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FRESH LOOK
FRESH FEEL
FRESH ATTITUDE
SEGMENTATION
SEGMENTATION
GEOGRAPHIC
SEGMENTATION
GEOGRAPHIC
CITY
POPULATION
metropolitan cities
developing cities
student oriented
around 22 lakhs
DEMOGRAPHIC SEGMENTATION
nuclear
joint
FAMILY
FAMILY
SIZE
SIZE
EDUCATION
EDUCATION
School going
Graduate/postgraduate
professional
GENDER
GENDER
Men
Menn nwomen
women
INCOME
INCOME
Lower
Lowermiddle(40000-80000p.a.),
middle(40000-80000p.a.),middle(80000-120000p.a.)
middle(80000-120000p.a.)
Upper
Uppermiddle(120000-160000p.a.)
middle(120000-160000p.a.)high(>160,0000p.a)
high(>160,0000p.a)
AGE
AGE
Infants,(0-2),kids(3-12)teens(13-19),youth(20-28),adult(29
Infants,(0-2),kids(3-12)teens(13-19),youth(20-28),adult(29and
andabove)
above)
Satisfaction
15
Interest
12
Confusion
10
Enthusiasm
8
Selection & time 5
For Age 40-49
Satisfaction
20
Interest
04
Confusion
12
Enthusiasm
1
Selection & time 13
RISING URBANIZATION
30%
INCOME
GO FOR DURABLE
BRANDS
POPULAR BRANDS
GENERALLY WAIT
FOR SALES
SEASON
DURING END
SALES SEASON
FESTIVALS
STATUS
CONVENIENCE
RANGE OF
MERCHANDISE
HIGH
STANDARDS OF
HYGIENE
ATTRACTIVE
AMBIENCE
BRAND CONSCIOUS
DONT WAIT FOR
SALES
FOR DAILY WEAR
PREFER
SOPHISTICATED
OUTLETS
PSYCHOGRAPHIC
SEGMENTATION
PSYCHOGRAPHIC
LIFESTYLE
PERSONALITY
LIFESTYLE
PERSONALITY
PERSONALITY
APPAREL SEGMENTATION
ATTITUDE
READINESS
LOYALTY STATUS
USER STATUS
BENEFITS
OCCASION
BEHAVIOURAL SEGMENTATION
BEHAVIOURAL SEGMENTATION
ATTITUDE
-ENTHUSIASTIC
(NEW-ARRIVALS)
-POSITIVE
(BRAND-ORIENTED)
READINESS
-AWARE
(FASHION
CONCIOUS)
-INFORMED
(NEWSPAPERREADERS,INTERNETFREAKERS)
BENEFITS
-QUALITY
(FABRIC
N
MATERIAL)
-SERVICE
(CUSTOMER
HANDLING)
No.of
customers
Very
satisfied
satisfied
Very
DisSatisfied
Dissatisfied
50
18
25
USER-STATUS
c
oc
ion
s
a
YEAR
LOYALITY STATUS
TARGETING
SERIAL NO.
CATEGORY
1
MENS WEAR
2
PRIVATE LABEL
PANTALOONS
TROUSERS
BARE DENIM
HONEY
SHIRTS
JOHN MILLER
LADIES WEAR
SRISHTI
RANG MANCH
SPORTS WEAR
AGILE
ANNABELLE
JEALOUS
10
SCOTSVILLE
11
EXCLUSIVE WESTERN,INDO-WESTERN,SKIRTS,JEANS
REMANIKA
12
KIDS WEAR
CHALK
13
MIX N MATCH
14
LOMBARD
15
TRISHAA
16
UMM
17
MENS WEAR
URBAN YOGA
18
GHAGROOS
19
AKRITI
SERIAL NO
CATEGORY
LICENCSED LABEL
LEVIS
PEPE
KIDS WEAR,INFANTS
LILLIPUT
KIDS WEAR
CATMOSS
SPORTS WEAR,JACKETS,SHOES
CONVERSE
109.F
INDIGO NATION
RESOURCES
Labour
The manpower information is useful in knowing the employee capacity,
which is proportional to the production capacity.
Financial Information
The financial status of the vendor is useful in knowing the capability of the
vendor to deliver the order, in adverse situations.
Names and Addresses of all Units used for Production
carrying expenses for the company will decrease, which depends on the
vendor unit location
.The criterion of selecting a vendor by the company is equipped with the
information needed for the proper delivering and distribution of the order
by the company.
IT System
IT system at Pantaloon stores is fully centralized; the report of daily sales is
being reported to head office in Germany
Bar Coding and Scanners: Point of sale systems use scanners and bar
coding to identify an item, use pre-stored data to calculate the cost and
generate the total bill for a client.
Payment: Payment through credit cards has become quite widespread and
this enables a fast and easy payment process
CRM Systems: Data warehousing & mining technologies offer consumer
data and apply it to business.
COMPETITIVE
ENVIRONMENT
As retail is a growing sector there are many market players
in the field.
COMPANIES
TOTAL
OUTLETS
NO.OF CITIES
COVERED
RETAIL SPACE
COVERED
(Sq.ft.)
EMPLOYEES
PYRAMID
78
23
300
11700
SHOPPERS
STOP
120
35
700
12000
WILLS
LIFESYLE
93
24
300
8370
GLOBUS
122
28
500
18300
VALUE
PROPOSITION
SPECIAL DESK
FOR BILLING
INSTANT DISCOUNT
EXCLUSIVE
SHOPPING
DAYS
HOME DELIVERY
PARKING REFUNDED
VALUE
PROPOSITION
ONLINE
PURCHASING
REGULAR UPDATE
SPECIAL
INVITES IN
HAPPEING EVENTS
EXCHANGE PERIOD
1 Star Members
Gift Voucher worth Rs. 200 on enrolment
3 Star Members
5% discount on every purchase
5 Star Members
An exclusive 7.5% discount on every purchase
7 Star Members
A whopping 10% discount on every purchase
POSITIONING
1.Store location
Traffic
accessibility of market
Visibility
total number of stores and type of stores exist in that area
2. Store layout
store design- store exterior and store interior
Lighting
Music
security
3. space allocation and utilization
furniture and fixtures
walk ways and entries
display areas, walkways and doors
4. packaging
MARKETING MIX
PRODUCT
Ladies formal
Mens formal
Mens ethnic
Nightwear
Denim wear
Infant necessities
Indo-Western
Kids wear
Mens casuals
BRANDS
GREEN COLOURED
RECYCLED BAG
PACKAGING
WARRANTIES
THANKYOU FOR
SHOPPING AND
PANTALOON
90-DAYS
(EXCHANGE)
MEMBERS
30-DAYS
(EXCHANGE)
NON-MEMBERS
SERVICES
GIFT VOUCHERS
N
LUCKY DRAWS
LARGE
ALL (BRAND)
CUSTOMER
SERVICE
DESK
PRICE
Buy directly from the manufacturers so that the middle man is eliminated.
We buy in cash and get a cash discount, and
Manage there stocks turns so that they don't have money stuck up. The
benefits are passed on to the customers.Cash discounts (for buying goods
upfront in cash) on the other hand could range from 2 per cent to 10 per cent.
Almost 70 per cent of the ready-to-wear products in the store are
manufactured by the group's own garment units. As a result it is able to offer
prices in ready-to-wear that are virtually 30 per cent cheaper than competitors.
They increase there margins by pushing their own in-house label
CONT.
PROMOTION
N
S
T
N
E WS
V
E HO
S
HOARDINGS
SEASON
SALE
SHI
R
O
S
SPON
CELEBRITY
ENDORSEMENTS
ADVERTISEMENTS
Promotion Strategy
SALES PROMOTION-IS A KEY INGREDIENT IN MARKETING CAMPAIGN
CONSIST OF A COLLECTION OF INCENTIVE TOOLS,MOSTLY SHORTTERM,DESIGN TO STIMULATE QUICKER OR GREATER PURCHASE OF
PARTICULAR PRODUCT ,SERVICES BY CONSUMERS OR THE TRADE
Hoardings:
Pantaloon puts its hoarding at prime locations, featuring the upcoming Fashion
events or its brand ambassadors who are generally eminent celebrity.
Category manager plans promotions / brand or product building schemes. The
category manager identifies slow movers and also disposal plan for the same.
CONT.
Pantaloons - Colors Of The Season
Campaign
Pantaloons has taken the concept of
colours as its inspiration for its
campaign and will paint this season in
colourful hues of pink, green and blue.
Each color stands for its own unique
identity; pink representing the innocent
and cuteness yet naughtiness factor,
green standing for a refreshing and
bright you while the secretive blue, the
all time favourite colour for the
soothing and tempestuous feeling.
REFRESHING
INNOCENT,CUTENESS,NAUGHTINESS
Gift vouchers
ADVERTISING-OFFERS A REASON TO BUY
MARQUEES
A special type of sign is used to display the name of the store. It is
used to announce a change in season, sale, a special event or a
promotion.
EVENTS
PROMOTIONAL
CAMPAIGNS
MOVIES
SPONSORSHIP
PRESS
RELEASE
CONTI.
Love Story 2050 defines Pantaloons as a stylish fashion brand
July 03, 2008 (India)
The new Pantaloons store at Mega Mall, Oshiwara was abuzz with
excitement, as stars from the soon to be released movie Love Story 2050
Denim Exchange offer for old trousers & jeans at Pantaloons
June 09, 2007 (India)
"Denim Exchange", the exchange offer for old trousers and jeans is on at Pantaloons
Stores across the country. ..
Pantaloon Retail creates 'Ta Ra Rum Pum' themed merchandise
April 30, 2007 (India)
Pantaloon Retail Limited announced that it has tied up with Yash Raj Films, for
merchandising opportunities for their film,
Bipasha & Zayed to endorse Pantaloons Fresh Fashion
August 25, 2006 (India)
Pantaloons Fresh Fashion, the fashion retail format of the Future Group, has signed on
Bollywood stars, Bipasha Basu and Zayed Khan, as its brand ambassodars ...
'Krrish' marks entry of 'Super Hero' genre in India
June 13, 2006 (India)
Pantaloon Retail India Limited (PRIL) in association with Filmkraft, the makers of the
movie Krrish launched the Krrish Merchandise in Mumbai. ... ..
'Haldi Gulal Collection' by Pantaloons Fresh Fashion
March 02, 2007 (India)
IO
RAD NET
ER OUTH
T
N
I
FM
O
ORD
MAGAZINES
PAMPHLETS
PLACE