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  • New Hollywood 1970s

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    John
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    The New Hollywood era from the late 1960s to late 1970s saw a new generation of young directors like George Lucas, Steven Spielberg, and Martin Scorsese emerge and replace the older generation. These "movie brats" consciously drew from both classical Hollywood traditions and European art cinema styles. A recession and search for new audiences made Hollywood more open to ambiguous, psychologically realistic films. The blockbuster era also began, with hugely successful films like The Godfather, Jaws, and Star Wars that broke box office records and pioneered commercial tie-ins. A tax shelter law and these blockbusters rejuvenated the film industry after a downturn. Studios successfully mixed genre films with new auteur styles.

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    The New Hollywood era from the late 1960s to late 1970s saw a new generation of young directors like George Lucas, Steven Spielberg, and Martin Scorsese emerge and replace the older generation. These "movie brats" consciously drew from both classical Hollywood traditions and European art cinema styles. A recession and search for new audiences made Hollywood more open to ambiguous, psychologically realistic films. The blockbuster era also began, with hugely successful films like The Godfather, Jaws, and Star Wars that broke box office records and pioneered commercial tie-ins. A tax shelter law and these blockbusters rejuvenated the film industry after a downturn. Studios successfully mixed genre films with new auteur styles.

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    64 vues7 pages

    New Hollywood 1970s

    Transféré par

    John
    The New Hollywood era from the late 1960s to late 1970s saw a new generation of young directors like George Lucas, Steven Spielberg, and Martin Scorsese emerge and replace the older generation. These "movie brats" consciously drew from both classical Hollywood traditions and European art cinema styles. A recession and search for new audiences made Hollywood more open to ambiguous, psychologically realistic films. The blockbuster era also began, with hugely successful films like The Godfather, Jaws, and Star Wars that broke box office records and pioneered commercial tie-ins. A tax shelter law and these blockbusters rejuvenated the film industry after a downturn. Studios successfully mixed genre films with new auteur styles.

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    © All Rights Reserved
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    Signaler comme contenu inapproprié
    sur 7

    New Hollywood

    Late 1960s Late 1970s

    A new generation
    Older directors retired and were replaced
    by a new generation
    movie brats in their 20s and 30s
    George Lucas, Stephen Spielberg, Martin
    Scorsese, Brian De Palma but also older
    directors like Woody Allen and Robert
    Altman
    Self consciously turned to classical
    Hollywood tradition but also had
    opportunity to create something more like
    European Art Cinema
    And so again, what was MOST important
    in all of these movies was a movie
    consciousness similar to that of the New
    Wave directors before them the
    awareness of film history and its influence
    before them, and an effort to both
    celebrate the past and do something new

    Coppola and Lucas on the set of Star Wars

    American Art Cinema?


    Late 1960s recession and search for college
    audiences meant that Hollywood was more
    open to the style of storytelling
    We start to see films that have more in
    common with European Art Cinema
    (authorship, ambiguity, psychological
    realism)
    Examples from the book
    Monte Hellemans Two Lane Blacktop (1971)
    Stanley Kubricks 2001: A Space Odyssey
    (1968)
    Francis Ford Coppolas The Conversation
    (1974)
    Woody Allens Annie Hall (1977)
    Robert Altmans Nashville (1975)

    Tax Shelter Plan


    1971 new law allows film
    companies to claim tax
    credits on investments in US
    made films
    Investors in cinema could
    claim exemption for 100% of
    their contributions to
    filmmaking in the US
    Later abolished in the 1980s
    after industry recovered, but
    contributed to a rejuvenation
    of filmmaking the 1970s

    Blockbusters
    The Godfather (Coppola, 1971) begins an era of box office
    success that no one could have imagined
    Series of films continuously break records during the decade (see
    book for the numbers)

    The Exorcist (William Friedkin, 1973)


    Jaws (Stephen Spielberg, 1975)
    Rocky (John Avildson, 1976)
    Star Wars (George Lucas), Close Encounters (Spielberg) and Saturday
    Night Fever (John Badham) all 1977 Star Wars is then re-released
    in 1979

    Blockbuster strategy
    No group of films had ever made so much money on initial release
    Became clear that industry success was based on relatively few films
    viewers would go back to these films over and over in the theaters
    and then want to see them again on TV and cable TV
    Television stations began to pay top dollar to get the rights to
    broadcast the films as well
    We see the emergence of a new emphasis on opening weekends
    Saturation advertising
    Commercial tie-ins like toys, clothes, Happy Meals, etc.

    Spielberg on the set of Jaws

    Mix of Classical Genre &


    New Authorship Styles
    Studios began to mix
    predictable commodities
    with the new voices of a
    young generation
    Examples
    Star Wars creates a new
    modern myth out of a
    combination of older sci fi
    serials (Buck Rogers),
    samourai films (words like
    jedi, lightsabers), etc.

    Independent Cinema
    Paramount decision of 1948
    meant that there was a place for
    independent production as well
    Smaller firms began to specialize
    in particular niches
    Examples
    Blaxploitation films like Shaft
    (Gordon Parks 1971)
    Horror films like Night of the
    Living Dead (George Romero,
    1968) and The Texas Chainsaw
    Massacre (Tobe Hooper, 1974)
    Off-Hollywood films from NYC
    independent scene like Faces
    (John Cassavetes, 1968)

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