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Presentation
On
Axis Bank & HDFC bank

Presented to Presented By
Bharat Mittal Rakesh kumar
Vipul Pujari
Anup Agarwal
Jitendra Gupta



 Axis Bank was the first of the new private banks to
have begun operations in 1994, after the Government
of India allowed new private banks to be established.
 The Bank was promoted jointly by the Administrator of
the specified undertaking of the:-
Unit Trust of India (UTI),
Life Insurance Corporation of India (LIC) &
General Insurance Corporation of India (GIC) .
 The Bank today is capitalized to the extent of Rs.
359.76 crores with the public holding (other than
promoters) at 57.79%.
|

 The Bank's Registered Office is at 
and its

Central Office is located at
.

 The Bank has a very wide network of more than 905

branches and Extension Counters.

 The Bank has a network of over 3894 ATMs providing 24

hrs a day banking convenience to its customers. This is
one of the largest ATM networks in the country.

 At present AXIS BANK is the 3rd largest private sector

bank in India


 Customer service and product innovation tuned to
diverse need of individual and corporate clients

 Continuous technology up gradation while

maintaining human values

 Progressive globalization and achieving

international standards

 Efficiency and effectiveness built on ethical

practices
| 
 Private Sector competitors:
-HDFC
-ICICI

 Public Sector competitors:

-SBI
-PNB
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 Deposit schemes
 Loans and advances
- Personal Loans
- Housing Loans
- Cards
- Consumer durables
- Auto Loans
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 Accounts
- Terms deposits
- Fixed deposits
- Recurring deposits

 Cards
- Different variants like: Gold plus cards, silver
and silver plus cards
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 Anywhere banking
 Instant fund transfer
 Interest banking (interest would be credited at
the rate of 3.5% per annum in your account)

 At-par (multi-city) cheque book

 ATM cum Debit card
 Mobile banking
 Phone banking
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! Segmentation:
-These banks consider the customer service
as the base for segmentation.
- Here buyer give emphasis on the services &
believe in using technical advance product.
 Targeting:
-Axis bank target the people of the urban &
semi-urban area.
- People who believe in high set of product &
want speedy services.
-Selective specialization strategy
M Positioning:
- Axis banks are positioned as the technically
advance & delivering tougher set of customer
services.

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 Emphasize as Independent Bank- gives
importance to customer.

 Emphasize on Product Innovation and

communicating about new product
launches.

 Global Market & global Std., services.


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 Over 900 Branches & 3875 ATMs

 A footprint in Asia-Singapore,HongKong,
Dubai and Shanghai.

 Strategic tie-ups & alliances UAE, Doha,

Muscat (to be launched).
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 It was incorporated in 1977 with the
objective of enhancing residential housing
stock and promote home ownership.
 It providing specialized financial services
to its customer base through partnerships
with some of the best financial institutions
worldwide.
 It was incorporated in India on August
1994 and has an nationwide network of
1412 branches & 3295 ATM¶s in 528 cities
in India
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 SAVING ACCOUNT:-
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 CURRENT ACCOUNTS
 FIXED DEPOSITS
 Loans
 De-mat a/c
 Free 24 hours ATM
 Phone banking
 Net banking
 Bill pay
 Debit cards etc
 5 |
& 
V Increase market share in India¶s expanding banking and
financial services industry by following a disciplined growth
strategy focusing on quality and not on quantity and
delivering high quality customer service.

V Leverage technology platform and open scale-able systems

to deliver more products to more customers and to control
operating costs.

V Maintain current high standards for asset quality through

disciplined credit risk management.
|
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 Develop innovative products and
services that attract the targeted
customers and address in-efficiencies in
the Indian financial sector.

 Continue to develop products and services

that reduce bank¶s cost of funds.

 Focus on high earnings growth with low

volatility.
! 

 HDFC has a vast variety of services

 Fastest growing company in Asia in
housing financial corporations
 Vast client base of borrowers, depositors,
shareholders and agents.
 Strong network with world¶s best
institutions for providing specialized
financial services
9
 Less oriented for employees.

 Hidden charges.

 Low network in rural areas

 Lack of coordination between subsidiaries

Due to this, companies like HDFC ERGO &
STANDARD LIFE is continuously going into
loss.

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Axis Bank
1

%%,

 HDFC scored a rating of 4 out of 5 at the

Karma-yog Corporate Social Responsibility
Ratings ± 2007
 Best 'Investment Management Company¶
 HDFC ranked 3rd Asian Banking and
Finance Sector.
 Ranked 3rd: 'Highest Return on Equity¶
 Ranked top 3 Best Managed Companies.
THANKS