the USA.

OPERATION NETWORK ORGANOGRAM MD OPCM Directo rs GM Sales & Marketing GM HRM ED HRD Brand Commissio n Merchan dising Workers & service Light &electric al Industri al Sales GM Finance accounting Administrati on Dealer Channe l Securit y Retail Marketin g .

SWOT ANALYSIS OF PHILIPS DOMESTIC APPLIANCES PRODUCTS (DAP) Strength Weakness Opportunity  Threat .

Strength  Strong Brand Image Quality Distribution Financial Strength Efficient Management Dynamism .

Weakness High cost structure Lack of promotion .

Opportunity Working people are increasing Health conscious Increasing buying power Expensive media cost .

regulation Shifts in consumer choices Emergence of substitute products .Threat Other foreign companies Change of govt.

BCG MATRIX Lo w Hig h Stars Question Marks Hig h Product Sales Growth Rate Cash Cows Dogs Lo w Lo w .

energy and enthusiasm to put Transcom’s Five Key Values into action by participating in community-based . flexible.International and also locally charitable activities.    Encouraging of working people’s goodwill. safe and comfortable working environments where Transcom’s people can develop their careers and enjoy their working lives. .    It is also working in public awareness activities for our country.SOCIAL ACTIVITIES  Taking a sustainable and ethical approach to carrying out of the company’s mission to provide high quality service to their clients and customers.  Creating honest.

T n a h y k u o .