Indian Cheese Market &

Lactima
Fortune Gourmet Specialities Pvt Ltd.

INDIAN CHEESE

MARKET
The Indian Cheese Market
2015 value sales see growth of
24% to reach Rs19.3 billion.
Increasing penetration into small
grocery outlets in urban India
helps the growth of cheese of 2015
Processed cheese maintains the
fastest growth at 28% in 2015
Average unit price increases by
10% in 2015
Rs 1,930 Crore Indian cheese
market .
Cheese value sales are expected to
see a value CAGR of 13% at
constant 2015 prices, reaching
Rs35.2 billion by 2020.

Brand(s)
15

Estimated Share of Market (%)

Amul
Britannia Milkman
Le Bon, Regional brands
e.g. Mother Dairy, Vijaya

60
25
10

Imported brands e.g.

5
Zaneti,Arla,Cavliers

Cheese-Market Growth Rate

Market Growth Rates
1990-91
1996-97
2001-02
2004-05
2009-10
2014-15

1996-97
2001-02
2006-07
2009-10
2014-15
2015-16

18.5%
20.6%
11.7%
9.4%
7.4%
15%

Scope Of Cheese Market In India

Indian demand is likely to mirror Chinese patterns.
Two conspicuous outcomes are
There is likely to be a 25%-30% increase in demand in the metros
There is likely to be a 5%-10% growth in demand in tier 2 cities as
urbanization and modern consumption patterns extend to these
cities.

INDIAN CHEESE MARKET

CHEESE CONSUMPTION
(1,000 tons)
Processed Cheese
Spreadable Processed Cheese
other Processed Cheese
Natural cheese

2010

201
1

201
2

201
3 2014

201
5

10.8
2.0
8.8

12.1
2.2
9.8

13.6
2.5
11.1

15.4
2.8
12.6

17.6
3.2
14.4

20.2
3.7
16.4

28.6

32.5

36.9

41.9

47.6

53.7
5

CHEESE CONSUMPTION FORECAST

(1,000 tons)
Processed Cheese
Spreadable Processed Cheese
other Processed Cheese
Natural cheese

2016

2017

2018

2019

2020

23.14

26.53

30.23

34.28

38.91

4.32

4.96

5.67

6.46

7.36

18.82

21.56

24.54

27.86

31.55

60.38

67.15

75.45

83.47

92.70

Lactima Product

IN-STORE PROMOTIONS

We believe In-store Promotions to have the

largest cost to sales conversion ratio, since it is
at the point of sale.
We have divided In-Store
Promotions into 3 activities

In-Store Wet Tastings

In-Store Events
In-Store Advertising

MERCHANDISING

EVENTS & TRADE SHOWS