BUDDY PROGRAM

Sponsorship 101
 Speaker
Profile
Taksim Wares Khan:

Student Advisor, TMCNSU

Concentration in Marketing under
BBA
North South University (2011-2015)
Intern at Banglalink Communications
Ltd
 Speaker
Profile
Achievements:
Channel Service Administration, Okapia Mobile

Four years of marketing experience in Step Media Ltd

Nestle Bangladesh Flex Board Project 2015

Teletalk Bangladesh Bornomala Package

Banglalink Inspire Package Promotion(Project Coordinator)

Citycell Zoom Ultra Promotion at Zoom Laptop Fair 2011

(Band Executive)
What is TMC?

Identif Identify State

SWOT y key core
TMC
your
analysi achieveme
feature capabiliti member
s nts
s es base
 What is
Sponsorship
Advertising?
Sponsorship advertising is where a
company pays to be associated with a
specific event.

ALWAYS REMEMBER:
While approaching a sponsor focus more on
what benefits we can give them rather than
what you can get.
Two form of Sponsorship
Advertising:

Financial Help
All work done through Agency
Financial VS Agency
Help
Agency Help:
Financial Help:
Company facilitates
Sponsor Giving Money
our needs to set up
according to our
our event. No cash
budget
involved

Pros: Pros:
Appoint vendors Hassle free, no
of our choice negotiation,
event focused

Cons: Cons:
Money delay, Terms &
time Conditions,
management Ensure Quality,
issues. More Dependency
 Know your
sponsors well
Whats their marketing objectives?

Their brand attributes & target market

Identify their future needs & interests

Identify their financial conditions

Their existing sponsorships & wave lengths

Identify their competitors

HOW TO APPROACH?

Find the Make an

Make a
appropriat appointm
phone call
e person ent
 HOW TO APPROACH?
Considerations before meeting the
sponsors:
PUNCTUALITY
DRESSING STYLE
ATTITUDE AND BEHAVIOR:
DONT BE OVER CONFIDENT
 NEGOTIATIO
N Dont
mention Sponsors
Know your everything want to
limits in the hear more
proposal
Be Ideal
confident Prioritize impression:
& clear them You know them
cut very well

Make Dont ask

Politely handle
for
valuable anything
cutting down of
demands budgets
too costly

Give & Come with ideas out of the

Take box which they cant deny