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Marketing
Analysis
Hello!
Our Team:
Ashish Lingampally
Apoorv Singh
Suraj M.S.
Srajan Rastogi
Ankit Aggarwal
Sanu Mathew Jacob
1.
Situational
Analysis
The 5C Analysis:
Customer
Company
Context
Collaborators
Competitors
5Cs Analysis
Customer : Middle class, vegetarians.
Company: McDonalds has 36525
restaurants in 118 countries. It has
annual reenues of 25 billion and net
income of 4.5 billion.[1]
Continued..
Context: Flagship product Hamburger
could not be intoduced due to relegious
and political sentiments.
Collaborators : Local farmers and
suppliers.
Competitors: KFC potato snacker, similar
products from Burger King and other
indian eateries like Jumbo Vada
Pav(South India), Goli Vada Pav(North
India).
2.
4Ps Analysis
Product
Place
Price
Promotion
4Ps Model
Product- McAloo Tikki by McDonald's the
most economical Indian Burger,
catering to the need of economic
Fast food options.
Place- Specific to Indian Food &
Beverages market, with specialist
Franchises for sales.
Image[1]
Image[2]
3.
SWOT Analysis
Strength
Weakness
Opportunity
Threats
4.
Customer Relationship
Management
Customer Relationship
Management
Relationship Marketing is one of the most
important pillars of Holistic Marketing.
Building a connection to the common
people.
Customer Centric approach by bringing
various schemes for direct as well as
indirect consumers.
Continued.....
Few schemes relating to McAloo Tikki
and McDonalds as a whole.
1) Smile Cards
2) Happy Meals
3) Employee of the Month
5.
Pricing Strategy
Pricing Strategy
Pricing Objective Trying to cover
maximum market share using McAloo
Tikki by keeping it at low price as it will
stimulate market penetration.
Determining Demand highly price
sensitive and lifestyle oriented
customers.
Estimating Costs Costs incurred are
considerably low due to customized
supply chain management and
economies of scale.
Continued
Analyzing Competitors price
competition is too high and competitors
are using aggressive pricing to compete.
Pricing Method Value Pricing is used
to set the price of McAloo Tikki.
Economical price is set for a high-quality
offering to win large consumer base.
Sources
[1] United States Securities and Exchange Commission : Form 10-K : McDonald's
Corporation
[2] http://www.mcdonaldsindia.com/ChatpataMcAlooTikkiTVC.pdf
Image Sources
[1] http://images1.phoenixnewtimes.com/imager/u/original/6506514/mcindiatikki.jpg
[2]
http://1.bp.blogspot.com/-MRBotE6xICI/UgypDDaIKbI/AAAAAAAAIbY/DZz6O8fkFXY
/s1600/mcaloo+tikki.JPG
[3] http://www.mcdonaldsindia.net/mcdelivery.aspx
Thanks!
Any questions?