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PATHWAYS TO PROFITABILITY
PAUL R. PRABHAKER
Associate
Associate Vice-President
Vice-President && Professor
Professor (Marketing)
(Marketing)
College
College of
of Business
Business
Northern
Northern Illinois
Illinois University
University
USA
USA
&&
Fulbright
Fulbright Specialist
Specialist
U.S.
U.S. State
State Department
Department
STRATEGIC PATHWAYS
TO PROFITABILITY
Lower
Costs
Premium
Pricing
ROI
Turnover
Manageme
nt
Cash-toCash
Efficiency
A
PREMIUM PRICING
Corporate
Reputation
Brand Strength
Innovation
B
LOWER COSTS
Process Efficiencies
Productivity
Automation
Cycle Time
Reductions
TURNOVER MANAGEMENT
CASH TO CASH
STRATEGIC PATHWAYS
TO PROFITABILITY
Lower
Costs
Premium
Pricing
ROI
Turnover
Manageme
nt
Cash-toCash
Efficiency