Twitter Searches for a

Business Model
Federico Perez
Dario Yunes
Adam Showell
 Beginning of Twitter
Began as a web-based version of popular
text messaging services provided by cell
phone carriers.

Started by a podcasting company called

Odeo.

Basic idea was to marry short text

messaging on cell phones with the web and
to create a social group using this idea.
 How Twitter Works
Your only limited to 140 Characters.

Provides a platform for users to

express themselves and sharing it
with their followers who follow you
to receive your tweets.

Has failed to generate any revenue.

 Stats of Twitter
September 2009, 50 million
worldwide.
Third largest social media in the
market by 2009.
60% churn rate.
Valued at 1 billion by September
2009
 Biggest Assets
Powerful PR tool for companies, business
and celebrities among others
User attention and audience size
Database of tweets that contain real-time,
spontaneous comments, observations,
and opinions of the audience
Powerful search engine that mines for
tweet patterns
Powerful distribution medium
 Possible ways to create
Revenue
Ask subscribers for a subscription
fee, or for premium services like
video/music download.
Sell display ads or text ads.
Charge for advertisements inserted
into audience tweets.
Charge professionals for providing
unexpected appointment
availabilities.
Sell information database of real-
 Our Revenue Suggestion
Charge companies to create their
twitter account and celebrities which
can be used as a powerful Customer
Service tool, PR tool and can be used
to mine patterns in real-time tweets
about their services. Also to sell the
database to clients that want a
database about all the real-time
tweets.
Thanks