Académique Documents
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MANAGEMENT
Africa
Antarctica
Asia
Europe
North America
South America
EVOLUTION OF INTERNATIONAL
BUSINESS
IMF
IBRD
EVOLUTION OF INTERNATIONAL
BUSINESS
International Marketing
International Business
CHARACTERISTICS/FEATURES OF
INTERNATIONAL BUSINESS
Regional Integration
Declining Trade Barriers
Declining Investment Barriers
Growth in FDI
Strides in Technology
Growth of MNCs
Influence
Domestic
Cultural
International
Technological
Multinational
Global
Transnational
Domestic
Business
Approaches
Ethnocentric
Polycentric
Regiocentric
Geocentric
Social and
Economic
Political
International
Business
Influence
Export
Direct Investment
Licensing
Franchising
Turnkey Projects
Joint Venture
Mergers and
Acquisition
Goals
Market Share
High Profit
Risk Avoidance
Resource Acquisition
Expand Business
Capacities
Advantages
Low Price
Variety of Goods
High Living Standards
Economic Growth
Competitive
Advantages
Problems
Political risk
Foreign Debt
Exchange Instability
High Cost
INFLUENCES
STAGES OF INTERNATIONALIZATION
Domestic Company
Limits operation, Vision, Mission to National political
boundaries
International Company
Focus on domestic practices but extend wings to foreign
countries (Mere export-import)
Multinational Company
Different strategy for different market
Global Company
Either produce in one country and market globally or
produce globally and market domestically
Transnational Company
Produces, markets, invests and operates across the world
Polycentric
Companies
establish foreign
subsidiaries and
empowers its
executives
Regiocentric
Subsidiaries
Geocentric
consider regional
Companies view
environment for
policy/strategy
a single unit
formulation
MODES OF ENTRY
UNIT II
GLOBALIZATION
IMF
defines
globalization
as,
the
growing
economic
COMPONENTS OF GLOBALISATION
Globalization of
Markets
Globalization of
Production
Globalization of
Investment
Globalization of
Technology
GLOBALIZATION OF MARKETS
Globalization of markets refers to the process of integrating and
etc.,
FEATURES:
Size of the company need not be too large
Distinction of national markets still prevail
Most of the foreign markets are markets for non-consumer goods
GLOBALIZATION OF PRODUCTION
Globalization of production is locating the manufacturing facilities in a
number of locations around the globe. EXAMPLE: Jet airlines Boeing 777
and Swan opticals
REASONS:
Impositions of imports by the foreign country
Availability of high quality raw materials and components
Availability of inputs at low cost
Skilled human resource at low cost
Liberal labour laws
To reduce cost of transport
To cater to varying tastes of customers
GLOBALIZATION OF PRODUCTION
Globalization of investment refers to investment of capital by a global company
in any part of the world.
REASONS:
Increase in volume of global trade
Limitations of exporting and importing
Liberalization
Avoid restrictions
MODES OF GLOBALIZATION OF
PRODUCTION
Acquisition
Joint ventures
Long term loans
Issuing equity, shares, debentures, bonds
Global deposit receipt
GLOBALIZATION OF TECHNOLOGY
GLOBALIZATION
ADVANTAGES
DISADVANTAGES
INTERNATIONAL BUSINESS
ENVIRONMENT
EXTERNAL
INTERNAL
Organisational
Organisational
Structure
Structure
Production
Finance
Marketing
External Micro
Environment
Shareholders
Creditors
HR
R&D
External Macro
Environment
Bankers &
Financial
Institutions
Competitors
Suppliers
Market &
Intermediary
Customers
Social
&Cultural
Factors
Technological
Factors
Economic
Political
International
Factors
Natural Factors
ECONOMIC SYSTEM
Economic system: It is an organization of institution to satisfy
human needs/wants
Economic systems are based on resource allocation
There are three types of economic system
Capitalism: under this system, customer allocates resources
This economic system provides for economic democracy, thus giving the
customer, his choice for products
POLITICAL ENVIRONMENT
GLOBALIZATION OF BUSINESS
FEATURES OF GLOBALIZATION
Operating and planning to expand business throughout the world
Erasing the difference between domestic and foreign markets
Buying and selling goods and services from any country to any country in the
world
Establishing manufacturing and distribution facilities in any part of the world
based on the feasibility and viability rather than national consideration
product planning and development are based on market consideration of the
entire world
Sourcing the factors of production and inputs like raw materials, machinery,
finance, human resources , technology and managerial skills from entire world
Global orientation in strategies, organizational structure, organizational culture
and managerial expertise
Setting the mind and attitude to view the entire globe as a single market
PROCESS OF GLOBALIZATION
Domestic company export to foreign countries through the dealers or
distributors of the home country
The domestic company exports to foreign countries directly on its
own
The domestic company becomes an international company by
establishing production and marketing operations in various key
foreign countires
The company replicates a foreign company in the foregin country by
having all the facilities including r&d, full fledged human resource
The company becomes a true foreign company by serving the needs
of foreign customer just like the home country company serves
Components of globalization
Globalization
of markets
Globalization of
production
Globalization of
investment
Globalization of
technology
GLOBALIZATION OF MARKETS
Globalization of markets refers to the process of integrating and
merging of the distinct world markets into a single market
This process involves the identification of some common norms,
values, taste, preference and convenience and slowly enables the
cultural shift towards the use of a common products or services
A number of consumer products have global acceptance. Eg cocacola, pepsi, sony and kfc
FEATURES OF GLOBALIZATION
OF MARKETS
The size of the company should be large to create a global market
The difference require the companies to formulate different strategies
for each market
Eg coca cola, levis jeans employ separate strategies for each
country
Most of the foreign markets are the marketers for non-consumer
goods like industrial products, machinery, computers, software,
financial products
The global business firms compete with each other frequently in
different national markets including their home markets
GLOBALIZATION OF
PRODUCTION
GLOBALIZATION OF INVESTMENT
Globalization of investment refers to investment of capital by a
global company in any part of the world
Before 1930 many countries created barriers relating to export and
imports. After GATT the reduction in trade was implemented
After WTO the eliminated the investment barriers
India
has
companies
allowed
51%
foreign
direct
investment
in
Indian
GLOBALIZATION OF
TECHNOLOGY
Technological changes is improved after 1950
The revolution in telecommunication, IT and transportation have
made many company go into globalization
Methods of globalization technology
Companies with latest technology acquire distinctive competencies and gain the
advantages of producing high quality products at low cost
Companies may have technological collaboration with foreign companies through
which technology spreads from country to country
The foreign companies allow the companies of various other countries adopt their
technologies on royally payment basis
MODE OF GLOBALIZATION
DRIVERS OF GLOBALIZATION
Establishment of the world trade organization:
Government of the member countries of general agreement on trade and
tariff(GATT) concluded the Uruguay round negotiation on the 15th
December 1994. according to uruguay meeting they came with a political
support strengthen the world economy and lead to more trade,
investment, employment and income growth throughout the world WTO
was established on 1st Jan 1995. This is to facilitate the implementation,
administration and operation and further the objectives of this agreement
and on the multinational trade agreement
Strides in technology:
Technological changes has dramatically diverged global company to
globalization
Microprocessors and telecommunications
The internet and world wide web
On-line globalization
Transportation technology
TRADE LIBERALIZATION
Integration of the economy of a country with the rest of the world
economy is called globalization.
Indian government globalised economy by announcing economic
liberalization in 1991.
Integrated global economy were sown as early as 1940s when steps
were taken to establish
International Monetary Fund
International Bank for Reconstruction and Development
General Agreement on Tariffs and Trade
INTRODUCTION TO GATT
There were many barrier for free trade were laid down to support the
government expenditure
After II world war several international measures were undertaken to
liberalize trade and payment between nations
International
monetary
funds
and
international
bank
for
to liberalize
GATT
The General Agreement on Tariffs and Trade (GATT) was
originally created by the Bretton Woods Conference as part
of a larger plan for economic recovery after World War II.
The GATTs main purpose was to reduce barriers to
international trade.
This was achieved through the reduction of tariff barriers,
quantitative restrictions and subsidies on trade through a
series of different agreements.
The GATT was an agreement, not an organization.
Originally, the GATT was supposed to become a full
international organization like the World Bank or IMF called
the International Trade Organization
The agreement was not ratified, so the GATT remained
simply an agreement.
The functions of the GATT have been replaced by the World
Trade Organization.
Tariffs,
OBJECTIVES OF GATT
ACTIVITIES OF GATT
Tariff bargaining
Bargaining on non- tariff trade barriers
Elimination of quantum restriction
Settlement of disputes between contracting parties
Functions of WTO
Structure of WTO
Ministerial
conference
General council
Disputes
settlement body
council
Council
For
Trade
In
goods
Council
For
Trade
In
services
Director
general
Council
For trade
Related
Aspects of
Intellectua
l
rights
Secretaria
t
Of the
WTO
Committee
On trade
And
developme
nt
Committe
e
On
Balance
Of
Payment
restrcitio
n
Committe
e
On
Budget
Finance
And
admin
Ministerial
conference:
ministerial
conference
is
the
highest
general council
WTO provides a more powerful mechanism to solve disputes over trade
among the members countries
It is a permanent institution
agreement
It was designed with an attempt to
establish
International
Trade
originally
merchandise goods
was
purpose
Its activities are full and permanent
Organization
GATT
multilateral
intellectual property
Its
agreements
are
almost
multilateral
Its disputes settlement systems is
fast and automatic
Multinational corporation
Multinational corporation/company
Features of MNCs
Protection
Tap global
Increase market share
Reduce cost
Overcome tariffs
Technological advantages
Growth of MNC
Classification of MNC
Global corporation: global corporation produces in home
corporation:
international
corporation
corporation:
Transnational
corporation
products
Boost up the industrial activity of the home
country
Create unemployment for home country
people
Earns foreign exchange for the home country
payment
environmental pollution
technology
natural resources
Conflict in MNC
Macro economic area
Production area
Marketing area
Finance area
Human resource area
Social and ethical area
Environmental issues
Competing
UNIT IV
IBM
Free Trade Area: Group of countries agreeing to abolish all trade restrictions
Customs Union: (i) Member countries abolish all restrictions (ii) They adopt a
uniform commercial policy of barriers and restrictions
Common Market: (i) Member countries abolish all restrictions (ii) They adopt a
uniform commercial policy of barriers and restrictions (iii) They allow free
movement of human resource and capital
Economic Union: i) Member countries abolish all restrictions (ii) They adopt a
uniform commercial policy of barriers and restrictions (iii) They allow free
movement of human resource and capital (iv)Achieve uniformity in monetary and
fiscal policy
EUROPEAN UNION
Evolutionary stages
European coal and steel community
European common market/European economic community
European economic union
ACTIVITIES OF EU
Elimination of customs duties, quantitative restrictions with regard to exports and
imports of goods among member countries.
Establishment/formulation of a common custom tariff and common commercial policy
with regard to non-member countries
Abolition of all obstacles for movement of persons, services and capital among
member countries.
Common policy in agriculture and transport
Programmes to coordinate the economic policies and disequilibrium in balance of
payments of member countries.
Establishment of European Social fund
Establishment of European Investment Bank.
ORGANISATION OF EU
ORGANISATION OF EU
Court of Justice
Court of
European
(Adjudicates
Auditors
Commission
Disputes)
EEC Budget
(Commissioners
Approvals
Agriculture
Monitoring
and Assistants)
Social Security
expenditure
Completion of
Policy
Monetary
Coal & Steel Industry
OBJECTIVES OF NAFTA
foreign
ministers,
ASEAN
secretariat,
Fixed
SAARC
OBJECTIVES OF SAARC
To improve the quality of life and welfare of people
To develop region economically, socially, culturally
To provide opportunity for the people to live in dignity
To enhance self-reliance of members
To extend co-operation to other trade blocks
To enhance co-operation with developing countries
To have unity among member countries
ORGANIZATION STRUCTURE
The council of SAARC is the highest policy making body
The council is represented by the heads of the Government of the
member countries
The Council meets once in two years
This council is assisted by council of ministers
The council of ministers is represented by foreign ministers of member
countries
The council of ministers are assisted by standing committee which
STANDING COMMITTEE
Monitoring and co-ordinating the programmes
Determining inter-sectoral priorities
Mobilizing co-operation within and outside the
region
Standing committee is assisted by Programming
committee
PROGRAMMING COMMITTEE
This includes the senior officials of the member countries. The
functions are
Scrutinising budget of the secretariat
Finalising annual schedule of the secretariat
Carrying out the activities assigned by the standing committee
Analysing reports of technical committees and SAARC
regional centres and submitting them to the standing
committee.
TECHNICAL COMMITTEE
This consists of representative of all member countries
FUNCTIONS
Formulating projects and programmes in their
respective areas
Monitoring and implementing projects
Submitting the reports to the standing committee
TECHNICAL COMMITTEE
The technical committees of SAARC includes
Agriculture
Environment
Rural Development
Tourism and transport
Communications
Health and population activity
Science and technology
ESCAP
Economic and Social commission for Asia and The Pacific
ESCAP has 48 members countries
The original name of ESCAP was Economic commission for Asia and far east
ESCAPs geographical area is as follows:
East: Cook Island
West: Azerbaijan
North: Mangolia
South: Australia and New Zealand
APEC
APEC stands for Asia Pacific Economic co-operation
It looks for facilitating economic growth, co-operation, trade and investment in
Asia Pacific region.
APEC has 21 members referred as Member Economies which accounts for more
than a third of the worlds population(2.6 billion people), approximately 60% of
worlds GDP and about 47% of world trade.
It is the most economically dynamic region in the world
OPERATION OF APEC
Every year one of the 21 APEC member economies play host
to APEC meetings and serves as the APEC Chair.
The APEC host economy is responsible for chairing the Annul
meetings of APEC.
APEC is not a donor organization. Its activities are centrally
funded by small annual contributions from APEC members
economies.
MERCOSUR
The treaty signed by Argentina, Brazil, Paraguay and Uruguay on March 26, 1991
created Mercosur.
Mercosur is South Americas largest trade block.
OBJECTIVES
Free transit of transportation goods, services and factors between the member states.
Fixing of a common external tariff and adopting common trade policy
Co-ordination of macro-economic and sectoral policies of member states in areas of
foreign trade, agriculture, transport and communications etc.,
Network
institutions, and
EUROCURRENCY MARKET
The Eurocurrency market consists of banks (called Eurobanks) that accept deposits
and make loans in foreign currencies
A Eurocurrency is a freely convertible currency deposited in a bank located in a
country which is not the native country of the currency
The deposit can be placed in a foreign bank or in the foreign branch of a domestic
bank
In the 1960s and 70s, the Eurodollar market, or what is now referred to as the
Eurocurrency market, grew to accommodate increasing international business.
EUROCURRENCY MARKET
The Eurocurrency market is made up of several large
banks called Eurobanks that accept deposits and
provide loans in various currencies.
For
example,
the
Eurocurrency
market
has
EUROCURRENCY MARKET
EUROBOND MARKET
In finance, a bond is an instrument of indebtedness of the bond issuer to the holders. It
is a debt security, under which the issuer owes the holders a debt and, depending on
the terms of the bond, is obliged to pay them interest (the coupon) and/or to repay
the principal at a later date, termed the maturity
There are two types of international bonds.
Bonds denominated in the currency of the country where they are placed but issued
by borrowers foreign to the country are called foreign bonds or parallel bonds.
Bonds that are sold in countries other than the country represented by the currency
In addition to issuing stock locally, MNCs can also obtain funds by issuing stock in
international markets.
This will enhance the firms image and name recognition, and diversify the
shareholder base. The stocks may also be more easily digested.
Note that market competition should increase the efficiency of new issues.
NASDAC
The NASDAQ
Stock
Market
commonly
known
as
HISTORY
When the NASDAQ stock exchange began trading on February 8, 1971, it
was the world's first electronic stock market.
NASDAQ was the successor to the over-the-counter (OTC) system of
trading
NASDAQ was also the first stock market in the United States to start
trading online, highlighting NASDAQ-traded companies
In 1992, it joined with the London Stock Exchange to form the first
intercontinental linkage of securities markets
In 2006 NASDAQ changed from stock market to licensed national
exchange.
NASDAC
The NASDAQ-100 is a stock market index of 100 of the largest nonfinancial companies listed on the NASDAQ]
The NASDAQ has over the years put in place a series of stringent
standards that companies must meet before being included in the index.
Those standards include the following:
Being listed exclusively on NASDAQ in either the Global Select or Global
Market tiers.
Being publicly offered on an established American market for three months.
Having average daily volume of 200,000 shares.
Being current in regards to quarterly and annual reports.
Not being in bankruptcy proceedings.
NASDAC-OPERATIONS
The Nasdaq, on the other hand, is located not on a
physical trading floor but on a telecommunications
network
Instead, trading takes place directly between
investors and their buyers or sellers, through an
elaborate
system
of
companies
electronically
NASDAQ 100
21st Century Fox (FOXA)
Amazon.com, Inc. (AMZN)
Apple Inc. (AAPL)
Cognizant Technology Solutions Corporation (CTSH)
Dell Inc. (DELL)
Google Inc. (GOOG)
Vodafone Group, plc. (VOD)
Yahoo! Inc. (YHOO)
EXIM BANK
Export-Import Bank of India is the premier export finance
institution of the country, established in 1982 under the
Export-Import Bank of India Act 1981.
Government of India launched the institution with a mandate,
not just to enhance exports from India, but to integrate the
countrys
foreign
trade
and
investment with
the
EXIM BANK-ORGANIZATION
Exim Bank is managed by a Board of Directors,
which
has
representatives
from
the
Corporation
of
India,
a financial
EXIM-FUNCTIONS
The Bank's functions are segmented into several operating groups including:
Corporate Banking Group which handles a variety of financing programmes
for Export Oriented Units (EOUs), Importers, and overseas investment by Indian
companies.
Project Finance / Trade Finance Group handles the entire range of export credit
services such as supplier's credit, pre-shipment Agri Business Group, to spearhead the
initiative to promote and support Agri-exports. The Group handles projects and export
transactions in the agricultural sector for financing.
Small and Medium Enterprise: The group handles credit proposals from SMEs under
various lending programmes of the Bank.
EXIM-FUNCTIONS
EXIM-FUNCTIONS
&
Planning, Treasury
and Accounts,
Loan
ECGC
The Export Credit Guarantee Corporation of India
Limited (ECGC)
is
company
wholly
owned
by
is
controlled
by
the Ministry
of
was
transformed
into
Export
Credit
and
ECGC
ECGC of India Ltd, was established in July, 1957 to
strengthen the export promotion by covering the risk of
exporting on credit
It is managed by a Board of Directors comprising
representatives of the Government, Reserve Bank of India,
banking, insurance and exporting community.
ECGC is the fifth largest credit insurer of the world in terms of
coverage of national exports.
An outbreak of war or civil war may block or delay payment for goods
exported.
Economic difficulties or balance of payment problems may lead a
country to impose restrictions on either import of certain goods or on
transfer of payments for goods imported.
The commercial risks of a foreign buyer going bankrupt or losing his
capacity to pay
FUNCTIONS OF ECGC
Provides a range of credit risk insurance covers to exporters
against loss in export of goods and services.
Offers guarantees to banks and financial institutions to enable
exporters to obtain better facilities from them.
Provides Overseas Investment Insurance to Indian companies
investing in joint ventures abroad in the form of equity or loan.
FUNCTIONS OF ECGC
Offers insurance protection to exporters against payment risks
Provides guidance in export-related activities
Makes available information on different countries with its own
credit ratings
Makes it easy to obtain export finance from banks/financial
institutions
Assists exporters in recovering bad debts
Provides information on credit-worthiness of overseas buyers
IBM
UNIT V
EXPORT PROCEDURES
Preliminaries
Offer and
Receipt of
confirmed
orders
Production
and clearance
of the
products for
exports
Shipment
Negotiation
of Documents
and
realization of
export
proceeds
Obtaining
various
export
incentives
PRELIMINARIES
Inquiry is the request made by a prospective importer regarding his wish to import
certain goods.
Offer is a proposal submitted by a exporter expressing his intention to export
certain goods.
Exporter makes an offer in the form of Proforma Invoice
PROFORMA INVOICE
Proforma Invoice includes the following:
Name of the buyer: Complete details of buyer/importer
Description of goods: Technical, chemical and physical features
of goods.
Price: Unit wise and total price of the goods in internationally
accepted currencies or mutually agreed currencies.
The forms used should be f.o.b., c and c.i.f ., f (Cost, Insurance
and Freight (CIF) vs. Free On Board (FOB)) or internationally
accepted form.
PROFORMA INVOICE
Conditions of Sale:
Validity: The period for which the invoice is valid
Escalation Clause: Prices may increase before delivery of the goods due to
increase in cost of inputs. Hence, seller may include escalation clause
Delivery Schedule: Realistic delivery schedule should be indicated.
Inspection: Authority who will conduct inspection should be indicated.
PROFORMA INVOICE
PROFORMA INVOICE
Export License: The exporter has to obtain the export license
from the authorities concerned if the items to be exported
requires license.
PRODUCTION/PROCUREMENT OF GOODS
The exporting house after receiving the order should produce the goods
as specified in the order.
Packing and Marketing:
The exporter should arrange for packing and marking of goods as per
International standards.
Bureau of Indian Standards
British Standard Packing Code
Exporters Encyclopedia
International Cargo-Handling Co-ordination Association.
PRODUCTION/PROCUREMENT OF GOODS
Quality control and pre-shipment inspection:
Quality and pre-shipment inspection by Export Inspection
Council
Excise Duty Rebates:
Goods meant for export are exempted from imposition of
excise duty. Rebate on duty is provided on submission of the
following forms:
AR-4 forms
SHIPMENT
CUSTOMS CLEARANCE
The exporter has to get custom clearance of the goods before they are
loaded on the ship. The list of documents to be furnished includes the
following:
Proforma Invoice
GR-I Form (Duplicate)
AR-4 Form (Duplicate)
Export License
Letter of credit covering export order, export contract or order in
original
Certificate of Inspection
CUSTOMS CLEARANCE
CUSTOMS CLEARANCE
GR-I Form:
Exchange control document
Proceeds of sale to be realized in 180 days from date of shipment.
Not necessary in case of export to Bhutan and Nepal
AR-4 Form:
Every manufacturer for clearance of excisable goods files an
application AR-4 from his factory for export
The clearances can be 'under claim for rebate of duty' or 'under bond.'
The goods can be examined and sealed at the factory by a central
excise officer having jurisdiction over the factory. After shipment of
goods, the customs officer endorses AR-4 form
CUSTOMS CLEARANCE
Export License: The exporter has to obtain the export license
from the authorities concerned if the items to be exported
requires license.
Letter of Credit:A letter from a bank guaranteeing that a
buyer's payment to a seller will be received on time and for the
correct amount. In the event that the buyer is unable to make
payment on the purchase, the bank will be required to cover
the full or remaining amount of the purchase.
CUSTOMS CLEARANCE
Certificate of Inspection: Certifying or non certifying about the
fulfillment of National export standards
Form of Declaration:
Customs form completed and submitted by an exporter at the port
of export
(1)
nature,
the
CUSTOMS CLEARANCE
Shipping bill: The bill contains the following
Name of the exporter
Description and Quantity of goods
Value of goods
Number of packages and markings on them
Amount of drawback claimed
Port of Destination
Names of the ship and its agent
Versatile Business School, Egmore, Chennai - 600 008
CUSTOMS CLEARANCE
Carting Order: Once the good for exports is ready and shipping order is
available, the superintendent of the concerned port trust gives permission
for physical movement of goods into port.
Customs Examination of Cargo at Dock: Checking of products to be
exported at the dock by Customs Appraiser
Let Ship:
Let ship order authorizes shipping company to accept the cargo
Issued by the preventive officer of the customs department before
loading takes place.
CUSTOMS CLEARANCE
Mates Receipt: The captain of the ship certifies the loading
of the cargo by issuing document called Mates Receipt to
the Port Superintendent.
Port Trust Dues: Port trust authorities issues Bill of
Lading to the exporter after receiving Mates receipt from
the captain.
Bill of Lading: Agent collects Mates Receipt and gives to
port trust authorities and in turn collects Bill of Lading.
CUSTOMS CLEARANCE
Exporters agent provides the following documents in the final
stage:
Copy of Invoice attested by customs
Copy of Shipping bill
Export promotion copy of shipping bill
Bill of lading
Original letter of credit
Customer's order or contract
Duplicate copy of AR-4 Form
Invoice
Exchange control Declaration (GR Form)
Shipping Bill
Bill of Lading
EXPORT DOCUMENTATION
Shipping By Air
Mostly perishable
goods and goods
of very less weight
Shipping by Post
Shipping by Land
Goods of less
weight are
exported.
Similar to Export
by sea