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ROLL. NO 17
UNIVERSITY MARDAN
DREAM BAKERS
SAMPLE MARKETING PLAN
MAIN CONTENTS:
Executive summary
Situational analysis
Marketing strategy
Financials
Control
EXECUTIVE SUMMARY:
Dream bakers is a caf and a retail bakery
located in Mardan that is a city of Khyber
Pakhtoon Khwa Pakistan. The plan of Dream
Bakers is to attain and maintain the interest of
its customers with the broad variety of its coffee,
cakes, pastry and other products. It will build a
strong position in the city and then in the
country by offering its products at a competitive
price and quality products.
MARKET SUMMARY:
In the past five years, the development in
Mardan has grown tremendously with the
establishment of university, excellent medical
institutions and attractive residential programs.
People and investors are now attracted towards
this city which will help the Dream Bakers to
attract more customers. Currently the area is
served with small restaurants and coffee shops
but none of those restaurants carry the menu
items found at Dream Bakers.
TARGET MARKET:
Dream Bakers will serve all its customers lower,
middle and upper income by providing its
products with affordable prices and by rendering
services that will put a smile on the faces of its
customers. It will make no discrimination
between its customers
MARKET DEMOGRAPHICS:
Geographic:
Dream Bakers will focus on Mardan and
its near by areas. Some other bakeries are
already established in Mardan but they are not
providing most of the products which Dream
Bakers will be providing.
Demographics:
All
the bakeries and cafes in the area
are in competition with us.
VARIOUS MENU ITEMS:
pastry/deserts
Sandwiches
Soup
Soft drink
Coffee/tea
Cup cakes
Ice cream
Packed juices
Cookies.
CONT..
Apart from offering this menu, our bakery
will also provide some services such as
1. Wi-Fi for students.
4. To offer jobs.
FINANCIAL OBJECTIVES:
5. To generate minimum 30% revenue.
Word of mouth.
CONT..
PRODUCTS/SERVICES:
Dream Bakers will not just focus on products that
it offers but also the bakery environment because
customers ( especially youth) seek for quality food
along with entertaining environment where they
sit.
CUSTOMER/CLIENTS:
Responsiveness and respect will be the key
relationship driver with its customers with a
focus of developing good relationship with
customer.
CONT
MARKETING RESEARCH:
Dream Bakers will continuously do research of
market to be up-to-date of customer preferences
and will get feedback from their customers.
FINANCIALS:
CONT:
CONT:
CONT:
CONTROLS:
The following areas will be monitored very closely
by Dream Bakers management;
1. Revenue: monthly and annual.
3. Client feedback
4. Improvement in product/business.
IMPLEMENTATION:
. To achieve our desired goals and control budget
all the strategies will be kept in mind for
implementation.
CONT..
MARKETING ORGANIATION:
The founder will be responsible for the
marketing activities supported by one young
executive.
FO R YOU R
THANKS
ATTE N TI O N
ANY QUESTIONS?