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20
15
CLIENT
ACQUISITION PLAN
New Circle K Website Layout
OUR
AGENCY
Eleanor is a full-service
advertising agency. We
have ability to unlock the
boredom with creativity
and blow vitality into the
realistic work. With the
belief that the mandate of
advertising is to visualize
the message, we are here
to transform it into digital
world.
WHO WE
OUR VISION
Being a leading digital agency that provides the
valuable solutions for our partners.
MISSION
Being Brands
Heart
NGOC QUYNH
Art Director
QUYNH ANH
Creative Director
MEET THE
TEAM
THUY QUYNH
Copywriter
HONG HAO
Account Manager
ABOUT
Since 2008
Social Media
Audit
Social Media
Audit
Competitors
Analysis
20 180 fans
> 75 stores in HCMC
10 468 fans
125 stores in HCMC
8 368 fans
62 stores in HCMC
Target
Audience
High-tech + attractive design
Youngsters
(15-25 years old)
Consumers
Insight
Do not want to read text
Prefer graphics and multimedia
Not good at searching online information
STRENGTHS
- Effectively Apply Red
(signature color)
- Enough information
- Update regularly
- Clear layout
WEAKNESSES
- Redundant information
on homepage/categories
- Inefficient feedback
SWOT
ANALYSIS
OPPORTUNITIES
- High technological trend
- New online creative tools
THREATS
- Bad rumors
- Competitors websites
are better
CAMPAIGN OBJECTIVE
Develop a Circle K
Website
KEY MILESTONES
05/08
SWOT
Analysis
14/08
3 Concepts for
New Website
layout
17/08
01/09
Send the
fixed layout
back
Start
activating
New Website
2015
VALUE PROPOSITION
Meet
customers
demand
Qualified
products and
food services
Expand market
globally
Web
Layout
HOMEPAGE
ABOUT US
CAREER
FULL SITE
PRODUCTS
LOCATOR
EVALUATION
EVALUATION
Got the project:
- Struggling with Concept + Key message
- Hard to innovate a cutting-edge
execution
Last Meeting:
Preparing the ideas carefully
Control the presentation well
Dividing equal tasks for each member
Smoothly presenting
Meet clients requirements
Client approved 1 of the the 3 draft concepts
REFERENCE
Circle K Vietnam 2015, About Us, Circle K Vietnam, viewed 29th July 2015, <
http://www.circlek.com.vn/>
Circle K Vietnam Facebook Statistics 2015, Statistics, Social Bakers, viewed
29 July 2015, <
http://www.socialbakers.com/statistics/facebook/pages/detail/333286066454-ci
rcle-k-vietnam
>
Family Mart Vietnam 2015, About Us, Family Mart Vietnam, viewed 30th July
2015, http://www.famima.vn/
Shop & Go Vietnam 2015, About Us, Shop & Go Vietnam, viewed 30th July
2015, http://shopngo.com.vn/
Bs Mart Vietnam 2015, About us, Bs Mart Vitenam, viewed 30th July 2015,
<http://www.bsmartvina.com>