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Com 1005 Assignment

1
Elements
Line
Definition: Either linear marks with a pen or brush, or an
edge where 2 shapes meet.
Impact: Lines are used to create perspective. Theyre
also used to establish continuity in an image.
Texture
Definition: The surface quality of a shape. Can be
physical or visual.
Impact: Texture creates surface appearance, and shows
the feeling of an object in an image.
Colour
Definition: The colour of something. Also called hue.
Impact: Colour can be used to convey the tone of an
image. Or to cause an emotion in the viewer.
Form
Definition: A 3-D object having volume and thickness,
its the illusion of a 3-D object, it can be implied with the
use of light and shading technique.
Impact: Form can create the illusion of a 3-D object in a
2-D image.
Pattern
Definition: Pattern is the repetition of shape or form. There are 3
types of patterns. Flowing, branching, and spiraling.
Flowing: A flowing pattern is based on the repetition of an
undulating line, and reflects a natural meandering through a
composition.
Branching: A branching pattern is the repetition of forking lines, or
patterns of deviation. These kinds of patterns can be found in almost
all plants, and in many other places in the natural world.
Spiraling: A circular pattern, or a pattern that winds in and around
itself.
Impact: Pattern can make an image pleasant to look at.
Direction (Motion)
Definition: All lines have direction Horizontal, Vertical
or Oblique. Horizontal suggests calmness, stability and
tranquility. Vertical gives a feeling of balance, formality
and alertness. Oblique suggests movement and action.
Impact: Direction can be used to divide parts of an
image. It can also be used to make perspective.
Size
Definition: The relationship of an area occupied by one
shape to that of another.
Impact: Size can be used to convey a sense of
perspective, or scale.
Point
Definition: A point is an element that has position, but
no extension. It is a single mark in space with a precise,
but limited, location. Alone it can provide a powerful
relation between negative and positive space, but when
grouped with other points the brain compulsively
connects the points together. Line or form is a natural
result of multiple points in space.
Impact: Points can be used to imply lines, without
making them.
Value (Colour)
Definition: Value is the degree of light and dark in a
design. It is the contrast between black and white and
all the tones in between. Value can be used with color
as well as black and white. Contrast is the extreme
changes between values.
Impact: Value can be used to divide images.
Shape
Definition: A shape is a self contained defined area of
geometric or organic form. A positive shape in a
painting automatically creates a negative shape.
Impact: Shapes can be used to make the illusion of a 3-
D object.
Depth
Definition: An illusion of a 3-D object.
Impact: Depth can be used to make perspective.
Space (Positive and Negative)
Definition: Space refers to variations in the perspective,
and proportions of objects, lines or shapes. There is a
variation of sizes in space of objects either real or
imagined.
Impact: Space can be used to convey perspective, or a
feeling of closeness/emptiness.
Principles
Balance
Definition: A large shape close to the center can be
balancedby a small shape close to the edge. A large
lighttoned shape will be balanced by a small dark
tonedshape (the darker the shape the heavier it
appears to be)
Impact: Balance can make an image nicer to look like.
Emphasis
Definition: The focal point of an image, or when one
area or thing stands out the most.
Impact: Emphasis can make an image more pleasant to
look at.
Proportion (Scale)
Definition: Proportion is the comparison of dimensions
or distribution of forms. It is the relationship in scale
between one element and another, or between a whole
object and one of its parts. Differing proportions within a
composition can relate to different kinds of balance or
symmetry, and can help establish visual weight and
depth.
Impact: It can make an image more pleasant to look at.
Repetition (Rhythm/Pattern)
Definition: Repetition with variation is interesting,
without variation repetition can become monotonous.
Impact: It can make an image interesting.
Unity
Definition: Relating the design elements to the idea
being expressed in a painting reinforces the principal of
unity.eg. a painting with an active aggressive subject
would work better with a dominant oblique direction,
course, rough texture, angular lines etc. whereas a quiet
passive subject would benefit from horizontal lines, soft
texture and less tonal contrast.
Impact: It can make an image more pleasant to look at.
Contrast
Definition: Contrast is the juxtaposition of opposing
elements eg. opposite colours on the colour wheel -
red / green, blue / orange etc. Contrast in tone or value -
light / dark. Contrast in direction - horizontal / vertical.
Impact: It can make an image more interesting.
Harmony
Definition: Harmony in painting is the visually satisfying
effect of combining similar, related elements. eg.
adjacent colours on the colour wheel, similar shapes
etc.
Impact: It can make an image more pleasant to look at.
Rhythm
Definition: Rhythm is a movement in which some
elements recur regularly.
Impact: It can make an image more pleasant to look at.
Dominance
Definition: Dominance gives a painting interest,
counteracting confusion and monotony. Dominance can
be applied to one or more of the elements to give
emphasis.
Impact: It can make an image more pleasant to look at.

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