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Co-curricular Activity: Critical

Analysis of a Product

Objectives of this activity:


The

objective of the activity is to help the


students to understand critical features and
various parameters of a product.
To gain an understanding of a market.

What Student needs to do:

Choose any three products.


- Make a general format that includes:
- Title page
- Basic Information
- Introduction about Product
- Brands available
-

Conti
Product Features/Technical parameters/
Ingredients
- Overall market size and market growth rate.
- Market Share
- Leader brand and its Strength and
weaknesses.
- Replacement / Alternative Product
- Conclusion
- References
-

Example : Refrigerator

Basic Information
Product Name: Refrigerator
Introduction: A Refrigerator is a cooling
appliance comprising a thermally insulated
compartment and a heat pump. Cooling is a
popular food storage technique and works
by decreasing the reproduction rate of
bacteria. It maintains a temperature a few
degrees above the freezing point of water.
The refrigerator is a relatively modern
invention among kitchen appliances

Example
-

Uses:
The device is used to reduce the rate of
spoilage of foodstuffs by preventing build
up of micro organism like bacteria, mold,
yeast in food.
To preserved the freshness of food.
To chill water and other beverages.

Conti
Life of the refrigerator: 10-12 Years
Unit prize:
- Between 5000- 40,000
Certification:
- The Environmental Protection Agency (EPA).
- The Bureau of energy efficiency (BEE).
- I.S.O. 14001 certification.

Brands available
LG
Manufactured by- LG electronics India pvt ltd.
Whirlpool
Manufactured by- Whirlpool of India ltd.
Godrej
Manufacture by- Godrej & Boyce Mfg. co. ltd.
Samsung
Manufacture by- SAMSUNG Electronics co. ltd.
Videocon
Manufactured by- Videocon industries ltd.

Components of refrigerator
There are four basic parts to any
refrigerator.
A.
Heat engine pipe
B.
Compressor
C.
Expansion valve
D.
Refrigerant
{CFC-chlorofluorocarbons,
R134 Tetrafluoroethane
(CF3CH2F) }
Source :
http://www.howstuffworks.com/refrig
erator.htm

Technical specification

LG ( GL-281SM4)
Capacity 270 ltrs
Star rating- 4 yrs
Consumption- 299-390
(unit/yrs)
Without stabilizer
Freezer door Transparent
Chiller - Transparent
Adjustable shelves
Humidity controller
Base stand
Door finish- PCM sheet
Anti bacterial gasket
Door alarm

Source- LG Broacher

Conti..

LG
Gross capacity (ltr.)
: 175 - 604
Price ( Rs.)
: 8,000 - 29,000
Whirlpool
Gross capacity (ltr.)
: 180 - 430
Price ( Rs.)
: 3,800 - 36,800
Godrej
Gross capacity (ltr.)
: 185 - 342
Price ( Rs.)
: 9,800 - 25,000

Conti
Samsung
Gross capacity (ltr.)
Price ( Rs.)

: 190 - 345
: 9,500 - 25,200

Videocon
Gross capacity (ltr.)
Price ( Rs.)

: 50 - 500
: 5,800 - 23,000

Indian market of refrigerator (Market size


& Market growth Rate)

Indian refrigerator market is valued at Rs 4,160 crore. Refrigerators


hold only 16% of consumer durable market that is valued at around
Rs.26,000 crore in India
The refrigerator market has been growing at a rate of about 12-14%
per year, while the consumer durables industry as a whole has grown
at almost 8%.
India being the second fastest growing economy with a huge
consumer class has resulted in consumer durables as one of the fastest
growing industries in India. LG and Samsung, the two Korean
companies have been maintaining the lead in the industry with LG
being the leader in almost all the categories.
Source:
http://economictimes.indiatimes.com/news/news-by-industry/consproducts/electronics/AC-refrigerator-sales-

Market share

Source: http://economictimes.indiatimes.com/search.cms?
start=10&q=market+share+of+refrigerators+in+india+2009/

Market leader
LG claims to have achieved 30% in the
domestic market and eyes a growth of
32 % in terms of annual revenue on the
back of new models.
LG Electronics India, a wholly-owned
subsidiary of LG Electronics, South
Korea had reported a turnover of more
than Rs 1,248 crore in 2009.

Conti

StrengthBrand name
Innovative features
Widest distribution network in industry (47
barnches,10000 trade partners).
Wide range of products to serve all categories.

WeaknessConsume too much of electricity.

Conti
Replacement

of the productThere is no replacement of refrigerator

Conclusion

Thus refrigerator is become an essential commodity in our


household appliances. It become inseparable part of our daily life
for maintaining food stuff fresh, chilled water and such like
many other purposes.
Today we can see that every house has a refrigerator, hence it
become a necessity for living life.

References

Webliographyhttp://www.whirlpoolindia.com/refrigerator.aspx#
http://www.videoconworld.com/index.php?option=
com_catalog&Itemid=83&cat_id=6
http://www.in.lge.com/aboutus/aboutus-products.aspx#ref
http://www.godrejappliances.com/godrej/GodrejAppliances/product.a
spx?id=6&menuid=346&catid=91&subcatid=0&subsubcatid
http://www.samsung.com/in/consumer/type/type_p2.do?
&group=homeappliances&type=refrigerator&pagetype=type
Market survey:- Lotus, sapana sangita.

Submission Format
Students

are required to submit the critical


analysis of three products.
Out of the three products analyzed by the
student they have to give power point
presentation of about 8-10 minutes on any
one of the product in the co-curricular activity
class.

Conti..
They

are required to submit three hard


copies as well as three soft copies of the
product analyzed by them on the day of
Presentation.
No product should be repeated
75 % attendance is compulsory
Zero marks if attendance is less than 75%

What students is not expected to


do:
Make

any suggestionsnot needed.


Copy and paste as it is from the Internet: it is
very easy for faculty to know difference
between your language and internet
language.
Work in any kind of collaboration (meaning:
cheating) with any other student/s.