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Nokia
By: Karan Kamboj
Why Nokia failed?
One of the giants in mobile manufacturers
sold itself to Microsoft. Is it a sign of failure
or its inability to maintain a firm. No doubt its
a failure to properly manage.
Nokia on the other hand used to have used an umbrella brand in the
N series and recently the Lumia series, but they failed to create
buzz among customers which Apple created.
The company which is missing the constant innovation has the high
probability of getting punished from the customer.
SWOT
Strength Weakness
Experience Low voice quality
Opportunities Threats
New growth markets China mobiles It has made exact
copy of Nokia
Concentrate on Smartphone's
Competitors like Samsung & Apple
Well designed and styled set
Sales may decline due to global
Mini notebooks economic downturn
Year 2007:
June 29
Apple launches iPhone 3s.
Redefines smart phone and challenges category
leaders like BlackBerry and Nokia.
Year 2008
March
Micromax sets up handset business in India.
September
Samsung launches Omnia. Becomes dominant in touch
screen phones globally.
Year 2009
June
Android enters Indian market with HTC Magic at Rs
29,990.
Year 2010
June
Samsung launched Galaxy S in India at Rs 31,500,
its first smart phone.
Later, Galaxy-3 (Rs 12,300) & Galaxy-5 (Rs
10,200).
Samsung's smart phone sales surge.
August 30
Nokia launches C1 & C2dual SIM phones.
Nokia market share in India for 2010 (Jan-Sept),
according to IDC, crashes to 32.9%
Year 2011
February
Nokia announces Microsoft patnership, but it takes 8-9
months to unveil products.
June
Nokia launches dual-SIM phones, becomes no.1 player in this
space, but it is 18 months late. This delay cost Nokia.
November
Samsung's Galaxy Note, iPhone 4S launched.
December
Nokia's Lumia 800 (Rs 29,000)
Lumia 710 (Rs 19,000) launched.
Samsung's cheapest Galaxy at `7,830; strengthens position in
the low-end smartphone space.
Year 2012
January
Nokia fights back. Launches first Asha, 200 for Rs 4,400. It is
its first QWERTY dual-SIM device. Strong product, but dual-
sim market is past its peak.
June
Full-Touch Asha 305 launched. Nokia claims it's largest-selling
smartphone; but rivals and some tracking agencies don't
consider Asha a smartphone.
September
Nokia Market share is 22.2 % and 19.2% in smartphones.
November
iPhone 5 launched.
December
Samsung's India Galaxy sales count crosses 1 crore.
Year 2013
Nokia's market share dwindles down to 7-9% as per IDC Asia
Pacific Mobile Tracker in Q4 2012.
March
Lumia 520 (Rs 10,000) launched but Samsung, Micromax move
ahead.
Conclusion
Thank
you