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ORIENTATION PROGRAMME FOR MUSIC BUSINESS

TOGETHER IN RHYTHM

CONTENTS

Creative Industries & Music Industry

MUSIGA Organizational Structure

Stakeholders & Partners

MUSIGA Events

CONTENTS

What are the Creative


Industries

What is the Creative


Economy

Current landscape of
Creative Industries in Ghana

Music Industry in Ghana

Q&A

CREATIVE INDUSTRIES

Creative Industries refers to a range of


economic activities concerned with
generation or exploitation of knowledge
and information.

They may variously also be referred to as


the cultural industries or the creative
economy and most recently they have
been denominated as the Orange Economy
in Latin America and the Caribbean

According to UNCTAD, trade in cultural


goods and services world-wide was valued
at $2.2 trillion in 2000 and continues to
grow at 5% annually.

CREATIVE ECONOMY

A creative economy is based on peoples


use of their creative imagination to
increase an ideas value.
The concept was developed in 2001 to
describe economic systems where value
is based on novel imaginative qualities
rather than the traditional resources of
land, labour and capital.
Compared to creative industries, which
are limited to specific sectors, the term
is used to describe creativity throughout
a whole economy.

CREATIVE INDUSTRIES IN GHANA


Domains of the
Creative Industries in
Ghana:
Cultural Sites
Visual Arts
Traditional Cultural
Expressions
Performing Arts
Music

CREATIVE INDUSTRIES IN
GHANA

Domains of the Creative Industries

Publishing
Audio Visuals
New Media
Design
Creative Services

CREATIVE INDUSTRIES IN
GHANA

Planned establishment of a Creative


Industries Scheme and a Creative
Industries Council
Regulate industries
Raise funds
Supervise disbursements

INTERLUDE

MUSIGA ORGANIZATIONAL
STRUCTURE - POLITICAL

National Congress
National Executive Council
National Executive Committee
Sub Committees

Finance & Administration


Marketing & HR
Arbitration and Discipline
Talent & Research
Welfare
Business Development
Education & ICT

MUSIC INDUSTRY IN
GHANA

KEY PLAYERS

MUSIGA
Ghamro
GAPI
Independent producers
Event Organizers

THE VALUE CHAIN

Creators & financiers


Production, recording, editing & publishing
Marketing, distribution & promotion
Consumption

MUSIGA GENRES

Highlife

Hiplife

Gospel

Reggae

Traditional

Jazz and others

MUSIGA ORGANIZATIONAL
STRUCTURE - ADMINISTRATION

Departments of
Administration
Finance
Membership & Welfare
Communication & Special
Projects
Estate Management
Security
Staff strength of 7 at National
office

STAKEHOLDERS &
PARTNERS

Govt Ministries, Departments &


Agencies

Finance
Tourism, Culture & Creative Arts
Employment & Labor Relations
Trade & Industries
Foreign Affairs
Communications
Women & Gender Relations
Education - NAFTI, S.P.A, S.D.F

STAKEHOLDERS &
PARTNERS

Foreign Partners

World Bank
UNDP, UNESCO
Spanish Embassy
French Embassy
American Embassy
Danish Embassy
Goethe Institute
Alliance Francaise
Danish Centre for Culture & Development
(DCCD)
International Federation of Musicians
British Council

STAKEHOLDERS &
PARTNERS

Foreign Partners
International Labour Organization (ILO)
Danish Centre for Culture & Development
(DCCD)
Norwegian copyright Society (NORCODE)
Lo-COT of Sweden
International Music Council (IMC)
Musicians Union (UK)

LOCAL AGENCIES
T.U.C (UNIWA)
Ecobank
First BanC Financial Services
Midland Savings & Loans
Charter House
Citizen Kofi
KPMG
Institute for Music & Development (IMD)
Kofi Annan ICT Centre
Ipas

MUSIGA EVENTS
GMW Festival - March 2 - 9
Ghana Music Awards- March
6
MUSIGA Grand Ball - October
MUSIGA Asanteman Ball December 26
Musicians Time With God November
Akwasidae Series - Every 40
days

MUSIGA MUSIC BUSINESS

Provision of AJUMAPA loans for musicians

Commissioned research of music industry by KPMG which has


been concluded

Capacity building programs in ICT, Social Media and Music


Business for members across the country e.g. Artiste
Development Forum, training programmes sponsored by
various partners eg BDSF, British Council

Establishment of MUSIGA Academy to train industry


practitioners

Legal Clinic for members

DISCUSSIONS

TOGETHER IN RHYTHM
NAAGODE
MEDAASE
OYIWALADON
AKPENAWO