MARKET RESEARCH AND INDUSTRIAL

ANALYSIS OF
SMARTPHONE MARKET IN INDIA

PAN BUSINESS CONSULTING

Mr. Nipun Niknuj

Ritu Shrotriya
15BSP1012, 2017
Shrotriya.ritu@gmail.com

INTRODUCTION TO THE
COMPANY

PAN BUSINESS CONSULTING was started in 2015

Director and CEO of a company is Miss. Priyanka Sharma

Core sector of a PAN BUSINESS CONSULTING IS:

Consulting:
a. Feasibility
b. Due diligence
c. Bid-processing
d. PMC
e. Regulatory
f. Financing
g. SCM

Research:

a. Custom
b. Market entry strategy
c. Business expansion
d. Acquisition

Training and development:

a. SPSS
b. Solar technology
c. MS excel

Solar pv:

a. Design
b. Engineering
c. Procurement
d. Installation
e. Vendor finalization.
Vision and mission of a company is:
We are group of experts from Energy &
Infrastructure sector of varied
experiences across Research, Consulting
and Industry experience.
We aim to provide unique solutions
which will be different from any other
company in the market.
Our main focus is to provide add on to
what the client requires.

SWOT ANALYSIS
SWOT Analysis is a helpful method for comprehension your
Strengths and Weaknesses, and for distinguishing both the
Opportunities open to you and the Threats you confront.
Henceforth, in this part I have attempted to list down Alstom's
Strengths that it claims, Weaknesses that keep it down,
Opportunities that it can use for development and Threats that
should be deliberately managed.
Since, I have worked in the report composing division and
compose the report on the different theme which organization
give us and other division of PAN BUSINESS CONSULTING is
Training and Development, Business Consulting, Solar PV. Hence,
the following analysis is based on the majorly on research report
with the consideration of all its product.

SWOT : COMPANY
STRENGTH

1.highly qualified team for all sector

2.Continuously provide the assistance to the client

WEEKNESS

1.PAN BUSINESS CONSULTING is new company and the market position is not
so good

2. They take a little bit more time to conduct the research due to their small
database

OPPORTUNITY

1. Demand of the consulting and research increases so the service industry is

grow in near future

2. Operation in small area where consulting service industry is very low in

number it will help in grow the business

THREAT

1.Competion with the like of EY remain a key threat of PAN BUSINESS

CONSULTING

2.Change in the pricing strategy of the competitor.

MICHAEL PORTER ANALYSIS

Porters model depends on the knowledge that a corporate
system ought to meet the open doors and dangers in the
associations outer environment. Particularly, focused
methodology ought to base on and comprehension of industry
structures and the way they change. Consequently, in this area I
have attempted to break down various parts of nature in which
PAN BUSINESS CONSULTING works.
Since, I have worked in the report composing division and
compose the report on the different theme which organization
give us and other division of PAN BUSINESS CONSULTING is
Training and Development, Business Consulting, Solar PV. Hence,
the following analysis is based on the majorly on research report
with the consideration of all its product.

PORTERS FIVE FORCE

Threat oftoSubstitute
Barriers
Bargaining
Industrial
Rivalry
power
Entry to Supplier
customer

PORTERS FIVE FORCE

THREATS OF SUBSITUDES
As PAN BUSINESS CONSULTING is the Business of giving support of the
business. it gives administrations like counselling, preparing and
advancement and exploration report. The risk of substitute is low. for
instance at the spot of counselling is required there is no any substitute set
up of counselling

BARRIERS TO ENTRY
As the service sector is low capital concentrated it depends on the
organization client base and each one of those association is entered in
their who have client base and great business sector position so the new
passage is high.

INDISTRIAL RIVALRY
The level of modern rivalry is high in light of the fact that in these
division numerous industry is now working and they have great business
sector position and the client base. organization like deloitte,kpmg,EY
and so on.

BARGANING POWER TO SUPPLIER

The dealing force of supplier is low since it is an service industry
thus it is not significantly in light of the supplier so the
bargaining power of supplier is low

BARGANING POWER TO CUSTOMER

The bartering force of the client is high in light of the fact that
there is numerous other organization is worked in these division
and attempt to draw in the client by their best administrations in
this way, the bargaining power of customer is high.

OBJECTIVES
OBJECTIVES OF MY SIP
1.To explore myself in understanding the market structure of Indian
smart phone market
2. To understand different financial term that will use to evaluate
the companys performance
3. To learn different forecasting technique
4. To learn how to find data from different secondary sources
5. To learn how to do face to face and telephonic interviews from
the experts of the industry
6. Focus towards understanding how to analyze a market and how
to identify the key drivers, challenges and major trends of the
market.
7.To identify the major companies operating in Indian smart phones
8. To analyze the companys performance in last five year

METHODOLOGY
To understand and analyze the India smart phone market,
following are the research methodology will be used
1

PRIMARY RESEARCH: Primary research will be use in understanding

the consumer spending and buying patter of smart phones through
online and physical marketplace. Further, to understand the market
and key drivers boosting the market, the experts working into the
same industry will be interviewed. To interview the experts from the
industry, face to face and telephonic interview method will be
followed as demanded by the experts. Further the experts will be
CEO/CFO/marketing head/strategic head.

SECONDARY RESEARCH :To understand and analyze the Indian

smart phone market. Many research papers, white papers from
government association and government database will be used.
Further, credible database will also use to forecast the market using
different forecasting technique.

Qualitative data (conduct the interview).

Quantitative data (prepare questionnaire).

Analysis the old report regarding the research.

Analysis the different companys financial situation.

Analysis the others company market situation.

Analysis the article regarding the sector.

Analysis the research regarding the sector.

Any Other Details: Use of Software (SPSS, MS EXCEL)

MY ROLE
This is a 6 month Internship program at PAN BUSINESS
CONSULTING, comprising of 2 month of how to hunt information
from the web and what are the site are accessible to give the
information about organization. What's more, it isolated into two
sections: first stage is the manner by which to discover the
information from the web and how to extricate the advantageous
information from it. In these stage I was hunt the organization
data, nation data on consistent schedule. These work is persistently
in procedure from 10thdec to 15thfeb and subsequently second
stage begin it is of making the modern and statistical surveying
report on different segment it is begin from 18thfeb and now I am
chipping away at the subject of the "Statistical surveying AND
INDUSTRIAL ANALYSIS OF SMARTPHONE MARKET IN INDIA" on which I
need to dissect the distinctive organization yearly report
furthermore cover the monetary operation by examining their asset
report, pay explanation. What's more, what are the GAAP is
happening in the trade area of India.

These report cover the progression of breaking down the

information:

I need to compose the product definition and the review of it

The after break down the driver, difficulties and pattern of

the segment

Then analyze the business information of which is as of now

worked in that area

Then financial analysis of the annual report(ratio analysis,

YOY analysis of the data)

Then provide the information about rules and regulation of

the Smartphone sector of India

These all stride are help in making the powerful write about the
Smartphone market and to analyze the pros. And cons. Of the
Smartphone market in India which incorporate the full data of
the business segment.
I need to utilize some product like:

SPSS

MS EXCEL
These product help into examine the information. Which are
gathered from various sources and locate the most ideal yield of
the exploration.