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 ision points the way to the future and strategic intent provides clarity of
what a company must get after immediately in order to realize the vision.

 In other words strategic intent of a company describes how a company is


going to realize its vision. Strategic intent provides a particular point of
view about the long term vision or aspiration of the company.

 Gary Hamel and C.K. Paroled in their book ³competing for the future´,
say that since strategic intent provides a specific point of view of the
future aspired, it conveys sense of direction. And since it provides an
opportunity to explore new competitive possibilities, it conveys a sense of
discovery and since it provides a goal for the company which people
perceive as inherently worthwhile, it implies sense of destiny
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ASSUMPTION
Example:-
1. AT&T: It estimates that it¶s U-erse service will
reach 17mn by 2008 and 30mn homes by 2010
2. erizon: Too much dependence FIOS
3. Comcast: worries about verizon,stronge
customer base of 1.6 mn, download speed as fast
as verizon
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