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ABRAMS MANUFACTURING
PREPARED BY GROUP 2
1) Agung Santoso
2) Ahmad Fahmi Mubarok
3) Banyu Bening
M A S T E R O F B U S I N E S S A D M I N I S T R A T I O N, U G M J A K A R T A
Table of Content
01
Case Summary
02
Main Issue
03
Problem Statement
04
05
Recommendation
Case Summary
$100 mio
Percentage of Sales
Abrams Company
Abrams is COMPANY MANUFACTURER a wide variety
Ignition
Parts
Sales $130
mio
26%
Transmission Parts
Sales $100 mio
36%
Abrams 4 Divisional :
Ignition Parts
Engine Parts
As an
OEM
Transmission Parts
Engine Parts
As an
OEM
Ignition
Transmis
sion
Engine
AM
Marketing
AM Marketing
18%
As an
OEM
Eksternal
Sales
AM Marketing
OEM
= INCENTIVE
AM
Marketing
INCENTIVE
Engine
Transmission
Case Summary
Return of Investment
ACTUAL ROI
= Net Profit
Main Issue
Problem Statement
1
1.
2.
3
3.
Analysis
Analysis
Analysis
Recommendation
1
Considering AM is New Division, it will not fair if they take a existing customer
from OEM Division. AM Division will have insentif only the new customer that
they could get and OEM division could make a new product and customer, so
between division will be more competitive to get new customer.
They will need Transfer Pricing from OEM division to AM and bonus / insentive
for the OEM division, due to unfair if they dont have any insentif from the
product that they produce and considering that factory production capacity is
limited.
AM Division Could Sell Other Product that not related with OEM Production
(not same product or competitor products).
And If they could get more cheaper price besides OEM Division, they could
outsource it. (it means the OEM division isnt efficient)
Therefore the Company will increase their CF without new investment.