B2B MARKETING

Presented By
Srikanth Kumar Konduri 10FN-109
Sanyam Agarwal
10FN-100
Nikhil Gupta
10FN-121
Vaibhav Chaudhary
10FN-116
Alok Bagri
10FN-123
Swastik Dash
10FN-144

Maruti Suzuki India Limited is a publicly listed

automaker in India. It is a leading four-wheeler
automobile manufacture in South Asia
Suzuki Motor corporation of Japan holds a
majority stake in the company.
It was the first company in India to massproduce and sell more than a million cars
Maruti Suzuki has two manufacturing facilities in
Haryana, one each at Gurgaon and Manesar,
with a combined manufacturing capability of

Maruti Suzuki is one of the India's leading

automobile
manufacturers and the market
leader in the car segment.
Until recently, 18.28% of the company was
owned by the Indian government, and 54.2% by
Suzuki of Japan.
In 2010-11, the Company sold 1,271,005
vehicles. This comprised 1,132,739 vehicles in
the domestic market and 138,266 vehicles in the
international market

Market share

Sales volumes

Network Details

Competitors
Hyundai Motor India Limited
Mahindra & Mahindra
Hindustan Motors
Tata Motors
Honda
Toyota
Fiat
Ford
GM

ITS MAIN PRODUCT LINE

Maruti 800: Launched
1983.
Maruti Omni: Launched
1984.
Maruti Gypsy: Launched
1985.
Maruti Alto: Launched
2000.
Maruti Wagon-R: Launched

ITS MAIN PRODUCT LINE

Maruti Grand Vitara
Launched 2004.
Maruti Suzuki Swift:
Launched 2005.
Maruti Suzuki SX4:
Launched 2007.
Maruti Swift Dzire:
Launched 2008.
Maruti Suzuki A-STAR:
Launched 2008.

Methods Of Distribution
Tier-2 supplier keeps inventory of raw material at the
start of the production and an inventory of component
at the end.
Tier-1 supplier gets supply of components from tier-2
supplier,
Original equipment manufacturer (oem) gets subassembly from tier-1 supplier.
Inventory is maintained (oems warehouse, distributors
warehouse and retailers warehouse )

Promotion
PRINT MEDIA Magazine,Newspapers
Internet Sites
Personal Sellings
Events -Trade Fair ,Etc

Internal Process
Prices highly competitive and doesnt want to overrely on single vendor
Each and every vendor of the Maruti Suzuki
manufactures
every
component
and
subcomponent bearing in mind the 'one-gram'
principle .
This is mainly aimed at reducing costs.
Eg .Lumax is currently busy in manufacturing its
incandescent light components lighter by a gram
each.
According to MSIL, weight up to 2.6 kg is the target

VENDORS/SUPPLIERS
Maruti Suzuki have leading distribution
house established in the year 1969. They
are distributors & exporters of Maruti
genuine car parts & accessories.
They are leading
Parts & Maruti
exporting, mainly
American & African

exporters of Maruti
Suzuki Spare Parts
to Asian, European,
Countries.

The specialization is that they have stock

Cont.....
PRAMOD
MARUTI
PARTS
,NEW
DELHI,India based Pramod Maruti Parts is
engaged in the manufacturing of high
quality car spare parts under the brand
name 'LITTAL'.
Established in 1990, Pramod Maruti Parts
has merged as one of the leading
manufacturer, trader and supplier of
Maruti Suzuki auto spare parts and
components in the after market under

Cont.....
MARUTI SUZUKI CAR PARTS THAT SUPPLY BY
PRAMOD MARUTI PARTSAir Cleaner Assembly, Air Filters, Car Axle
Parts, Car Body Parts, Car Brake Parts, Car
Carburator, Parts Filters, Fuel Filters,Car
Electrical Parts, Car Electrical Switches,
Control Cables, Gear Box, Parts Gear, Lever
Parts, Car Light & Lens, Mud Flap & Fender
Lining Parts, Nut, Bolt & Screws, Oil Seals,
Other Products Radiator & Petrol Tank Parts,

Cont.....
MARUTI SUZUKI INDIA LIMITED (MSIL),
along with its parent company, SUZUKI
MOTOR
CORPORATION
(SMC)
has
recently entered into a joint venture with
Magneti Marelli, a subsidiary of the Fiat
group, to produce electronic control units
for diesel engines.
MSIL also recently entered into a 49:51
joint venture with Japans Futaba Co for
manufacturing and sale of exhaust

Cont.....
DCM Engineering, its main supplier of
engine components.
The company named as Sona Kohyo
having a long relation with the Maruti
Suzuki Motors. It provides car parts
such as Steering, Nutt Bolt for the
fitting to the Maruti Suzuki Company.

Cont.....
WINDSOR is leading exporter of Car
Spare Parts, having a vast sales network
in many markets in Africa and Middle East
Asia.
Maruti to make body parts in JV with
Japan's Bellsonica Maruti Udyog Ltd (MUL)
has entered into a joint venture with
Japan's Bellsonica Corporation to
manufacture
car
body
components,
including high tensile steel parts.

B2B Customers
Marutihas a dedicated department
looking afterCorporate Marketing.
It offers several benefits to its corporate
buyers. These include:
Option to bill centrally or locally at any
location
Obtain delivery at any of our 185
exclusive dealers across the country,
irrespective of the billing location
Attractive discounts linked to volume and
value of purchase Innovative and

BIBLIORAP
HY
1.Maruti Suzukis official website.
-http://www.marutisuzuki.com/
2.SIAM(Society of Indian Automobile
Manufacturer)
-http://www.siamindia.com/
3. -http://www.rsinfotech.com.
4. www.google.com

THANK
YOU