ENREPRENEURSHIP MANAGEMENT

A
Startup of Photography
Studio
Pk Photography

Submitted By:
K.D. Prakash
Nikita Chattergee
Prabhakar Kumar
G.Vinay
 EXECUTIVE SUMMARY

Welcome to Pk Photography !We start Business at hyderabad. At PK

Photography , the photography Specialists,brings to the community of
Hyderabad a new breath of air in the product,pororfolio and event
photography market. By combining old fashioned values, going the extra
mile, PK Photography will lead the market, providing the same quality
results, every time.
The Detail information about us:
PK Photography
For Product,portfolioand event Photography.
1-90/4/A/2, Hitech City Rd, Sri Sai Nagar, Madhapur, Hyderabad,
Telangana 500081
India
Call 7416662928, 7075091405
Email: pkphotographyhyd@gmail.com
Website: https://www.facebook.com/pkfashionphotography
https://plus.google.com/+PKPhotographyHyderabad
 OUR MISSION

The PK Photography mission statement is

capturing the photo that best sells your product& capturing the
moment that captivate your heart.
Our mission statement focused on clients satisfaction. We told that
we capture that type of snaps that will be captivating to ours
clients mind. Quality service is our motto. We insure the quality of
every image. Our mission statement reflects the companys
overview.
OUR SERVICES

Product Photography
Portfolio Photography
Event Photography
Portrait session
OUR UNIQUE APPROACH TO
PRODUCT PHOTOGRAPHY

You ship it, we

shoot it!
KEY FEATURES OF OUR SERVICE
INCLUDES

Affordable rates
Quantity discounts
Fast delivery
Instant online downloads
 MARKET ANALYSIS

In metro cities like hyderabad there are so many upcoming models

and running models who are looking to get their portfolios done or
towards updating their portfolios. Every new model faces the same
dilemma: in order to find modeling work or to be signed with an
agency, he or she needs a modeling portfolio.
A portfolio has the power to make someones or break someones
career. We will be making their portfoilos in such a way that it will
qualify current market trend and quality and will help models to
make their career.
Online shopping is becoming more and more the norm and its not
hard to see why. Not only can you find almost everything you need
with a simple search, its time efficient and often cost effective.
Almost every business day by day are moving towards online plateform
to sell their products. And when it comes about online selling of products
product photography plays a major role .
A good photographs make the consumer confident about the product and
it leads to better sell. So there is a huge business opprtunity in
product photography.
Talking about portrait photography there is a lack of good photographers
in the market. People are looking get photographed in such a way thay
looks natural and the photograph should reflect them in best possible
way. Our mission is to fulfill their demands.
 COMPETITIVE ANALYSIS

When talking about the competitors there is a long list of photographers

in Hyderabad. Most of them are road side small shop based , where
space is so less than only half size portraits can be taken. They have so
simple equipments. For example some are there with just one umbrella
strobe lighting. They deals mostly with passport and events photography.
Some are big size studios where garment and fashion shoots can be
taken. But they are just running to survive. They have very less number
of clients becauze of their bad marketing and advertizing technique.
Few studios are their who are leading the markets. They have great
number of clients. But at the same time their pricing are also high , so
average clients hesitate to go there.

COMPETITORS NEARBY
 SWOT ANALYSIS OF OUR BUSINESS

S- STRENGTH
1.Our team have experienced and qualified photographers.
2.Our approach to product photography is relatively new in city.

W-WEAKNESS
1.Large numbers of compeitors.
3.New in area.
O-OPPORTUNITIES
1.As the business grows we can make the business global.
2.We will make a stock image website ,which can be used to sell images online.
3.We will increase the service categories .

T-THREATS
1.Threat of competitors.
2.Threat of substitution.

FINANCIAL FACTORS
Talking about the finances we have came with the following investment
amount to open this studio.
ONE TIME INVESTMENTS
ITEMS NUMBER PRICE PER UNIT TOTAL AMOUNT

camera 2 1,50,000 3,00,000

strobes 5 8,000 40,000
softbox 2 5,000 10,000
barndoors 2 1,850 3,700
beauty dish 1 1,500 1500
Background Stand 1 1,800 1800
Backdrop 2 6,500 13,000
Boom arm 1 1800 1800
Mirror 1 1000 1000
Chair 4 1500 6000
Table 1 3000 3000
Poster 1 3000 3000
Brochure 1000 5 5000
Visiting card 1000 1 1000
Total one time investment 3,90,800
 MONTHLY INVESTMENT

studio place for rent 15000 p/m =15000P/M

Electricity bill 1500 p/m =1500 p/m
One assistant 15000 p/m =15000 p/m *
manager salary 20,000p/m =20000p/m
housekeeping 8000p/m =8,000p/m

Advertizements
website
Listing 0n sulekha 8000 for 6 month
Listing on just dial 18000 for 6 month
google ads 600 per day 30*600=18000p/m
website cost =1000p/m

total= 72900 p/m

 REVENUE
we are targetting

1 day product shoots 5*10,000= 50,000

1portfolio shoots 2*10,000= 20,000

5 event shoots 5*8000 = 40,000

10 portrait sessions 10*2000 = 20,000

total =1,30,000

Profit = 1,30,000-72,900= 57,100

time to reach breakeven point = total investment/monthly profit

=3,90,800/57,100

=6.8 approx 7

so in 7 months it will reach break even point.