Universal Studios

Jurassic World & The Visit

Taylor Torres-Griffin
AICE Media Studies Period 4
January 25, 2017

History
Founded in 1912 by motion picture visionary Carl
Laemmle, a German immigrant who had a dream of
building a world of entertainment in Southern
California
On March 15th, 1915 Laemmles dream came to
life with the opening of Universal Studios Hollywood
That day, Laemmle issued a press release that
predicted not only the future of Universal Pictures
but of the global entertainment company that would
grow out of the movie studio
The public was invited on the property and
eventually they were allowed to attend a Universal
Studios Tour where they were given a firsthand look
at the movie-making magic

Patterns of Production
The highest grossed Universal film was Jurassic World at
almost $700,000,000
The lowest grossed Universal film was The Missing Link at
only $6,000
Out of 670 movies the total gross is $30,905,948,384 and the
average movie gross is $46,128,281
Top 15 Universal Studios Production
Top 25 Universal Studios Productions

Distribution/Exhibition
Universal Pictures merged its digital distribution with
Universal Studios Home Entertainment (the home video
distribution arm of Universal Pictures)
Universal Studios Home Entertainment distributes home
videos worldwide
Universal Studios distributes its movies and uses the
subsidiary company Universal Studios Home Entertainment
to deliver home films
Universal markets their movies through their theme
parks
Universal Studios brings movies to life by rides,
shows, and events
For example, Halloween Horror Nights markets
Universal Studios films by using them as the themes
Universal Studios recently opened up the Wizarding
World of Harry Potter in 2010, which was a huge
success and broke Universals attendance record
Universal then opened up a second Harry Potter
world in 2014

Diversification & Convergence

Universal Studios began in Los Angeles, California in 1915
It has grown into several more locations such as Orlando, Florida
and Osaka, Japan
Universal Studios is owned by NBC Universal and Comcast
It contains many subsidiaries such as Illumination Entertainment,
Universal Studios Home Entertainment, DreamWorks Animation, etc.
Comcast is unifying or converging Universal Studios Film Company
and Universal Studios theme parks
It now owns Universal Studios Film Company, Universal Studios
theme parks, NBC, etc.
Universal Studios is a part of the Big Six Film Studios

Technology Evolution & Impacts

The practice of filming in front of an audience worked fine until the
end of the silent film era when quiet on the set became
necessary to filming with sound.
In the early days, Universal invited riders on E.T. Adventure Ride
and asked their names. Their names were repeated later on in the
ride.
Before 2000, Universal opened up a 3-D attraction, with 3-D
effects and other features.
Newer rides like Spiderman and Transformers create the
illusion of speed, action, and excitement similar to the films
Universal has built roller coasters, and incorporated latest
interactive technology into the rides
Overall, Universal Studios technology has been strong and will
continue to improve as technology develops. This is necessary to
attract more people and make the rides as realistic as possible.

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Jurassic World

The Story Behind Jurassic World

Premiered on July 12th, 2015
It is the fourth installment of the popular film
franchise following the Jurassic Park series
(Jurassic Park, The Loss World: Jurassic Park,
Jurassic Park III, and Jurassic World)
The first Jurassic movie filmed in 14 years
The film takes place 22 years after the events of
the original Jurassic film; Isla Nublar features a
fully functioning dinosaur theme park called
Jurassic World
Basic plot summary of film:
22 years after the original Jurassic Park failed, the new park
(also known as Jurassic World) is open for business. After years
of studying genetics the scientists on the park genetically
engineer a new breed of dinosaur. When everything goes horribly
wrong, will our heroes make it off the island? IMDb.com

Prominent Characters & Production

Bryce Dallas Howard Claire
Chris Pratt Owen
Ty Simpkins Gray
Nick Robinson Zach
Irrfan Khan Masrani
Vincent DOnofrio Hoskins
BD Wong Dr. Henry Wu

Production

Over 30 distributors are

mentioned in this source,
as the movie was
distributed in countries
world-wide.
Ex: Universal Pictures
International, Columbia
Pictures (Philippines,)
and Universal Sony
Pictures Home
Characters listed in order from LR based on list above Entertainment.

Box Office & Release Information

Rating: Suggests that pPG-13

(Parental Guidance is highly
suggested for kids 13 and under)
This rating implies that the movie
has mature language and intense
visuals that may only be
understood by teens and adults.
Some foul language is involved
in the movie

$524 million generated in one weekend & a $208 million North American debut

Marketing
Jurassic Worlds successful movie debut, recently crowned the
biggest opener weekend at the box office, had moviegoers
wondering how it attracted such a large crowd!
Through multiple social media platforms, like Facebook, Twitter,
and Instagram, the Jurassic World name influenced all age
groups particularly those fascinated with the series and
dinosaurs themselves.
https://twitter.com/JurassicWorld
Jurassic World partnered with brands ranging from Starbucks to
Brookstone to Margaritaville to promote the movie
Jurassic World created its own line of Legos partnered with
the Legos Brand
Creation of its own Jurassic World website:
http://www.jurassicworld.com/
Basic Marketing Strategy - a movie trailer
https://www.youtube.com/watch?v=aJJrkyHas78

Marketing Advertisement & Posters

This YouTube
video effectively
points out brands
or companies
advertised in the
film that many
people wouldnt
catch at 1st hand.
https://www.youtube.com/watch?v=XdfN8MMpp6w&t=73s

2 basic, yet
extremely
detailed film
posters used to
promote the
movie (pictured
on left side)
LEGO brand
advertisement
for Jurassic
World
promoting the
movie and the
kids toys

Box Office Comparisons 2015

In comparison the rest of the Jurassic franchise

Universal Box Office Comparisons 2015

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The Visit

The Story Behind The Visit

First premiered on September 11, 2015
Basic Plot Summary of Film:
Two children are sent to their grandparents house to
spend a week with their grandparents while their
single mom goes on a relaxing vacation with her
boyfriend. One of the kids, Becca, decides to film a
documentary about her grandparents in order to
help her mom reconnect with her parents and also
find out some things about her parents as well.
While filming the documentary, however, Becca and
her little brother, Tyler, discover a dark secret about
their grandparents. -IMDb.com

Prominent Characters & Production

Olivia DeJonge Becca (grandchild)
Ed Oxenbould Tyler (grandchild)
Deanna Ounagan Nana
Peter McRobbie Pop Pop
Kathryn Hahn Mom (of young children)
Grandparents and Grandson

Mother of children

Production

Directed and Screen Play by

writer: M. Night Shyamalan
24 distributors are
mentioned in this source, as
the movie was distributed in
countries world-wide.
Ex: Universal Pictures
Home Entertainment (USA,)
Toho-Towa (Japan,) and
Universal International.
Special Effects Company:
DIVE (visual effects)

Granddaughter and
Grandmother

Box Office & Release Information

Rating: PG-13 (Parental

Guidance is highly suggested for
kids 13 and under)
This movie is rated PG-13
because there is disturbing
thematic material including terror,
violence, some nudity, and brief
foul language.

Marketing & Movie Trailer

The Visit Movie Trailer https://www.youtube.com/watch?v=YfQnRjkuvaY
Primary source of marketing for this movie displayed through
social media outlets and commercial ads (short trailers)
Instagram
Twitter
Although there isnt a
certified The Visit
Movie Twitter account,
many viewers took to the
social media platform to
express their thoughts
over the movie using
#thevisitmovie or
#thevisit

Marketing Advertisements & Posters

A variety of movie posters created to promote the premiere all three

posters emphasis the thriller/horror aspect of the film. The middle poster
pictures the two grandchildren (presumably) locked up in a bedroom.
Both outside posters instill a sensation of fear, yet anxiousness into
viewers: the demand Dont ever leave your room after 9:30pm leaves
viewers wondering what happens after this specific time.

Box Office Comparisons 2015

Works Cited Page

http://www.comingsoon.net/movies/features/447999-pre-hist
ory-what-has-happened-in-the-jurassic-world-story-so-far#
/slide/1
http://www.boxofficemojo.com/movies/?page=daily&id=jura
ssicpark4.htm
http://www.imdb.com/title/tt0369610/business?ref_=ttrel_ql
_4
http://www.boxofficemojo.com/movies/?page=main&id=bl
umhouse2015.htm
http://www.imdb.com/title/tt3567288/fullcredits?ref_=ttco_q
l_1
http://www.imdb.com/title/tt3567288/plotsummary
https://www.instagram.com/thevisitmovie/