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Kanaparthy
Introduction
BITET is a research and development company
following tasks:
critical evaluation of problem experiencing
by the organization
developing alternative solutions to resolve
the problems
development of business strategy and
strategy implementation planning
identifying risks and risk mitigation strategies
providing appropriate recommendations and
solutions to the organization
Background of project
The organization was formally established in the year
R&D activities.
BITET is a start-up company, lack of experience in the
field reducing opportunities of the organization and its
trust
Organization mostly depending on visiting business
entities and promoting about it. Such strategy is
ineffective in targeting the customers.
Inability to use advanced technology is another
important drawback and organization has to concentrate
on it.
Relevant stakeholders
Stakeholder is a person who influence or get
Barriers to change
Driving forces
Restraining Forces
Explanation of Project
Mission Statement
Continuously evolving
Explanation of Project
Goals and Objectives
Goals
Creating best brand value for the services offered
Organization should be destiny for SMEs that face difficulty
Objectives
Major objectives of this project are as follows
Developing and launching a Social media
marketing
campaign
Delivering quality services to the customers and customer
retention should be 50% and above
Conducting training and motivational sessions for two
months to empower and engage the employees to earn
their commitment and to avoid resistance.
Strategy Implementation
Identifying the required resources, collecting and
recruiting resources
Allocation of roles and responsibilities to the
resources based on their skills
Establishing strategy encouraging policies such
as monthly benefits, extracurricular activities and
inspirational meetings, and implementing the
employee engagement approach to enhance
accountability and commitment of resources
Determining and deciding on best leaders who
can motivate and empower the employees
towards achieving organizational goals
Action Plan
Action Plan
To avoid the resistance behaviour from the
Curriculum Components
Change Management
It is essential for the BITET to manage the change
Curriculum Components
Type
Objective
Initial Meeting
Project
status Reporting the project status to
meetings
the management
Project
status Reporting the project status such
reports
as costs, status and issues
Medium
Face to Face
Conference call
Face to Face
Official Email
No.
of Target Audience
Times
1
Project investors
Team members
Other stakeholders
Monthly
once
Weekly
once
Project Management
All stakeholders
Project Team
Sudden meeting
Project
Management,
Sponsors and Team
Not sure
References
Agarwal,
Appendix ABudget
Personnel cost
Project Manager
HR Manager
Hardware Engineer
Product Designer
$
$
Software Engineer
Testing Engineer
Marketing Manager
Research Analyst
Market Analyst
Total
150 $
4,500
100 $
2,000
21
24
3
2
120 $
70 $
7,560
3,360
$
$
24
20
1
1
140 $
80 $
3,360
1,600
$
$
$
24
23
21
1
2
2
134 $
80 $
120 $
$
3,216
3,680
5,040
34,316
Total
Working hours
Equipment
Computers
Peripherals
Testing tools
Website and android development platform
Information System software
$
$
$
$
$
$
$
$
$
$
5,000
1,500
2,000
3,000
4,000
2,000
500
100
200
1,000