Graphics vocabulary

BY: ASLY JUANICO AVILA

Color correction

YOU ADJUST THE COLOR

VALUES OF A PHOTO TO
MAKE THEM APPEAR MORE
REALISTIC OR THE DESIRED
EFFECT.

Cropping

CUTTING OUT UNWANTED

PARTS OF A PICTURE.

Scaling

CHANGING THE HEIGHT

AND WIDTH.

Layering

SEPARATING COMPONENTS
INDIVIDUALLY OR INTO
GROUPS

filters

IT ADJUSTS A GRAPHICS
APPEARANCE AND IT
PRESETS EFFECTS ARE
APPLIED TO THE WHOLE
GRAPHIC.

gradients

A GRADUAL CHANGE OF
COLOR

Layer styles

PRESET EFFECTS APPLIED

TO GRAPHICS

Hue

HUE IS THE NAME GIVEN

TO A COLOR AND IT ALSO
HAS A VARIETY OF
INDIVIDUAL COLORS THAT
CAN BE CREATED BY
CHANGING SATURATION
AND BRIGHTNESS AS WELL.

Saturation

SATURATION IS THE
AMOUNT OF HUE USED IN A
PARTICULAR COLOR.

Brightness

HOW LIGHT OR DARK A

COLOR APPEAR TO BE. BY
ADDING BLACK OR WHITE
CAN CHANGE THE COLORS
BRIGHTNESS.

Rhythm

RHYTHM IS CREATING THE

FEELING OF MOVEMENT IN
A DESIGN.

Emphasis

THE CENTER OF INTEREST

IN A DESIGN AND THEY
CAN ALSO CREATE VISUAL
FLOW.

Color Depth

COLOR DEPTH ARE THE NUMBER

OF DISTINCT COLORS A GRAPHIC IS
THAT IS ABLE TO DISPLAY. SOME
THAT ARE RELATED TO COLOR
MODE ARE:
1-BIT: BLACK AND WHITE
8-BIT: INDEXED COLOR
24-BIT: TRUE COLORS

RGB

RGB WHICH ARE RED,

GREEN, BLUE. THEY ARE
OPTIMIZED FOR VIEWING
ON SCREEN

CYMK

CMYK WHICH ARE CYAN,

YELLOW, MAGENTA, BLACK.
THEY ARE OPTIMIZED FOR
PRINTING PURPOSE.

Budget

THE AMOUNT OF MONEY

YOU HAVE FOR A PROJECT

Client Feedback

INFORMATION COMING
DIRECTLY FROM THE
CLIENT ABOUT THE
SATISFACTION OR
DISSATISFACTION.

Design Comps

IT PROVIDES THE CLIENT

WITH MULTIPLE
RENDITIONS OF THE
DESIGN THAT MEETS THE
PURPOSE AND GOALS

Deadlines

THE INTENDED TIME/DAY

TO HAVE THE PROJECT
DONE.

File Name
Convention

NAMING A FILE OR PROJECT

THE APPROPRIATE NAME .

Optimization

FILE FORMAT, FILE SIZE

AND FILE NAME
REQUIREMENTS

Proof Preview

TO SEE HOW THE GRAPHIC

DESIGN WILL LOOK IN A
PARTICULAR OUTPUT
DEVICE.

Target Audience

THE INTENDED AUDIENCE

THAT THE CLIENT WANTS
TO ATTRACT.

Typography

THE STYLE, APPEARANCE

AND ALSO THE FORM OF
THE PRINTED MATTER.

Color Profile

A SUBSET OF SPECIFIC
COLORS THAT ARE
ASSIGNED TO AN IMAGE.

Color Gamut

THE RANGE OF COLORS

THAT CAN BE DEFINED BY
THE COLOR PROFILE.

Contrast

THE SEPARATION AMOUNT

BETWEEN THE DARKEST
AND BRIGHTEST AREA IN A
PHOTO.

Dithering

REPLACED THE ORIGINAL

COLOR IF A PARTICULAR
OUTPUT CANT DISPLAY
THE COLORS WITHIN THE
ASSIGNED COLOR PROFILE.

Destructive
Editing

DESTRUCTIVE CHANGES
THE ORIGINAL PHOTO THAT
CANT BE REVERED EVEN IF
YOU SAVED OR CLOSED IT.

Exposure

THE AMOUNT OF LIGHT IN

A PICTURE

Smart Object

CONVERTING A PICTURE OR
SOME GRAPHIC TO A
SMART OBJECT WITHOUT
LOSING THE ORIGINAL
QUALITY

Visual Hierarchy

USES A DESIGN TECHNIQUE

TO CARRY THE VIEWERS
EYE

White Space

THE ABSENCE OF TEXT OR

GRAPHICS IN THE DESIGN.