Académique Documents
Professionnel Documents
Culture Documents
1.
2.
3.
4.
NAME
ID
MOHD RIZMAN BIN MD GHAZALI 819435
MARZIANI BT ABD RASHID
819430
ABDUL BAASIT ABDUL RAHIM
819378
BIBI SHAFIQAH AKBAR SHAH
819380
TASK 1
Co-Founder
Product proposal
TASK 2
DEMOGRAPHY OF KIRIBATI:
C) LEGAL
* HOFSTEDES DIMENSIONS
1) POWER DISTANCE
A high score of 78 indicates that Kiribati has a hierarchical
society. This means that people accept a hierarchical order
in which everybody has a place and which needs no further
justification.
2) INDIVIDUALISM
An incredibly low score of 14 means that Kiribati is
considered a collectivistic society. In collectivist societies:
offence leads to shame and the loss of face,
employer/employee relationships are perceived in moral
terms (like a family link), hiring and promotion decisions
take account of the employees in-group and management is
the management of groups.
3) Masculinity
A high score (Masculine) on this dimension indicates that
the society will be driven by competition, achievement
and success, with success being defined by the winner /
best in field a value system that starts in school and
continues throughout organisational life.
4) Uncertainty Avoidance
With a relatively low score of 48, Kiribati has a fairly
pragmatic culture in terms of Uncertainty Avoidance. This
means that both generalists and experts are needed. There
is a focus on planning, and these plans can be altered at
short notice and improvisations made.
6) Indulgence
There is currently no score available for Kiribati on this
dimension.
TASK 3
Porters Diamond
Michael Porter gave the diamond theory of national advantage, which
states that the features of home country are crucial for the success of an
organization in the international markets.
Porters Diamond
Rule
Rule &
& Regulation
Regulation
Policy
Policy
Labor
Labor
Climate
Climate
Infrastructure
Infrastructure
Soft
Soft drink
drink plant
plant
Boat
Boat building
building shop
shop
Local
Local handicraft
handicraft
Water
Water
Education
Education
TASK 4
WHERE ABOUT
CORE COMPETENCIES
Efficient system
Customer Intimacy
Operational excellence
Least Cost
a solar power
Dont need to do piping,
electrical, high life span
Our responsibility
Commit to protect
Best green technology
selling the outcomes not a
project, healthier
Industrial
Excellence
CORE COMPETENCIES
#Restriction Of
Hazardous
Substances
- electrical and electronic
equipments
#Better
Business Bureau
- commitment to
complaints
OUR STRATEGY I
Min
profit
Margin
Focus
market
positioning
SELLING
OUR STRATEGY I
Phase#1
- Build in
Malaysia &
assemble in
Kiribati
Less Is More!!
Joint venture /
develop local
companies
will be a cost centre @ part
of the value chain - the
lesser cost they produce
each year / unit the more
they gain
TASK 5
Mode Of Entry
Best Mode : EXPORT
Kiribati government receive grant from other
country too.
Have natural resources that can be exchange
with Malaysia.
healthy foreign reserves, a history of sound
fiscal management, and a strong culture that
promotes social stability and family welfare.
TASK 6
Technological Factors
(Fixed costs, Minimum
efficient scale, Flexibile
manufacturing
technology)
Product Factors
(Value-to-weight ratio,
serves universal needs)
Concentrated
Production
Decentralized
Production
Justification
Substantial (Shortage skilled
workers, weak infrastructure,
remoteness from
international market)
Few
Important in industry
Slightly Unstable
High
High
Available
Medium-high (RM10k25k/150kg-380k)
Yes (Market to Southeast &
Micronesia)
Inhouse
Outsource
NOW
TASK 7
MARKET SEGMENTATION
The market segmentation strategies that our company
choose are:
1)Geographic Segmentation Choose To Export To Kiribati
2)Demographic Segmentation- Babies, children are dying due to the need of safe, clean
water.
-most school dont have toilet, have to go to beach
-Kiribati has one of the highest rates of under-five
mortality in the Pacific region, at 49 deaths per 1000 live
births. This is mainly due to diarrhoeal disease, largely
caused by inadequate access to clean water
CULTURAL DIFFERENCES
* Island sprawl and remote location With its 33 islands spread over
such a vast distance in the middle of the Pacific Ocean, the
transportation of goods can be a challenge because Kiribati only
have 2 International airports and they are located on Tarawa and
Kiritimati Islands.
COMMUNICATION STRATEGY
-It
will
give
training
and
demonstrate
the
PRICING STARTEGY
Our product is a complex product and
we Our company will give two options to
the government of Kiribati that is:
1)Price Escalation Pricing Strategy
2)Countertrade
THANK YOU