Vous êtes sur la page 1sur 7

05/11/2016

www.manageartworks
.com

Effectiveness of
Warning statements
on Labeling

Warning Statements are seen in Foods, Drugs, Medical Devices, Cosmetics, Food
Supplements, Kids Toys and practically everywhere.
The purpose of a warning statement is to warn the consumer about the potential
risk(s) of using the product and decide for themselves whether the benefits outweigh
the risks of using the product. Warning statements also provide details of the
precautions to be taken and so the consumer is expected to make an informed decision
after reading it.

Effectiveness of a label warning can be measured using five


factors:
Attention is the first dimension of effectiveness. It assesses whether consumers notice
or see a warning label that appears on a product.

www.manageartworks.co

Once the warning label has attracted consumers attention, the next question is whether
or not they proceed toread/understandits information. Then, consumers must be able
toremember/recallthe information presented in the warning label. Next, warning
labels need to influence consumerjudgmentsconcerning their perceptions of how
hazardous and dangerous a product really is. Finally, a warning label is effective if it
successfully influences consumer to engage inbehaviorsthat comply with the safety
precautions conveyed in the label.

www.manageartworks.co

So are warning statements effective? Have they helped consumers make an informed
decision?
Richard Zeckhauser from Harvard University published a paper titled Efficient Warnings,
Not Wolf or Puppy Warnings
(
https://research.hks.harvard.edu/publications/workingpapers/citation.aspx?PubId=11338
&type=WPN
).
Richard argues that the present system treats all the risks as equal, even though they
are not. The current labeling regulations do not distinguish between the risk levels. For
example, Californias Proposition 65 says that businesses selling products to people in
California must provide clear and reasonable warnings before knowingly exposing
people to any chemical on a published list, unless the expected level of exposure would
pose no significant cancer risk.
This warning is often in the form of a label on the product or its packaging. The Prop 65
labels only tell you that a product has something in it that might cause cancer or affect
reproduction. They dont say what the substance is, where it is in the product, how you
might be exposed to it, what the level of risk is, or how to reduce your exposure.
www.manageartworks.co

www.manageartworks.co

The current regulations fail at distinguishing between large and small risks. When a
risk is truly present, people all too often ignore the warning, having been
conditioned to believing that such warnings rarely connote a serious threat forthem.
Moreover, the way an individual perceives the risk is different from others. This can
vary depending on that persons social status, age, frequency of product use, etc.
However companies do not take into account different people profiles and issue
blanket warnings for all consumers.

So do you take warning


statements seriously?

www.manageartworks.co

www.manageartworks
.com

Get in Touch
US Tel: (609) 436 9249
India Tel: +91- 95512 90717
+91- 72999 62646
sales@manageartworks.com