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V To know the Marketing Strategies of Samsung
V Success of Samsung Mobiles in India

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V To understand the consumer perception
towards Samsung Mobiles
V To know in detail about the success of its new
Touch screen phones like Samsung Corby
V Úews articles related to Samsung
V Marketing management-Philip Kotler
V Internet
V © ery project has to ha e a better action plan
and proper time. My Project will be done with
the help of descripti e research.

V Descripti e Research is known as statistical

research, that describes data and
characteristics about the population or
phenomenon being studied.
V Sample design is the way of selecting the
sample.
V ©
act number of people cannot be known for
my project.
V Therefore, Úon-Probability sampling will suit
the best.
 Sources of
data

Secondary
Primary
data-
data-sur eys
Information
done by
from
Questionnair
Internet &
es
Articles
x  If you purchase a Samsung mobile which type would it be?
a) Touch Screen Phone b) Phone with keypad

x  Will you consider using touch screen phones?

a) Yes b) Úo

x  Will you consider switching back to keypad phones?

a) Yes b) Úo

x  Usage of touch screen phones in comparison to keypad phones is

a) ©asy b) A erage c) Difficult
x  Gow much understanding do you ha e of the Touch
screen phones? (1- least, 4-most)
a) 1
b) 2
c) 3
d) 4

x What is the age of people Using Samsung Mobiles?

a) 20-30 b) 30-40 c) 40-50 d) 50 & Abo e
x  Which Features do you think is/are relati ely important in a Touch screen
phone? (Multiple choice)
a) 3G
b) GPS
c) Digital Camera
d) Multi-touch screen
e) GPRS
f) Wi-Fi
g) Blue-tooth
h) Infra-red
i) Audio (eg. MP3)
j) Video (eg. Mo ie)
k) Radio
l) ©
ternal Memory
x  Which is the most important factor for you using the
mobile phone?
a) Quick responding
b) ©asy to use
c) Direct manipulating
d) Good control
e) Multi-functioning
x
Does price pay an Important factor for you while Buying
the Samsung mobile phone?
a) Yes b) Úo

If yes then what price of the touch screen phone is

affordable to be paid by you ?
a) 5,000 Ȃ 10,000 b) 10,000 Ȃ 20,000 c) 20,000 or
abo e.
x  What words would you use to describe touch
screen phones? (Multiple choice)
a) Inno ati e
b) Practical
c) User-friendly
d) Redundant
e) Trendy
f) ©
pensi e
x  Do you agree to the fact that Samsung gi es
alue for money Please rate O erall?
Good
Úot bad at all
©
cellent
Speechless
V The project will be conducted in the Vacations
from the Month of April till June.
V I will co er the following area that is Malad and
Kandi ali for my sur ey.
V The data will be gi en in Graphs, Pie-chart and
Gistograms.
V This will be done After the e
ecution of the
project.