YOU DRINK, WE DRIVE

Greyson Palmieri, Felipe Dalmau, Alex Lebedev, Jonathan

Ouimet, Nubia Colussi

EXECUTIVE SUMMARY

Non-profit organization based in Oxford community

Provide safe rides for students
56% of students felt unsafe during walk home

Headquarters based 1-2 miles from Uptown location

Minivans will be located in specific locations Uptown
Payments can be made through Mulaa or cash

WHO WE ARE

Non-profit organization dedicated to give safe and affordable

transportation from their bars to their halls/homes, to the
people in the Oxford area.
Aims to lower the number of alcohol related incidences in
Oxford and the surrounding community.
Providing on demand transportation at convenient locations
and times which many may consider to be unsafe to walk
home alone.

OUR COMPETITIVE EDGE OF THE

MARKET

Cheaper and quicker than the taxi services.

Our service is approximately half the cost.
No call needed, just show up at a convenient and public location.

More convenient and friendlier than BCRTA Safe Ride System.

No need to call and wait.
Ride alone or with friends.
Free food and snacks on the way back to where you want to go.

REASONS FOR NEED OF THE

SERVICE
Double in rate of aggressive assaults since 2013.
Significant, and continually climbing number of alcohol related
arrests.
Concerns of students safety on and off campus
Large demand for safe and convenient rides homes from
popular public areas.

PLAN INTRO

Separated into 3 phases

Phase 1- Complete legal process
Phase 2- Acquire all necessary assets
Phase 3- Build client base and begin operations

PHASE 1- COMPLETE LEGAL

PROCESS
Acquire the name You Drink, We Drive from the state of Ohio
Establish three board members (founders of organization) and
a group of incorporators
Complete following documentation Form 352B: Articles of Incorporation
IRS Form SS-4: Employer Identification Number
Form 501c: Tax Exemption and Funding (Most Important)

PHASE 2- ACQUIRE NECESSARY

ASSETS

Step 1- Take out loan of $25,000 to jumpstart acquisition of

assets
Step 2- Use loan to purchase 5 minivans and lease a small
office
Step 3- Contact Miami University alumni and Government
Programs for funding or donations
Step 4- Recruit drivers by posting on job boards
*Offer community service for volunteer drivers

PHASE 3- BEGIN OPERATIONS

AND GROW
Increase company recognition by appearing in Miami University
newspapers, posting flyers, creating a website, etc.
Over time, customer base will grow and operations will be in
full throttle

OBJECTIONS VS BENEFITS

Objective: We promote Underage drinking

Benefits of our service that outweigh objection
We provide a service for students to get home safely from bars
Dont ask dont tell Policy
Assume if the individual obtained the alcohol they are of age

OBJECTIONS VS BENEFITS

objective: Already Have enough companies providing the same

service.
Benefits
We provide in car food and beverage services
We allow payments made through MUULA
The least expensive of other services provided in the area
Efficient and on time service provided weekly

BUDGET

Table 1. Represents the cash flow of one day of work of You

Drink, We Drive.
Cash Flow

Amount Left After Payment (Dollars)

Profit for 8 car rides/hour with 5 cars (+

$600.00)

+$600.00

Fuel (-$40.00)

+$560.00

Wages (-$202.50)

+$357.50

Snacks (-$220.80)

+$136.70

Cars (-$62.44)

+$74.26

Lease (-$41.67)

+$32.59 (net profit)

SCHEDULE

Lease Office Space and 7 Parking Places

9-Dec
Buy Cars
16-Dec
Modify Cars With Sponsorship and Logo
6-Jan
Hire Drivers and Offices Staff
17-Jan
Start Operation
25-Jan

WORKS CITED

Compliance, Harbor. Home. How to Start a Nonprofit Organization

in Ohio Harbor Compliance. N.p., n.d. Web. 16 Nov. 2016.

"Oxford Campus Report." - Miami University. N.p., n.d. Web. 06 Nov.

2016.

2016 Sexual Assault Campus Climate Survey. - Miami University.

N. p., n.d. Web. 07 Nov. 2016.