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STATEMENT AUTHORSHIP

RMIT electronic submission of work for assessment declare that


in submitting all work for this assessment I have read,
understood and agree to the content and expectations of the
Assessment declaration.

LE THI QUYNH ANH S3501320


VO THI HONG HAO S3500327
PHAM LE NGOC QUYNH S3500343
DANG THUY QUYNH S3410306
Class Code: COMM2384
Group 02
Lecturer: TRAN THI NGOC THANH
Date: 17.08.2015

20
15
CLIENT

ACQUISITION PLAN
New Circle K Website Layout

OUR
AGENCY
Eleanor is a full-service
advertising agency. We
have ability to unlock the
boredom with creativity
and blow vitality into the
realistic work. With the
belief that the mandate of
advertising is to visualize
the message, we are here
to transform it into digital
world.

WHO WE

OUR VISION
Being a leading digital agency that provides the
valuable solutions for our partners.

MISSION
Being Brands
Heart

NGOC QUYNH
Art Director

QUYNH ANH
Creative Director

MEET THE
TEAM

THUY QUYNH
Copywriter

HONG HAO
Account Manager

ABOUT

Since 2008

2015 : 116 stores

1st international convenience stores chain in the Market

Social Media
Audit

Social Media
Audit

Competitors
Analysis
20 180 fans
> 75 stores in HCMC

10 468 fans
125 stores in HCMC

8 368 fans
62 stores in HCMC

Target
Audience
High-tech + attractive design

Find info easily

Information beyond the needs

Functions perform conveniently

Youngsters
(15-25 years old)

Attitude towards product

Consumers
Insight
Do not want to read text
Prefer graphics and multimedia
Not good at searching online information

STRENGTHS
- Effectively Apply Red
(signature color)
- Enough information
- Update regularly
- Clear layout

WEAKNESSES
- Redundant information
on homepage/categories
- Inefficient feedback

SWOT
ANALYSIS

OPPORTUNITIES
- High technological trend
- New online creative tools

THREATS
- Bad rumors
- Competitors websites
are better

CAMPAIGN OBJECTIVE

Develop a Circle K
Website

KEY MILESTONES
05/08
SWOT
Analysis

14/08
3 Concepts for
New Website
layout

17/08

01/09

Send the
fixed layout
back

Start
activating
New Website

2015

VALUE PROPOSITION

Meet
customers
demand

Qualified
products and
food services

Fast & friendly


service

Expand market
globally

Web
Layout

HOMEPAGE

ABOUT US

CAREER

FULL SITE

PRODUCTS

LOCATOR

EVALUATION

Client first meeting:


Lack of persuasive skills
Non-professional introduction
Unimpressed ideas
Dont satisfy clients expectation

EVALUATION
Got the project:
- Struggling with Concept + Key message
- Hard to innovate a cutting-edge
execution

Last Meeting:
Preparing the ideas carefully
Control the presentation well
Dividing equal tasks for each member
Smoothly presenting
Meet clients requirements
Client approved 1 of the the 3 draft concepts

REFERENCE
Circle K Vietnam 2015, About Us, Circle K Vietnam, viewed 29th July 2015, <
http://www.circlek.com.vn/>
Circle K Vietnam Facebook Statistics 2015, Statistics, Social Bakers, viewed
29 July 2015, <
http://www.socialbakers.com/statistics/facebook/pages/detail/333286066454-ci
rcle-k-vietnam
>
Family Mart Vietnam 2015, About Us, Family Mart Vietnam, viewed 30th July
2015, http://www.famima.vn/
Shop & Go Vietnam 2015, About Us, Shop & Go Vietnam, viewed 30th July
2015, http://shopngo.com.vn/
Bs Mart Vietnam 2015, About us, Bs Mart Vitenam, viewed 30th July 2015,
<http://www.bsmartvina.com>

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