Tum Mujhe Khoon Do, main Tumhe

Ajadi Doonga.
(Give me blood and I will give you
freedom.):
SLOGANS
WHAT DOES IT SAY

Group 13
C Ranade
S Vijayasimha
Prakash
Y Sharma
 Scope of presentation

Introduction
India-s freedom struggle
World war II
Political campaign
Social causes
Commercial use
Conclusion
 Definition

A slogan is a memorable motto or phrase used

in a political, commercial, religious, and other
context as a repetitive expression of an idea or
purpose.

The word slogan is derived from slogorn which

was an Anglicisation of the Scottish Gaelic and
Irish sluaghghairm (sluagh army, host +
gairm cry).
 FREEDOM STRUGGLE
Tum Mujhe Khoon Do, main Tumhe Ajadi
Doonga. (Give me blood and I will give you
freedom.):
'Do or die (Karo Ya Maro)

Quit India (Bharat Chhodo)

Satyameva Jayate (Truth alone will win)

Swaraj (Self Rule) is my birthright

WORLD WAR II
WORLD WAR II
WORLD WAR II
POLITICAL CAMPAIGN
POLITICAL CAMPAIGN
POLITICAL CAMPAIGN
SOCIAL CAUSES
SOCIAL CAUSES
SOCIAL CAUSES
SOCIAL CAUSES
SOCIAL CAUSES
 Commercial

Objective
To engage with potential customers
To increase return on engagement
To increase the fan base of Money2anywhere.com
Create awareness about the brand / service
To build a compelling reason for interaction with
customer using the unique nature of social media
Increase visits to the global website, You tube
channel, blogs and other information sources.
Commercial
Commercial
Commercial
Commercial
 Refrences

http://en.wikipedia.org/wiki/Slogan
http://www.indiatvnews.com/news/india/kno
w-the-famous-slogans-of-pre-and-post-
independent-india-20841.html?page=6
 "Go well. Go Shell"-Shell Oil
I want YOU for the US ArmyUS Army
Connecting People Nokia
Obey your thirst.Sprite
"Gotta have my pops!"-Corn Pops
"Betcha can't eat just one"-Lay's potato chips
"Hungry? Grab a Snickers" -Snickers
"Same time tomorrow?"-Diet Pepsi
It's everywhere you want to be.-VISA
"Consider IT Done"-Syntel
"When it absolutely, positively has to be there overnight."-Federal Express
"Anyway you please it, cheese it"-Cheese Council
"Eye it. Try it. Buy it."-Chevrolet
"Snap! Crackle! Pop!"-Kellogg's Rice Krispies
"Don't dream it. Drive it."-Jaguar
"To cherish, to care for your skin"-Astral moisturising cream
"For men who dont have to try too hard."-Denim aftershave
"Rare but good."-Imperial Leather
"When a man youve never met before suddenly gives you flowers."-Impulse
"No more tears."-Johnsons Baby Shampoo
"Keep that schoolgirl complexion."-Palmolive soap
"Cabinets fit for royalty, but affordable for all!"-Kitchen Cabinet Kings
"Smash it to pieces, love it to bits"-Terry's Chocolate Orange
"The last place you want to go"-Dixons
"Quality you'd expect at prices you wouldn't"-Waitrose Essential
"All that glitters is not gold. "-Blackthorn Gold
"Express yourself every day. "-Philips
"If we don't sell it, you won't need it. "-The Range
"Lets make excellent happen "-New Balance 1080
"The tastiest snack youve never tried "-Sun Chips
"For the men in charge of Change "-Fortune
"Let your fingers do the walking "-Yellow Pages

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 A diamond is forever.DeBeers
"Coffee at its best"Nescafe
"Beanz Meanz Heinz."Heinz
"Finger lickin' good"KFC
"Just do it."Nike
"Neighbour's envy, owner's pride"-Onida TV
"Because I'm worth it"-L'Oral(old)
Because youre worth it-L'Oral(new)
"Intel inside"-Intel
Have it your way.-Burger King
"We bring good things to life."-GE (General Electric)
"Between love and madness lies Obsession."-Calvin Klein
"The world's local bank"HSBC
"Preparing to be a beautiful lady."-Pears Soap
"Have a break, have a Kit Kat"-Kit Kat chocolate
"I'm lovin' it"-McDonald's
"Kills Germs Dead"Domestos
"I never knew you had dandruff"-Head & Shoulders shampoo
"The happiest place on Earth"Disneyland
"Don't just book it. Thomas Cook it."-Thomas Cook
"We Really Move Our Tail For You"-Continental Airlines
"Taste Me! Taste Me! Come on and Taste Me!"-Doral Cigarettes
"Once driven, forever smitten"-Vauxhall Motors
"Sheer driving pleasure"BMW
 Slogans are used to convey a
message about the product, service
or cause that it is representing.
It can have a musical tone to it or
written as a song.
Slogans are often used to capture the
attention of the audience it is trying
to reach.

 How to write an effective slogan for your business

A marketing slogan can be a key means of communicating your unique selling point (USP)
to potential customers. However, a bad slogan can do more harm than good, so you need
to ensure it sends out the right message. Follow our steps to creating an effective
marketing slogan

Consider whyyou need a slogan. Think about what is most important for your firm. Do you want it
to be original, memorable, to differentiate your brand or include a key benefit.
Be truthful for example, it is no good using your slogan to claim that you are the biggest sports
retailer in your local area, if there is an equally popular sports shop down the road. Instead,focus on
something that distinguishes you from your competitors.
Look at other business slogans and decide what works and what doesnt. You should aim for a
memorable slogan that conveys a strong image.Check you dont choose a slogan that is
already trade marked, by using the Intellectual Property Officesonline database.
Ask staff tobrainstormpotential slogan ideasor consider running a competition to find the best
one. What your firm means to them could be the same message you want to portray to customers.
Make your slogan customer focused.Ask your clients what they like about your firm. If there is a
recurring theme consider integrating it into your slogan.
Keep it short, simple and catchy.If you want your slogan to stick in peoples minds, try tokeep it
between five and seven words maximum.
Consider hiring a marketing consultantif you are struggling to come up with an idea. A brand
strategy session is likely to cost you around 400 with an independent consultant.
Protect your slogan.Register it as a trade markat theIPO website, to stop others from using the
same one.
 Publicise your slogan on your business cards, stationery, marketing materials, at
exhibitions and at the bottom of emails. You might also want to include it on your
signage.Make use of it as often as possibleand ensure you live up to its promise.
Review your slogan regularly. Like your offering, your slogan might need to be
adapted according to the needs of your market. For example, in the current economic
climate, affordability is likely to be an important characteristic.
Cardinal rules
Do:
ensure that your sloganreflects your USP
make sure yourslogan stands out
protect your sloganwith a trade mark
Dont:
make exaggerated claimsthat you cant justify
use anexisting slogan
usenegativewording
 5 TIPS ON HOW TO WRITE A KILLER SLOGAN (WITH INTERACTIVE EXAMPLES)
BRANDING,MARKETING,WEB DESIGNSEP 1, 2009
Slogansare memorable phrasesoften used in conjunction with company logos and in
advertising campaigns.
They are claimed to be the most effective means of drawing attention to one or more aspects of a
product or brand.
But how often do you seeserving you since 1982or a similarly canned slogan under a
beautifully designed logo? Too often.
In this post, well discuss5 essential tips on how to write a killer sloganand, if you feel you
cant manage it on your own, where to go to get them written for you.
At the end of these tips, youll find a selection offamous slogansas well as an interactive
showcase of famous slogans.
The first step is to decide whether or not you need a slogan. If you have a logo, you are already
engaged in branding your product or your company.
If you have already taken this step, you really should consider a slogan as well.
Do you want to brand your product or company?That depends on the image that you are
trying to project. If you want to attract larger corporate clients, branding is pretty much a
necessity.
They will want to see that you are as serious about your product as they are. If you prefer to work
with mom and pop shops and want to appear as the helpful guy next door, you may not require
this level of branding.
The business model of your company determines your level of branding. If you want to
take things to the next level, this is a good starting point.

1. START FROM THE LOGO
If your brand doesnt have a logo yet, you should get that done first. A slogan works with a logo
in order to promote brand identity.
A slogan doesnt really work without a logo unless your sole advertising medium is radio. The logo is the
chicken, the slogan is the egg. If you are designing the logo and producing the slogan for a business, you
have a unique opportunity to create both at once, which can allow you to better integrate the two as a
final product.
Remember thattop brands change their slogans all the time, and you can do the same if you feel
you need to five years down the line. No slogan is cast in stone.

2. GIVE THE PROJECT THE TIME IT NEEDS
You need one hour to research the company that you are doing the slogan for, 1-2 hours to brainstorm
ideas after your initial research, and 1-2 hours for client consultation and editing.
If you are drawing up a contract,make sure that you limit the amount of times that you go back
to the drawing boardso that the project doesnt turn into an endless time suck.
Coming up with a slogan isnt easy, even for seasoned veterans, and takes at least one working day, so
charge accordingly. On the flip side, if you are hiring a slogan writer, there needs to be an element of trust
there before you hire them.
You have to trust that they really are going to come up with some great slogan ideas for you to choose
from, andyou cant really keep going back and expect them to go through the process
indefinitely after paying for an initial session.
If you really dont like the slogans that they give you, or feel that they misinterpreted your brands vision,
most slogan writers will want to make it right within limits and these limits will usually be made very clear
in your initial contract.

 3. KEEP IT SIMPLE
A logo is only effective if your audience can understand it quickly.
You only have a few seconds to impress, so a slogan likethe best in olfactory widgets since 1949isnt going to do the trick.
Simplicity is what youre aiming for.
Slogans absolutely cannot go over one sentenceand five dollar words such as olfactory should be avoided. Some rules are
made to be broken; if there is a five dollar word that rolls up a few sentences of meaning in one word, go for it.
The one sentence rule, however, should be adhered to at all costs. Simple slogan:Just Do It(Nike). Not simple enough slogan:Selling
the Highest Quality Organic & Natural Products(Whole Foods).

4. MAKE IT FUNNY, IF YOU CAN
Where you can bring humor to a slogan, do it.
A great example is Cracked.coms slogan:Americas Only Humor & Video Site, Since 1958. This slogan packs in a few jokes
including making fun of the usualsince such a yearslogan and claiming to be the only humour site in America.
There is also a claim about being the only video site, and the fact that they couldnt have been a website since 1958. All of this in
eight words, if you count the and symbol.
While they had to make their slogan funny,the same approach to slogan writing of injecting a joke or two is something
that you should adopt when appropriate.
If you cant make it funny without making it lame, just drop the funny and go with your next best options.

5. STAY HONEST AND DONT TRUMP UP YOUR PRODUCT
Honesty is important. Can your business actually deliver on the promise that your slogan makes? If not, rethink the slogan.
Youll also want to stay away from slogans that incorporate language likethe bestor#1 at what we dobecause that kind of
language is not only standard and boring, buthard to substantiate even if it is true.
This is a fine line to walk because you still want to present the idea of a quality product without coming off as being too pushy, but a
good slogan writer can manage it.
If it seems too intimidating, dont think of it as writing a slogan, think of it as writing a brand message. What would your product say
if it could talk?
Dishonest Slogan: Daz with the blue whitener washes cleanest (Daz)Example from p.186, Advertising as Communication, Gillian
Dyer, 1988