Académique Documents
Professionnel Documents
Culture Documents
PROCESS DESIGN
PRODUCT DESIGN
strategy
of
Cussler
&
1. NEED
2. IDEAS
The chances of the first idea being generated being the best one
are SLIM or NONE.
3. SELECTION
4. MANUFACTURE
CHAPTER 4: INNOVATION
PROCESS IN ENGINEERING
Invention
Innovation and Design
Research and Development
TOPIC OUTCOME
Describe the process flow of Invention,
Innovation and Design
4.1 Definitions
4.1.1 Definition of Innovation
1
2
3
4
5
6
7
8
9
1
0
Top 10 in
Asia/Australiasia
Singapore
South Korea
Japan
Hong Kong
Taiwan
Australia
Israel
Qatar
Malaysia
UAE
Top 10 in Europe
1 Germany
2 Sweden
3 United Kingdom
4 Switzerland
5 Denmark
6 Netherlands
7 Finland
8 Norway
9 Austria
10 Luxembourg
1 Singapore
14Canada
17Austria
5 Ireland
18Norway
6 Hong Kong
19Germany
7 Finland
20France
8 USA
2 MALAYSIA
2
7
2
8
2
9
3
0
3
1
3
2
3
3
3
China
Cyprus
Portugal
Qatar
Hungary
Czech
Republic
Slovenia
South Africa
COUNTRY
KEY STRENGTHS
JAPAN
TAIWAN
SOUTH KOREA
4
5
SINGAPORE
HONG KONG
USA
SWITZERLAND
GERMANY
FINLAND
SWEDEN
GLOBAL
Malaysia: Position
targetted
Quantitative studies
Best international
model
Qualitative studies
Best innovation
practices
International ranking
Benchmark country
12 DIMENSIONS
Innovation Policy
Comprehension by population
Competency of population
Mindset of population
Practical & Market-based
Idea/product presentation
Professional collaboration
Idea brainstorming &
development space
ICT laws, availability and
access of ICT
Political will
Ownership
Main investor
Overall finding
2.69
3.41
3.52
2.78
2.89
1.75
2.65
3.33
3.67
2.91
3.03
2.88
3.97
3.01
3.48
3.31
3.67
3.34
3.56
MyNIC
MOHE Perspective
Need Statements
Malaysia has many Good IPs (mainly
Technological Innovation) but Few
Really have been Translated into Wealth
Malaysian Ventures Must Capture Global
Markets and Bring RM billion Samsung of Malaysia
Malaysian Market is Small and Needs
Friendly Partners to Bridge the Global
Market; hence High Income Country
Barriers to Commercialisation
(MOSTI Pov)
Lack of experienced and skilled people
in commercialisation
Culture
Risk averse
Lack of commitment for commercialisation
Valuation Issues
Valuation methods applied to options and
shares, incentives for researchers/employees.
Intellectual Property
Knowledge and practice of strategic IP
management
Attitude that IP protection = patenting
Recognition and valuation of intellectual
capital.
38
(McKinsey, 2008)
40
The biggest difference between Silicon Valley and Boston is how the
startup culture pervades the Valley. The Valley is for startups what LA is for
movies. Its the main thing people care about. Boston is for startups what
New York is for movies. People do make some movies there, but its
not the citys main focus.
Paul
Graham: VC and Founder of Y-Combinator
41
C
Value and Impact
Obsolescenc
e
Important
customer
and market need
Technology,
intellectual
property, and
business ideas
R&D:
important
market needs
Product or
service
A
Time
43
N
A
B
C
Innovation plan
Value
proposition
eed
pproach
enefits/costs
ompetition
Competition
Need
Approach
Benefits
per
costs
44
High
HDTV
QUALIT
Y
iHDTV
HDTV on demand
Colour TV
CD player
iPod
B&W TV
LP record
AM Radio
Telephone
Low
Cell Phone
CONVENIENC
E
Indicator of Innovation
High
Whats Next?
Right Ecosystem for Innovation Society
Government
Industry
Innovation
Society
Education
Ventures
I
n
d
u
s
t
r
y
MyNIC Model
(Immersive Partnership)
Local Markets
(Malaysia
Innovation
First)
Regional
Markets
Ventures
Golden Nuggets
MyNIC
i
n
s
t
i
t
u
t
i
o
n
a
l
HeCO
E
RIs
COE
COE
COE
COE
Watering
holes
Process
Samsung
of Malaysia
(World
Market)
Value Creation:
IP to Wealth, Mergers,
Acquisition, IPO from our Research Outcomes, Pilot
projects, Malaysian Golden Nuggets to Silicon Valley
UTM,
MTUN,
Premier
Polytechni
cs
of interdisciplinary factories
Prime Minister
International
Advisory Panel
National
Innovation
Council
MOSTI
JTPIN
MyNIC
CEO / President
i-CoEs
Operational
management
Director
(Science &
Innovation)
Innovatio
n Fund
Director
(Commercialisation
& Outreach)
SUBANG
SUBANG
AIRPORT
AIRPORT
UITM
SIRIM
Technology Park
AMI
MARDI
PROTON
UPM
MyNIC
UNITEN
TM Innovation Centre
LKW
MMU
MDEC
Marketing
Malaysian
Industries
EU
East
Asia
Commercialisation
Malaysian
InnovatorsMalaysian
Universities
i-CoEs
R&D-based
Niches
International
Researchers
Regional
Facilities
Venture
Capitalists
MyNIC
OIC
Top
Institutions
Global
Markets
USA
Outcomes of MyNIC
Wealth Creation
Elevation of Institutional
Standards as well as
Creation
of
Nations
image
Innovation-compliant
Industries of
Enhancement
industry-academia
partnership
Creation of
skilled
Gearing
workers
up of
R&D
quality
Thank You