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SWOT analysis
Strategic planning
2
S
SWOT Analysis
W
O
!
Acronym for
Strengths,
Weaknesses,
Strength Opportunities, and
s Threats.
Technique is credited to
Oppurtuni
SWOT Weakne
in the 1960s and
1970s.
Planning tool used to
ty Analysis ss understand Strengths,
Weaknesses,
Opportunities, &
Threats involved in a
project / business.
Technique that enables
Threa a group / individual to
ts move from everyday
problems / traditional
strategies to a fresh
perspective. 4
What is SWOT?
SWOT is a business or
strategic planning technique
used to summarise the key
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Introduction
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SWOT Analysis
Strengths
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Internal vs. External
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SWOT analysis examines four elements
STRENGTHS
Characteristics of the business or a
team that give it an advantage over
others in the industry.
Positive tangible and intangible attributes,
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What is SWOT Analysis?
WEAKNESSES
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What
SWOT is SWOT
ANALYSIS - THREAT Analysis?
THREATS
!
business - External factors, beyond an
organizations control, which could
place the organizations mission or
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How to conduct SWOT Analysis?
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STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Opening more joint ventures. Marketing strategies that entice people
Being more responsive to healthier from
options. small children to adults.
Expanding on the advertising on being Lawsuits for offering unhealthy foods.
more socially responsible The vast amount of fast food
Expansions of business into newly restaurants that
developed are open as competition..
parts of the world. Down turn in economy affecting the
ability to eat
that much.
EXTERNAL
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Define the term strategy?
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Strategy and Quality Planning
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Quality Planning TQM Implementation
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Quality Council
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The Quality Statements
IBMs Service
Apples Computing for the masses
Disney theme parks the happiest place on the earth, and
Polaroids instant photography
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The Quality Statements
MISSION
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The Quality Statements
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Seven Steps to Strategic Planning
The process starts with the principles that quality and
customer satisfaction are the center of an organizations
future. It brings together all the key stakeholders.
The strategic planning can be performed by any organization.
It can be highly effective, allowing the organizations to do the
right thing at the right time, every time.
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Seven Steps to Strategic Planning
Customer Needs: The first step is to discover
Discover the future needs of the customers. Who will they
customer needs be? Will your customer base change? What will
they want? How will they want? How will the
organization meet and exceed expectations?
Customer Positioning: Next, the planners
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Seven Steps to Strategic Planning
Gap Analysis : This step requires the planner
to identify the gaps between the current state
Gap Analysis and the future state of the organization. An
analysis of the core values and concepts is an
excellent technique for pinpointing gaps.
Therefore it is imperative to
develop an organizational culture
where every employee of the
company have clear idea that
product is customer value rather
than a physical product or service.
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Understanding What a Quality Culture Is
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Activating Cultural Change
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Laying the Groundwork for a Quality Culture
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Learning What a Quality Culture looks like
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Countering Resistance to
Culture Change - 1
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Maintaining a Quality Culture
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End of Chapter 3
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