BLUE-RAY

TECHNOLOGY
Presented
By

Contents:
1. Introduction
2. Why Blu ray?
3. Working
4. Software supported
5. Layers
6. Technical Details
7. Comparison
8. Applications
9. Clarity of Pictures
10. Advantages
11. conclusion

What is Blue Ray

Disc?
It is the name of a next-generation optical disc format
jointly developed by the Blu -ray Disc Association (BDA).
The format was developed to enable recording, rewriting
and playback of high-definition video (HD), as well as
storing large amounts of data.

Why it is named as Blu ray?

The name Blu-ray is derived from the underlying technology,
which utilizes a blue-violet laser to read and write data. The
name is a combination of "Blue" (blue-violet laser) and
"Ray" (optical ray).

Working:
The Blu-ray disc
overcomes DVD-reading
issues by placing the
data on top of a 1.1-mmthick polycarbonate
layer

Software Supported
VIDEO CODECS
MPEG-2 - enhanced for HD, also used for
playback of DVDs and HDTV recordings.
MPEG-4 AVC - part of the MPEG-4 standard
also known as H.264 (High Profile and Main
Profile).
SMPTE VC-1 - standard based on Microsoft's
Windows Media Video (WMV) technology.

Layer
s:

Apart from its picture

quality, a Blue-Ray
contestant
stores
more data than a
DVD. A DVD can
store no more than 10
GB patch a Blue-Ray
disc can handsomely
store a thumping 4550 GB.

Technical Details:
A single-layer Blu-ray disc, can
hold up to 27 GB of data -- that's
more than two hours of highdefinition video or about 13
hours of standard video.
A double-layer Blu-ray disc can
store up to 50 GB, enough to
hold about 4.5 hours of highdefinition video or more than 20
hours of standard video.

Tech Comparison
Most performance metrics of these two technologies are the same
Blu-ray storage capacity is more practical for HD movies
One high-definition movie (~20GB) fits on just one Blu-ray layer
(25GB); while HD DVD requires two layers (2x 15GB)

Blu-ray

HD DVD

Storage
(single layer)

25GB (5 hrs of HD video)

15GB (2 hrs of HD video)

Storage
(dual layer)

50GB (9 hrs of HD video)

30GB (5 hrs of HD video)

Cost/Disc*

~$1.59

~$1.45

Cost/GB*

~$0.064

~$0.097

Disc Player
Price

$500 (PS3) - $1000

$500 - $800

Applications:
Many of the famous movie studios are releasing
there their movies on BLU-RAY DVD.
As it provides greater storage capacity, so more
amount of data can be stored in more protective
manner as compared to convectional DVD.
Sony is releasing games DVDs in BLU-RAY
format for their home video game consoles.

Let us have Glance look at the clarity

and experience of the Blu ray Quality
Video

Clarity of Pictures:

Advantages:
It gives a high storage capacity.
It can be used to store about 4.5 hours of high
definition video
It provides better data protection.
It can be burned while reading it.

Challenges:
Promotion
Staying on top
Studio support
Storage capacity

Strategic Recommendations:
Short-term
Bundling movies with Blu-ray players

Mid-term
Promote Blu-ray brand
Additional studio support

Long-term
Increase storage size

Conclusion:
It is the best optical media available these days
Can be used for high data storage
But has a compatibility problem