Tourism Management

Presented by
S.Gopalakrishnan

Tourism

The activities of persons travelling

to and staying in places outside
their usual environment for not
more than one consecutive year.
Tourist is a person who is visiting a
destination for any of the purposes
like Leisure, Recreation, Holiday,
Health, Study, Religion, Sport,
Business.

Objectives

To identify the Tourist resources and

existing tourism plant facilities in Palani
town of Dindigal district, Tamil Nadu.
To examine the existing Tourism
patterns, arrivals, and use of patterns in
Palani.
To analyse the tourists satisfaction
level.
To assess the existing problems in
Tourism development in Palani town.

Design of the Study

Research type Exploratory

Sample size 90
Research technique Sampling
Sampling method Probability sampling
Simple random
method
Sampling instrument Questionnaire
Primary data Through Questionnaire

Limitations

There was no such study of the

kind in the field to serve as a
model.
Non availability of latest useful
data from relevant sources.
The primary data collected through
field visits only from few
destinations in Palani town.

Review of Literature
Case 1

S. Becken and J.Gnoth attempted to

define segments that behave similarly
in relation to travel decisions.
The question was Whether there exist
typical combinations of travel choices at
the country level and whether these
choices can be used to develop rules for
creating tourist typology.
It was found from analysis that US,
German and Australian visitors to New
Zealand are of same tourist types.
(Taking similar decisions in selecting
accomodation types, destinations,
transport, etc).

Case 2
Destination specific
knowledge

Pyo Sungsoo conducted a study to

analyse destination specific knowledge.
He found that each destination type has
unique environment.
Managerial and marketing perspective
are different for different destination.
Knowledge creation, storage and reuse
should consider destination specific
needs.

Literature Survey Case 3

Uneasyness in Goa due to
Tourism

In a study of comparion of 10 years

status of Goa, it is found that there is a
phenomenal increase in tourists visiting
Goa
Apart from few benefits to the tourist
trade, there has been increase in prices,
violation of building and land use,
escalation in violence, child sex,
prostitution, inappropriate behaviour of
tourists, and many more exploitation of
local people.

Admirations of Palani Hills

Palani is a holiest resort for all the

devotees of LORD MURUGAN. He is
the son of LORD SIVA. The shrine of
lord arurmigu Dandayudhapani swami is
at the top of the hill.
Palani is one of the six celebrated hill
abodes of LORD MURUGA
Sex abodes are

Tirupparunkunram,Tiruchendur.Palani,
Swamimalai,
Tiruttani
Pazhamuthircholai.

&

PALANI PROFILE

Elevation

: 1068 ft.or 324 meters

above sea -level
Area
: 6.63 square kilomerers
Population : 1,50,000
Language : Tamil and English
Clothing
: Tropical

MASTER PLAN FOR PALANI HILL TEMPLE

A Master plan by Mr.N.Mahalingam,

Industrialist of Pollachi town
The first Phase of the plan -expansion of the eastern
prakaram by 36 feet -has been completed.
Seventysix rest-rooms for gurukkals and pandarams
and toilet facilities.
The second phase consists of a 95 ft. raja gopuram.
The Nayakkar Mandapam, a 172 pillared hall.

In the Vasanta Mandapam, nine well-known

goddesses are depicted in an artistic manner.
The deities are:
1. Arul
2. Arul
3. Arul
4. Arul
5. Arul
6. Arul
7. Arul
8. Arul
9. Arul

Migu kumari Amman, the virgin Goddess of kanya kumari

Migu Gandhimati, Goddess of Tirunelveli
Migu paravata Varthini , Goddess of Rameswaram
Migu Meenakshi , the presiding deity of Madurai
Migu kamakshi, the Goddess of kanchi
Migu Akilandeswari , the Goddess of Tiruvanaikkavil
Migu Abirami, Goddess of Tirukkadavur
Migu Karpagambal, Goddess of Madras-Mylapore
Migu Visalakshmi(Tamil name for Mathaji Annapoorani)

Accommodation facilities in Palani town

The list of Thirukoil (Temple) lodges and their charges
1.

Dhandayuthapani Nilayam

S.No.

Details

Total Number
of Rooms

Normal days
rent

Special days
rent

Air
conditioned
rooms
Special first
class rooms

10

500

1000

200

400

First class
rooms

34

150

300

Third class
rooms

58

60

150

Vadivelagam
rooms

300

500

Findings and Suggestions

Findings from Part I Admirations of

Palani Hills
1.
Tourist resources like Palani hill
temple, Sarava Poigai,
Tiruvavinangude temple,
Perianayaki amman temple, Periya
avudayar koil, Shanmuga nadhi.etc.
2.
Recreation facilities are not
sufficient in Palani town. Only
cinema theatres are the recreation
in Palani town.

Findings from Part I Admirations of

Palani Hills - Contd
1.

2.

3.

4.

There are 18 high class & 22 medium

and government runs several
devasthanam lodges at subsidized rates.
Out of 220 buses operated in palani
town, 16 buses are used for sight seeing
purposes.
Presently 152 registered guides serving
Palani guide association.
Two types of travel operator 1. Air Travel
operators, 2. Package tour operators.

Findings from Part II Tourism Management in Palani.

1.

2.

3.

4.

5.

6.
7.

Majority of tourists are in the age group of 25

35.
Male visitors are 10 % more than female
visitors.
Salary range of Rs.5000 Rs.20000
(Domestic)
Salary range of Rs.300000 Rs.1000000
(Foreign)
More than 50% of the visitors are aware of
Palani through advertisements.
Most of the people are using rented taxies
Majority of the Tourists are visiting the place
with proper planning.

Findings from Part II Tourism Management in Palani-Contd

1.
2.

3.

4.

5.

6.

7.

Majority of the visitors prefers private hotels

Constructions and the structure of the city are not
appreciated by the foreigners.
Majority of the Tourists feel that the taste and the
cleanliness of the food is good.
According to the survey it is very clear that the
transport and recreation facilities to be improved.
More than 60 percent of the visitors states that the
quality of accommodation facilities should be
improved.
More than 50% of the visitors are using rope car
and winch for climbing the hill for the darshan.
All the visitors are willing to visit the destination
again.

Suggestions for improving the Tourism

management in Palani Hills.
1.

2.

3.

More facilities like a Dining hall, More

clean and quality toilets, rest rooms, more
people for maintenance of the place and
helping the tourists for all of their
reasonable requirements.
Quality of accommodation with modern
facilities in the devasthanam lodges to
compete with the private hotels.
Information needed in main public places
like Bus stand, Temple entrance, Tonsar
center, Winch station & Rope car station.

Suggestions (Contd)
1.

2.

Innovative recreation facilities like paragliding,

ballooning,
recreation
clubs,
gymnasium, sports clubs, golf courts,
billiards centers, etc. may help the visitors
Advertisements like information centers,
banners, and distribution of brochures about
Palani to all the main places and the hotels
in Kodaikanal would attract more visitors to
Palani.

Suggestions (Contd)
1.

2.

3.

4.

Tirupathi VENKATACHALAPATHI is the

richest god in the world.
One of the reasons for this is that the
development
of
the
infrastructure,
accommodation, food and other facilities
with proper control and supervision.
The collections go as high as 22.5
million Indian rupee a day and the
annual gold collections work out to
3000kg.
Similar approach can be followed and
implemented in Palani to attract more
visitors to the destination.

Suggestions (Contd)
1.

2.

As more tourists are using winch and rope

car to climb the hill, the safety measures
can be improved with regular inspections
with additional man power.
Measures are to be taken to improve
transparency in knowing the costs for
conducting different types of poojas and
abhishekams.

Conclusion

It may be concluded that the tourism

management in Palani hills can be
improved by considering the
suggestions section of this paper.
The growth of tourists visiting Palani
hills will also contribute as a source of
income to the government through
tourism industry, which in turn acts as a
contributor to Indias GDP and helps in
helping in strengthening balance of
payments situation.

Thank U