Académique Documents
Professionnel Documents
Culture Documents
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Thanks To:
Mr. Satyapal
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Leading NBFC in India.
More than 50 yrs Old.
Core business is vehicle finance.
Founded by Late Sri T.S.Santhanam, son of Late Sri
T.V.Sundaram Iyengar, an icon of entrepreneurship in
South India.
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◦ Sundaram Mutual
◦ Sundaram Home
◦ Royal Sundaram Alliance Insurance
◦ Sundaram Infotech Solutions
◦ Sundaram Business Services
◦ Sundaram Direct – as a division of Sundaram Finance
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Vehicle finance
Home loans
Insurance – Life & General
Mutual fund investment options
Loans for Small Industries Development
Fixed Deposits.
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Primary objectives:
Products.
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Sundaram Finance tied up with
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A mutual fund is a company that brings together
money from many people and invests it in stocks,
bonds or other assets.
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The structure of mutual funds in India is governed by
the SEBI (Mutual Fund) Regulations, 1996.
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MUTUAL FUNDS
Mutual funds are investment companies that pool money from investors at
large and offer to sell and buy back its shares on a continuous basis and
use the capital thus raised to invest in securities of different companies.
ULIPS
ULIP stands for Unit Linked Insurance Plan. It provides for life insurance
where the policy value at any time varies according to the value of the
underlying assets at the time. ULIP is life insurance solution that provides
for the benefits of protection and flexibility in investment. The investment is
denoted as units and is represented by the value that it has attained called
as Net Asset Value (NAV).
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helps u in making investment decisions
Reference 20 20 24
group
Television 4 4 28
Newspaper 2 2 30
Broker 65 65 95
Influencer 5 5 100
Total 100 100 100
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o th
e r
f ix
e de po sit
mu t ul fu
a n d
s to
c kma rk et
i nu ra
s n c e
Ge n
e ra ly In v e
s t
Insurance 22 22 22
Stock 10 10 32
Market
Mutual 24 24 56
Fund
Fixed 34 34 90
Deposits
Others 10 10 100
Total 100 100 100
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tr adit on alo rU LIP S
m uta lf und s
in sura nc e
p re fe re n c
e
Insurance 36 36 36
Mutual 54 54 90
Funds
Tradition 10 10 100
al or
ULIPS
Total 100 100 100
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An
y o
th e
r
AT
T
IC
L AA
IG
B Ilife
S
DF
H C
be st lic
HDFC 10 10 10
SBI LIFE 18 18 28
LIC 62 62 90
TATA 6 6 96
AIG
ANY 4 4 100
OTHER
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Options Frequenc Percent Cumulative
y Percent
Always 15 15 15
Sometimes 20 20 35
Often 25 25 60
Never 40 40 100
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Are you aware about ULIP plans of life insurance companies?
Yes 58 58 58
No 42 42 100
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Have you ever invested your funds in ULIP?
yes
no
Options Frequency Percent Cumulative
Percent
Yes 63 63 63
No 37 37 100
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Are you aware about Mutual Funds?
Options Frequency Percent Cumulative
Percent
yes
no
Yes 78 78 78
No 22 22 100
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Have you ever invested your funds in Mutual Funds?
Yes 69 69 69
No 31 31 100
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M ut alf und
U LIP
r ein ve st
ULIPS 30 30 30
Mutual 70 70 100
funds
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tax sav in g
iqul dit y
ret urn
risk co ev rage
fa cto r
Risk 24 24 24
coverage
Return 38 38 62
Liquidity 14 14 76
Tax 24 24 100
Saving
Total 100 100 100
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1. The sample size is very less, hence the responses of just 100 respondents
does not imply for the complete population.
2. There was lack of time and resources that prevented from carrying out an in
depth study.
3. The findings of the survey are based on the subjective opinion of the
respondents and there is no way of assessing truth of the statements.
4. There is some respondent’s biasness which cannot be removed.
5. Lastly, some amount of error exists in the data filling process because of
the following reasons:
Influence of others.
Misunderstanding of the concept.
Urgency at time of filling up of questionnaire.
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ULIP plans are beneficial from the long term perspective
whereas customer should invest in mutual funds if he
wants quick returns.
Most of the market is still unaware about the ULIP plans
and hence by making proper promotional strategy
companies can increase their sales.
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Need-based Positioning.
Variety-based Positioning.
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