Name

ID

Intake

Fozley Ibnul Lishan(GL)

07082101081

15th

Md. Robiul Islam

07082101108

15th

Jabed Mohiuddin

07082101020

15th

Shams Uddin Ahmed

07082101154

15th

Bayazid-Bin-Mahfuz

07082101124

15th

Factors influencing customers decisions

towards accepting of supermarkets in
Bangladesh.

A supermarket is a large retail store

that sells all kinds of products for its
customers under one roof.

Explore some variables that play vital

role/ impact on the factors
influencing customers decisions
towards accepting of supermarkets
in
Bangladesh.

#research type: Descriptive research.

#50 respondents were purposively
selected
#The nature of the data based
on both
primary and secondary

Process

Product related
factors
ANP Availability of new
product(ANP)
Products of excellent
quality (PEQ)

Large product variety(LPV)

Strict control of freshness
of products(SCFP)

Mean

50

3.9400

.84298

50

4.0000

.88063

4.0800
50

50

Cronbach's
Alpha

Std.
Deviation

0.688
.82906

4.30

.73540

Pricing
factor
Lowest
prices,
cheapest
products(L
PCP)

Minim
um

50

1.00

Maximu Mean
Std.
m
Deviatio
n
2.78
5.00
1.07457

Place /Physical surroundings

Factors

Mean

Cronbach's
Alpha

Std. Deviation

Easy access to parking area from

road(EAPAR)

50

Well located parking bays(WLPB)

50

Store located in a safe place(SLSP)

50

3.9000

.73540

Store convenient located(SCL)

50

3.7800

.64807

Comfortable in store temperature(CST)

50

3.9000

Clean Store(CS)

50

Security in the store(SS)

50

4.620
0
4.3600

.78895

50

3.7400

50

4.0000

.63888

50

4.1800

.59556

Availability of trolley(AT)

50

4.1400

.92604

Modern appearance of store. (MAS)

50

3.7200

.70102

Practical logical shelf layout(PLSL)

50

3.5600

.70450

Aesthetically appealing in sore

environment(AASE)

50

3.6600

.84781

Store Layout(SL)
Clear/visible signage to indicate(CVSI)
Pleasant store atmosphere(PSA)

3.4600

1.01439

3.2400

.98063

.49031
.69282

.709

.69429

Promotional
factors
Regular
advertising
of
store
specials(RASS)
Regular
promotions and
demonstrations(R
PD)
Provision of free
plastic
carry
bag(PFPCB)

Mean

50

3.40
00
3.50

50

50

3.1800

Cronbach'
Std.
s Alpha
Deviation

.83299

0.57

.
83910
1.10083

Personnel
factors
Friendly enthusiastic
staff assistance (FESA)
Knowledgeable
Staff(KS)
Efficient packers at the
cashiers(EPC)
Uniformly dressed staff
(UDS)
Managers are
approachable(MA)
Efficient staff assistance
(ESA)
Managers that show
interest in client(MSIC)

N
50
50

Mean

4.1
4

Cronb
ach's
Std.
Alpha Deviation
.60474

3.6600

.71742

50

3.9400

.76692

50

4.1200

50

3.6600

.77222

50

3.6800

.93547

50

3.54

0.545

.84853

.78792

Process
factors
Availability of
credit/debit card
facilities/in store
ATM(ACFSA)
Strong plastic carry
bags(SPCB)
Minimum waiting
time at the
cashiers(MWTC)

Cronbach'
s
N

50

Mean

3.7
8

Alpha

Std.
Deviation

.93219
0.516

50

3.3200

.93547

50

3.5000

.90914

# The study found that the respondents mostly prefer

the
Strict control of freshness of products (SCFP) to accept
the supermarkets.
# The study found that the respondents do not prefer
lowest prices, cheapest products (LPCP) factor.
# the study found that the respondents mostly prefer
Clean Store (CS) to accept the super markets.
# The study found that the respondents mostly prefer the
Regular Promotion & Demonstration factors .
# The study found that the respondents mostly prefer
Friendly enthusiastic staff assistance (FESA) factor.
# The study found that the respondents mostly prefer
the Availability of credit/debit card facilities/in store
ATM(ACFSA) factor.

Major recommendation
Maintain

a strong commitment of providing

fresh product. Supermarkets should also
make a concentration of quality of the
product and availability of the product.
Make

a choice of customers to have the

lowest prices at the cheapest products.
Maintain

Clean Store for the customers and

give
emphasizes about the parking facilities
near the roads.

Make

more Promotion & Demonstration of

their product and shops, so that customers
can influenced by its brand image.
Maintain

their current enthusiastic staff

assistance as well as they also should
create an opportunity to
reach at the managers.
Developing

its technological advancements

so that people easily make concentration to
them for shopping.