12 PARTS OF

A
NEWSLETTER
Source:
http://desktoppub.about.com/od/newsletters/a/newsletter_p
art.htm

1. NAMEPLATE

Banner on the front of a

document that identifies
the publication name;
may include a logo,
subtitle, motto, volume,
issue, and date.

 A creative name.
A bold title that dominates the page.
A name with one or two words, no more.
A subtitle to explain more about the name.
For example, if the name of the newsletter is
Wildcat News a good sub title would be
Keeping students, parents and staff at
William Allen School informed. Subtitles
help clarify who the audience is.
The date of publication.

Batang
NAMEPLATE

Example

Francisco

Batang
Francisco

Additional
examples of
NAMEPLATES

Batang
Francisco

Batang
Francisco

Batang Francisco

Batang
Francisco

2. BODY

The bulk of the text

excluding headlines and
decoration.

Batang

Francisco

BODY
Example
(excluding headlines and
photos)

3. TABLE OF CONTENTS

Usually appears
on the front page;
briefly lists the
articles and the
page numbers on
which they
appear.

4. MASTHEAD
Contains the name of
the publisher and may
include staff names and
other related
information; usually
appears on page 2 of
the document

MASTHEAD EXAMPLE

5a. HEADLINE

Identifies each article; is

the most prominent text
element after the
nameplate.

 The headlines must be well written and bold.

List headlines and their articles in order of importance.
Be consistent and use the same font for all headlines.
Headlines should be larger than body copy but not
overpowering
Headlines in all upper case are difficult to read. A
combination of upper and lower case works best
Headlines should contrast with body text style,
alignment, white space, and graphic accents so that
they will stand out and not blend in with the body.
Avoid using centered uppercase text that repeats the
format of the headlines.

Batang

Francisco

HEADLINE
Examples

5b. KICKER

A short phrase positioned above the

headline, usually as a lead-in or
introduction.

5c. DECK
One or more lines placed between the
headline and the body of the article;
provides a segue between the two.

Dec
k

5d. SUBHEAD

Appears within the body text; divides

the article into smaller sections.
(Similar to side headings and paragraph headings in a
report).

5e. RUNNING HEAD

Repeating text at the top of every (or
every other page); also called a
running header.

6. PAGE NUMBERS

Can appear at the top,

bottom, or side of the
newsletter; page 1 is usually
not numbered

7. BYLINE

Name of author or
contributor of
photo or article; it
can appear at the
beginning or end
of the article.

Byline Examples

8. JUMPLINE

Appears at the bottom of an article

to identify the page where the article
continues.
Example: (continued on page 4)

Batang

Francisco

JUMPLINE
Examples

9. END MARK

A dingbat or symbol used to

mark the end of an article or
story.
Examples:

10. PULL QUOTES

A small quote taken

from an article and
enlarged to catch
the readers
attention.

PULL QUOTE
EXAMPLES

11a. MUG SHOT

A photograph of a persons
head and shoulders with
that person looking
straight into the camera.

Mug shot
(or head shot)
examples
Celebrity Head Shot

Business Head Shot

Typical Mug Shot

The Beatles Publicity Head Shots

11b. CAPTION

A phrase, sentence, or
paragraph describing the
contents of an illustration or
photograph.

Caption
Examples

International Summer Programs - The

author (seated at bottom) leading a
High School student group in Tanzania.